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- All HBS Web (89)
- Faculty Publications (20)
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- October 2006 (Revised March 2007)
- Case
Production I.G: Challenging the Status Quo
By: Andrei Hagiu, Tarun Khanna, Felix Oberholzer-Gee, Masako Egawa and Chisato Toyama
In July 2006, Mitsuhisa Ishikawa wondered how he could further enhance the success and visibility of his animation production company headquartered in Tokyo, Production I.G. For the year ended May 2006, Production I.G. had sales of 5,439 million yen ($47.3 million),... View Details
Keywords: Business Growth and Maturation; Competitive Advantage; Markets; Animation Entertainment; Going Public; Growth and Development Strategy; Motion Pictures and Video Industry; Tokyo
Hagiu, Andrei, Tarun Khanna, Felix Oberholzer-Gee, Masako Egawa, and Chisato Toyama. "Production I.G: Challenging the Status Quo." Harvard Business School Case 707-454, October 2006. (Revised March 2007.)
- 2007
- Working Paper
A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption
By: Anita Elberse
Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
- 2009
- Working Paper
Capitalizing On Innovation: The Case of Japan
By: Robert Dujarric and Andrei Hagiu
Japan's industrial landscape is characterized by hierarchical forms of industry organization, which are increasingly inadequate in modern sectors, where innovation relies on platforms and horizontal ecosystems of firms producing complementary products. Using three... View Details
Keywords: Globalized Markets and Industries; Government Legislation; Innovation and Invention; Industry Structures; Horizontal Integration; Vertical Integration; Manufacturing Industry; Japan
Dujarric, Robert, and Andrei Hagiu. "Capitalizing On Innovation: The Case of Japan." Harvard Business School Working Paper, No. 09-114, April 2009. (Revised October 2009.)
- 09 May 2012
- Research & Ideas
Clayton Christensen’s “How Will You Measure Your Life?”
its stores. But, obviously, it didn't make money from movies sitting on the shelves; it was only when a customer rented a movie that Blockbuster made anything. It therefore needed to get the customer to watch the movie quickly, and then return it quickly, so that the... View Details
- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
navigating from DVDs by mail to creating content. The venerable cereal company Kellogg has been shifting from breakfast food to snacks. McDonald says the big question is whether a company can use those moments to chart a path to improved... View Details
Keywords: by Lane Lambert
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
company that is vertically integrated to some extent into the content that runs on their devices. This can help in their current fight to establish the Blu-ray DVD standard, but has been a significant hindrance, because of internal... View Details
- 09 Jun 2008
- Lessons from the Classroom
Monetizing IP: The Executive’s Challenge
terms. One example is MPEG-2, a digital video compression standard used in products including DVD and high-definition television. The standard was developed by the International Organization for Standardization, but during the completion... View Details
- 10 Sep 2012
- HBS Case
HBS Cases: Branding Yoga
DVD under Jane Fonda's "Team Fonda" fitness brand. In addition, she and Chopra collaborated on the iPad app Authentic Yoga. Those actions spurred some instructors to label her a sellout, but Deshpandé is more measured.... View Details
- 20 Oct 2003
- Research & Ideas
Gaps in the Historical Record: Development of the Electronics Industry
lacked the funds necessary to build a DVD factory and exited the consumer electronic industry almost entirely at the end of the 1990s. Again, this relatively unknown story provides an intriguing opportunity for description and analysis by... View Details
- 19 Aug 2002
- Research & Ideas
Here Comes Internet2—Time to Shed Dot Vertigo
Carolina uses Internet2 for nano-research: building material from the atomic level up. Other forums on the horizon for Internet2 include digital libraries and digital video. A DVD version of the Hollywood movie The Matrix, for example,... View Details
Keywords: by Martha Lagace
- 16 Sep 2008
- First Look
First Look: September 16, 2008
http://www.hbs.edu/research/pdf/09-027.pdf Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals (revised) Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study... View Details
- 06 May 2008
- First Look
First Look: May 6, 2008
Working PapersHighbrow Films Gather Dust: A Study of Dynamic Inconsistency and Online DVD Rentals Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study demonstrating systematic differences... View Details
Keywords: Martha Lagace
- 08 Jan 2008
- First Look
First Look: January 8, 2008
but I Want to Watch the Comedy Now: Intrapersonal Conflict and Myopia in Online DVD Rentals Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study demonstrating systematic differences between... View Details
Keywords: Martha Lagace
- 27 Jan 2009
- First Look
First Look: January 27, 2009
documents/opim/seminars/Steffenson_McElheran_JMP_011408.pdf Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Publication:Management Science (in... View Details
Keywords: Martha Lagace
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
are very exquisite in design and consumers also have very high expectations of the [look] and materials," he said. And companies must be fleet of foot to keep up with changing consumer demands. Duan said that since 2000, the updating cycle for View Details
Keywords: by Julie Jette
- 19 Nov 2001
- Research & Ideas
Alfred Chandler on the Electronic Century
color television) were still the leading sectors in 1970. By then RCA and the two Japanese leaders had already entered the recording industry, the one long-existing preelectronic sector, based on the vinyl disk. By 1990 the VCR, the CD (and CD-ROM), and the View Details
- 13 Jan 2009
- First Look
First Look: January 13, 2009
of companies' innovative portfolios. Download the paper: http://www.hbs.edu/research/pdf/09-075.pdf Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals (revised) Authors:Katherine L. Milkman, Todd Rogers, and... View Details
Keywords: Martha Lagace
- 17 Aug 2011
- Research & Ideas
Protecting against the Pirates of Bollywood
Television (both owned by Rupert Murdoch's News Corp.), paid in excess of $22 million to acquire the film's global distribution rights. Students are asked to make some of the same cost-to-benefit analyses considered by Singh and his team: Should the mass-market price... View Details
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
and five companion movies. Adding DVD and merchandise sales, theme parks, etc., Advertising Age valued the Potter economy at $15 billion. Sizzle. A blockbuster does not just address an important need. It does so in an exciting and... View Details
- 06 Nov 2012
- First Look
First Look: November 6
Business School Case 113-018 In autumn 2011, Netflix was working to right the ship after publicly stumbling through a price hike and strategic shift and then retreat. The company was changing its business model to focus on streaming video service rather than the View Details
Keywords: Sean Silverthorne