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  • All HBS Web  (263)
    • News  (52)
    • Research  (144)
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  • Faculty Publications  (78)

Show Results For

  • All HBS Web  (263)
    • News  (52)
    • Research  (144)
    • Events  (2)
    • Multimedia  (3)
  • Faculty Publications  (78)
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  • 2013
  • Chapter

Privacy Breach Analysis in Social Networks

By: Frank Nagle
Over the past 5–10 years, online social networks have rapidly expanded, and as of March 2012 the largest online social network, Facebook, had over 901 million active members. The wealth of information users post in their social network profiles, as well as the... View Details
Keywords: Crime and Corruption; Social and Collaborative Networks; Social Media; Cybersecurity; Analytics and Data Science
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Nagle, Frank. "Privacy Breach Analysis in Social Networks." In Mining Social Networks and Security Informatics, edited by Tansel Ozyer, Zeki Erdem, Jon Rokne, and Suheil Khoury, 63–77. Springer Science + Business Media, 2013.
  • 18 May 2007
  • Working Paper Summaries

An Empirical Approach to Understanding Privacy Valuation

Keywords: by Luc Wathieu & Allan Friedman
  • 13 Apr 2020
  • Working Paper Summaries

The Bulletproof Glass Effect: When Privacy Notices Backfire

Keywords: by Aaron R. Brough, David A. Norton, and Leslie John
  • 13 Feb 2024
  • Cold Call Podcast

Apple’s Dilemma: Balancing Privacy and Safety Responsibilities

Keywords: Re: Nien-he Hsieh & Henry W. McGee
  • Article

How to Use Heuristics for Differential Privacy

By: Seth Neel, Aaron Leon Roth and Zhiwei Steven Wu
We develop theory for using heuristics to solve computationally hard problems in differential privacy. Heuristic approaches have enjoyed tremendous success in machine learning, for which performance can be empirically evaluated. However, privacy guarantees cannot be... View Details
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Neel, Seth, Aaron Leon Roth, and Zhiwei Steven Wu. "How to Use Heuristics for Differential Privacy." Proceedings of the IEEE Annual Symposium on Foundations of Computer Science (FOCS) 60th (2019).
  • 19 May 2020
  • Research & Ideas

Why Privacy Protection Notices Turn Off Shoppers

says John. “When people weren’t presented with a privacy notice, their purchase interest was about twice that of those who had been shown the privacy notice.” In another experiment involving a car GPS... View Details
Keywords: by Michael Blanding; Retail
  • 2011
  • Chapter

Between Global and Local: The Invention of Data Privacy in the United States and France

By: J. Gunnar Trumbull
Keywords: Social Issues; Knowledge Management; Information Management; Rights; United States; France
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Trumbull, J. Gunnar. "Between Global and Local: The Invention of Data Privacy in the United States and France." In The Voice of the Citizen Consumer: A History of Market Research, Consumer Movements, and the Political Public Sphere, edited by Kerstin Bruckweh. Oxford: Oxford University Press, 2011.
  • October 2018
  • Case

Fundraising at St. Camillus Hospital

By: Srikant M. Datar and Caitlin N. Bowler
St. Camillus is a fictional non-profit hospital in rural Maine facing a serious budget deficit. As Director of Marketing, Victoria Stern is building a team to modernize the hospital fundraising efforts. An interview with a promising candidate, who is also a digital... View Details
Keywords: Data Analysis; Data Privacy; Data Governance; Non-profit; Health Care; Fundraising; Data Security; Analytics and Data Science; Safety; Governance; Ethics; Health Care and Treatment; Cybersecurity
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Datar, Srikant M., and Caitlin N. Bowler. "Fundraising at St. Camillus Hospital." Harvard Business School Case 119-027, October 2018.
  • 02 Mar 2016
  • What Do You Think?

Is Apple’s Real Privacy Challenge Technology Innovation Itself?

application for commercial credit and other data points (is) right there on the first page of the Apple user contract--there for all to see. It would seem that this privacy gate is down for the FBI alone.”... View Details
Keywords: by James Heskett; Technology
  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

and are not always credible. When Facebook acquired Moves, for example, Moves promised customers that it would not "commingle data with Facebook." Ten days later, however, its user agreement was updated to provide Facebook access to its... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 2023
  • Article

MoPe: Model Perturbation-based Privacy Attacks on Language Models

By: Marvin Li, Jason Wang, Jeffrey Wang and Seth Neel
Recent work has shown that Large Language Models (LLMs) can unintentionally leak sensitive information present in their training data. In this paper, we present Model Perturbations (MoPe), a new method to identify with high confidence if a given text is in the training... View Details
Keywords: Large Language Model; AI and Machine Learning; Cybersecurity
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Li, Marvin, Jason Wang, Jeffrey Wang, and Seth Neel. "MoPe: Model Perturbation-based Privacy Attacks on Language Models." Proceedings of the Conference on Empirical Methods in Natural Language Processing (2023): 13647–13660.
  • Article

Uninformed Consent

By: Leslie K. John
Companies want access to more and more of your personal data—from where you are to what’s in your DNA. Can they unlock its value while respecting consumers’ privacy? View Details
Keywords: Personal Data; Privacy; Customers; Analytics and Data Science; Ethics; Governing Rules, Regulations, and Reforms
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John, Leslie K. "Uninformed Consent." Special Issue on The Big Idea: Tracked. Harvard Business Review (website) (September–October 2018).
  • 26 May 2022
  • HBS Case

Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

championing privacy as controversy was swirling around an extensive US government surveillance program that had been disclosed by former National Security Agency contractor Edward Snowden. Snowden had leaked information indicating that... View Details
Keywords: by Avery Forman
  • January 2016
  • Case

Acxiom

By: John Deighton
Acxiom built the market for personal data, yet sales have been flat for a decade during which marketing's appetite for data has exploded. Will the acquisition of a digital data onboarder LiveRamp give marketers what they want from a data broker? View Details
Keywords: Big Data; Direct Marketing; Personal Data; Privacy; Digital Marketing; Retargeting; Rights; Analytics and Data Science; Ethics; Marketing; United States
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Deighton, John. "Acxiom." Harvard Business School Case 516-037, January 2016.
  • September 2015
  • Article

Design and Implementation of a Privacy Preserving Electronic Health Record Linkage Tool in Chicago

By: Abel Kho, John Cashy, Kathryn Jackson, Adam Pah, Satyender Goel, Jorn Boehnke, John Eric Humphries, Scott Duke Kominers and et al.
Objective
To design and implement a tool that creates a secure, privacy preserving linkage of electronic health record (EHR) data across multiple sites in a large metropolitan area in the United States (Chicago, IL), for use in clinical... View Details
Keywords: Information; Customers; Safety; Rights; Ethics; Entrepreneurship; Health Care and Treatment; Health Industry; Chicago
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Kho, Abel, John Cashy, Kathryn Jackson, Adam Pah, Satyender Goel, Jorn Boehnke, John Eric Humphries, Scott Duke Kominers, and et al. "Design and Implementation of a Privacy Preserving Electronic Health Record Linkage Tool in Chicago." Journal of the American Medical Informatics Association 22, no. 5 (September 2015): 1072–1080.
  • November 2023
  • Article

Federated Electronic Health Records for the European Health Data Space

By: René Raab, Arne Küderle, Anastasiya Zakreuskaya, Ariel Dora Stern, Jochen Klucken, Georgios Kaissis, Daniel Rueckert, Susanne Boll, Roland Eils, Harald Wagener and Bjoern Eskofier
The European Commission's draft for the European Health Data Space (EHDS) aims to empower citizens to access their personal health data and share it with physicians and other health-care providers. It further defines procedures for the secondary use of electronic... View Details
Keywords: Analytics and Data Science; Cybersecurity; Information Management; Knowledge Sharing; Knowledge Use and Leverage; Health Industry
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Raab, René, Arne Küderle, Anastasiya Zakreuskaya, Ariel Dora Stern, Jochen Klucken, Georgios Kaissis, Daniel Rueckert, Susanne Boll, Roland Eils, Harald Wagener, and Bjoern Eskofier. "Federated Electronic Health Records for the European Health Data Space." Lancet Digital Health 5, no. 11 (November 2023): e840–e847.
  • March 2024 (Revised May 2024)
  • Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details
Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry
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Ofek, Elie, Hema Yoganarasimhan, and Alexis Lefort. "Amperity: First-Party Data at a Crossroads." Harvard Business School Case 524-017, March 2024. (Revised May 2024.)
  • October 2019 (Revised January 2020)
  • Case

Fixing Facebook: Fake News, Privacy, and Platform Governance

By: David Yoffie and Daniel Fisher
Mark Zuckerberg founded Facebook based on the idea that connecting people was a fundamentally good thing—and a way to turn a handsome profit. But from the beginning, Facebook received criticism both for how it handled user privacy and how it curated user-generated... View Details
Keywords: Platform; Governance; Privacy; Internet and the Web; Corporate Governance; Ethics; Business and Government Relations; Strategy; Digital Platforms; Web Services Industry
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Yoffie, David, and Daniel Fisher. "Fixing Facebook: Fake News, Privacy, and Platform Governance." Harvard Business School Case 720-400, October 2019. (Revised January 2020.)
  • 2023
  • Working Paper

The Customer Journey as a Source of Information

By: Nicolas Padilla, Eva Ascarza and Oded Netzer
In the face of heightened data privacy concerns and diminishing third-party data access, firms are placing increased emphasis on first-party data (1PD) for marketing decisions. However, in environments with infrequent purchases, reliance on past purchases 1PD... View Details
Keywords: Customer Journey; Privacy; Consumer Behavior; Analytics and Data Science; AI and Machine Learning; Customer Focus and Relationships
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Padilla, Nicolas, Eva Ascarza, and Oded Netzer. "The Customer Journey as a Source of Information." Harvard Business School Working Paper, No. 24-035, October 2023. (Revised October 2023.)
  • 21 Jan 2020
  • Working Paper Summaries

The Impact of the General Data Protection Regulation on Internet Interconnection

Keywords: by Ran Zhuo, Bradley Huffaker, KC Claffy, and Shane Greenstein
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