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February 2021 (Revised May 2021)
Case

SafeGraph: Selling Data as a Service

By: Ramana Nanda, Abhishek Nagaraj and Allison Ciechanover

Set in January 2021, the CEO of SafeGraph, a four-year-old startup that sold Data as a Service, looked to the future. His aim was to become the most trusted source for data about a physical place. The company provided points of interest (POI) and foot traffic data on... View Details

Keywords: Data As A Service; Monetization; Pricing; Business Startups; Analytics and Data Science; Consumer Behavior; Analysis; Business Model; Health Pandemics; Information Industry; United States

2024
Working Paper

Empirical Guidance: Data Processing and Analysis with Applications in Stata, R, and Python

By: Melissa Ouellet and Michael W. Toffel

This paper describes a range of best practices to compile and analyze datasets, and includes some examples in Stata, R, and Python. It is meant to serve as a reference for those getting started in econometrics, and especially those seeking to conduct data analyses in... View Details

Keywords: Empirical Methods; Empirical Operations; Statistical Methods And Machine Learning; Statistical Interferences; Research Analysts; Analytics and Data Science; Mathematical Methods

Article

Measurement of Multiple Sites in Service Firms with Data Envelopment Analysis

By: R. Metters, F. Frei and V. Vargas

Keywords: Measurement and Metrics; Data and Data Sets; Service Industry

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February 2021 (Revised February 2021)
Background Note

eGrocery and the Role of Data for CPG Firms

By: Ayelet Israeli, Fedor (Ted) Lisitsyn and Mark A. Irwin

This notes provides information about the eGrocery industry and how traditional CPG companies handle this channel and potential data. It is recommended to use together with a series of exercises entitled: "E-Commerce Analytics for CPG Firms (A), (B), and (C)." View Details

2022
Working Paper

Where the Cloud Rests: The Location Strategies of Data Centers

By: Shane Greenstein and Tommy Pan Fang

This study provides an analysis of the entry strategies of third-party data centers in the United States. We examine the market before the pandemic in 2018 and 2019, when supply and demand for data services were geographically stable. We compare with the entry... View Details

Keywords: Cloud Computing; Location Strategies; Data Centers; Information Infrastructure

July 2022
Teaching Note

eGrocery and the Role of Data and E-Commerce Analytics for CPG Firms

By: Ayelet Israeli

Teaching Note for HBS Case No. 521-077. View Details

January 1983 (Revised January 1998)
Background Note

Note on Analyzing BGIE Data

Introduces students to the process of data analysis in Business, Government, and the International Economy (BGIE) cases. Uses examples from Selected U.S. Statistics: Part I. View Details

Keywords: Data and Data Sets; Analysis

August 2016 (Revised November 2019)
Supplement

eSig: Growth Analysis

By: Mark N. Roberge and Thomas R. Eisenmann

eSig, an early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000 user activations, available as a... View Details

Keywords: Esignature; Computer Software; Entrepreneurship; Business Startups; Management; Marketing Channels; Applications and Software; Computer Industry; United States

Research Summary

Managerial Decision Analysis

By: David E. Bell

David E. Bell and Arthur Schleifer, Jr. are concluding a multiyear project aimed at producing more field-oriented case material for the Managerial Economics course, specifically, materials on decision, data, and risk analysis. A series of case- and textbooks (with... View Details

April 2006
Background Note

Informing Service Management with Customer Data

By: Frances X. Frei and Dennis Campbell

Taught as the third module in a Harvard Business School course on Managing Service Operations. Explores the role of data analysis in ongoing service management. Describes how to realize the maximum amount of value from analyses and use this information in... View Details

Keywords: Decision Making; Design; Analytics and Data Science; Service Operations; Mathematical Methods; Value

August 2016 (Revised November 2019)
Case

eSig: Growth Analysis

By: Mark Roberge and Tom Eisenmann

eSig, an early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000 user activations (available as a... View Details

Keywords: Esignature; Computer Software; Business or Company Management; Marketing Channels; Applications and Software; Business Startups; Computer Industry

2007
Text Book

Business Analysis and Valuation: Using Financial Statements

By: Paul M. Healy and Krishna G. Palepu

Financial statements are the basis for a wide range of business analysis. Managers, securities analysts, bankers, and consultants all use them to make business decisions. There is strong demand among business students for course materials that provide a framework for... View Details

Keywords: Valuation; Framework; Decision Choices and Conditions; Financial Statements

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August 2021 (Revised February 2024)
Case

Data Science at the Warriors

By: Iavor I. Bojinov and Michael Parzen

The case explores the development and early growth of a data science team at the Golden State Warriors, an NBA team based in San Francisco. The case begins by explaining the initial rationale for investing in data science, then covers a debate on the appropriate team... View Details

Keywords: Digital Marketing; Analysis; Forecasting and Prediction; Technological Innovation; Information Technology; Analytics and Data Science; Sports Industry; San Francisco; United States

October 1993 (Revised August 1996)
Background Note

Forecasting with Regression Analysis

By: Arthur Schleifer Jr.

Provides an example of regression in one of its most important roles. Relating probabilistic forecasts based on past data to decision analysis. View Details

Keywords: Management Analysis, Tools, and Techniques; Analytics and Data Science; Forecasting and Prediction; Mathematical Methods

October 2002 (Revised February 2003)
Case

Administrative Data Project (A)

By: Lynda M. Applegate and Donald E. Heller

Encourages analysis of the implementation of a large technical infrastructure and process transformation project within a university setting. Enables an instructor to teach change management, leadership, and technical project management skills. View Details

Keywords: Teaching; Change Management; Management Practices and Processes; Transformation; Learning; Competency and Skills; Leadership Development; Non-Governmental Organizations; Education Industry

August 2017 (Revised August 2018)
Case

The Oakland Athletics: Strategy & Metrics for a Budget

By: Srikant M. Datar and Caitlin N. Bowler

This case considers Oakland Athletics General Manager Billy Beane’s data driven and, in baseball circles unconventional, approach to winning games over the duration of the long Major League Baseball season. Beane’s critical approach to crafting strategy within his... View Details

Keywords: Data Analysis; Metrics; Data Science; Analytics and Data Science; Analysis; Measurement and Metrics; Competitive Strategy; Organizational Culture; Sports Industry

May 2014
Article

Incorporating Field Data into Archival Research

By: Eugene F. Soltes

I explore the use of field data in conjunction with archival evidence by examining Iliev, Miller, and Roth's (2014) analysis of an amendment to the Securities Exchange Act of 1934. This regulatory amendment allowed depositary banks to cross-list firms without the... View Details

Keywords: Analytics and Data Science; Research; Financial Reporting

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2015
Book

Economic Analysis of the Digital Economy

By: Avi Goldfarb, Shane Greenstein and Catherine Tucker

As the cost of storing, sharing, and analyzing data has decreased, economic activity has become increasingly digital. But while the effects of digital technology and improved digital communication have been explored in a variety of contexts, the impact on economic... View Details

Keywords: Information Technology; Economics

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October 2018
Case

Fundraising at St. Camillus Hospital

By: Srikant M. Datar and Caitlin N. Bowler

St. Camillus is a fictional non-profit hospital in rural Maine facing a serious budget deficit. As Director of Marketing, Victoria Stern is building a team to modernize the hospital fundraising efforts. An interview with a promising candidate, who is also a digital... View Details

Keywords: Data Analysis; Data Privacy; Data Governance; Non-profit; Health Care; Fundraising; Data Security; Analytics and Data Science; Safety; Governance; Ethics; Health Care and Treatment; Cybersecurity

September 2020 (Revised July 2022)
Exercise

Artea (B): Including Customer-Level Demographic Data

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

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