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- 01 Jun 2022
- News
The Exchange: Same Great Price, Now with Fewer Chips
health preferences and tastes. Some customers may prefer smaller portions. Meanwhile, the prices for certain organic foods and things like wild-caught fish seem to be going up in a very transparent way, and people seem less concerned... View Details
- 01 Feb 2002
- News
It's academic. (Not!)
dollars in lost sales and customer goodwill. Ton is currently working with a nationwide chain to estimate the magnitude of this problem and identify its drivers. "We have found large and systematic variation in performance in 250 stores... View Details
- 18 Jan 2018
- News
The Lessons of All-Day Breakfast
came in? Cunningham: I was not on site, but certainly a lot of folks on the team were. We really closely monitored the results and we look at results across three different dimensions. We always look at the consumer dimension, so what are View Details
- 24 Sep 2020
- News
The Race for a Vaccine
was hampered by a lack of test subjects; on the investor side, there was no longer a ready customer base for a SARS vaccine. None ever came to market. In the early days of January 2020, before anyone fully... View Details
- 01 Dec 2018
- News
Case Study: Your Data, Your Health
during a Blavatnik Fellowship in Life Science Entrepreneurship at HBS. The startup employs a system for collecting reproductive cell samples from a tampon, which the customer sends to the lab for genomic analysis. The lab then provides... View Details
Keywords: Jen McFarland Flint
- 04 Sep 2019
- News
Advancing Diagnostics that Can Save Lives
facilities detect and control outbreaks of health care–associated infections. Lee notes that services like epiXact are not DZD’s primary objective, but they are critical to “developing customer instincts and building commercial muscle”... View Details
Keywords: Susan Young
- 01 Sep 2014
- News
New Idea: On-Demand Package Delivery
potential customers on Facebook and LinkedIn, and purchase mover’s dollies to help them make deliveries. The cofounders successfully tested Boxxify throughout April and May in Boston’s Back Bay, where their... View Details
Keywords: Francis Storrs
- 01 Dec 2015
- News
Multimedia Simulation Provides Real-World Reality Check
four of these teams are then aggregated into an industry. Team members study data and collaborate on beer design, pricing, and packaging, as well as on decisions concerning manufacturing and marketing. After each round, reports are generated that include balance... View Details
- 01 Dec 2016
- News
Carving a Niche
Above: Faction athlete Candide Thovex racks up millions of YouTube views while inspiring others to face their fears and try new things. (photo by Christoffer Sjöström) Faction athletes test gear in extreme locations for day-to-day use.... View Details
Keywords: Julia Hanna
- 03 Mar 2020
- News
Can This Man Change the American Diet?
in the Boston area, Clover serves an always-changing, all-vegetarian menu to a 90 percent non-vegetarian customer base. In this episode of Skydeck, associate editor Julia Hanna takes listeners behind the scenes at a Clover food... View Details
Keywords: Agriculture
- 01 Jun 2024
- News
Decoding the Promise and Perils of Generative AI
opportunities, impact, and risks of GenAI. Several of these research efforts are highlighted below. Karim Lakhani Karim Lakhani Edward McFowland III Edward McFowland III How Will Generative AI Change Consulting? To test the capabilities... View Details
Keywords: April White
- 01 Mar 2016
- News
Faculty Q&A: Price Check
application in an industry with the most room for improvement. Online retail, particularly online fashion, definitely fit the bill. Why is fashion a good place to focus? The industry faces several challenges that many other retailers don’t. There is quite a bit of... View Details
- 16 Feb 2011
- News
Healthy Growth
has been chairman and CEO of IDEXX, a Maine-based firm that develops diagnostics and information technology for veterinarians, as well as testing technologies that ensure safe water, milk, and livestock production. According to the... View Details
- 10 Dec 2010
- News
Notes from the Trenches
on his company’s board. Good Start, which closed an $18 million Series A round of fundraising in September, will use advanced DNA sequencing technology for a pre-pregnancy test to more accurately screen for a range of potential genetic... View Details
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
Bridgestone/Firestone. "That was a tremendously difficult period for our customers and for us as a leadership team," recalled Nasser, before adding that Ford's commitment to consumers made it an easy decision to replace some 13 million... View Details
- 01 Dec 2017
- News
Enhancing Students’ Cultural Intelligence
from throughout their first year to on-site, customer-related projects with companies around the world. Before their trip, Franklin’s six-person team tested their research methodology in interviews with Boston-area teens and parents.... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
accessible to new audiences, adapting company goals to accommodate consumer behavior. They outfitted a test truck and spread the word about its location via social media. The idea was enthusiastically embraced by View Details
- 21 Feb 2014
- News
The First Five Years: Evelyne White (MBA 2010)
core theme behind Bookalokal events." Where's the company today? "We've done really well in our first test city of Brussels. It turns out travelers are not the only ones interested in our site. Local people love it—particularly people... View Details
- 01 Jun 2022
- News
Turning Point: Sparking Change
Gillette, Pillsbury, and L’Oréal. In 2001, I launched The ComfortCake Company, selling pound cakes based on my original recipes to customers ranging from United Airlines to Walmart. But teaching was always at the back of my mind as a... View Details