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- 01 Jun 2022
- News
The Exchange: Same Great Price, Now with Fewer Chips
health preferences and tastes. Some customers may prefer smaller portions. Meanwhile, the prices for certain organic foods and things like wild-caught fish seem to be going up in a very transparent way, and people seem less concerned... View Details
- 01 Feb 2002
- News
It's academic. (Not!)
dollars in lost sales and customer goodwill. Ton is currently working with a nationwide chain to estimate the magnitude of this problem and identify its drivers. "We have found large and systematic variation in performance in 250 stores... View Details
- 18 Jan 2018
- News
The Lessons of All-Day Breakfast
came in? Cunningham: I was not on site, but certainly a lot of folks on the team were. We really closely monitored the results and we look at results across three different dimensions. We always look at the consumer dimension, so what are View Details
- 24 Sep 2020
- News
The Race for a Vaccine
was hampered by a lack of test subjects; on the investor side, there was no longer a ready customer base for a SARS vaccine. None ever came to market. In the early days of January 2020, before anyone fully... View Details
- 01 Sep 2007
- News
Riding It Out
development, much like the move into dog food and supplements. Non-nutritional products are growing at a very high rate and now account for roughly half of SmartPak’s revenues. A retail location in Natick, Massachusetts, doubles as a kind of View Details
- 01 Dec 2011
- News
Research With Impact: Changing Global Health Practices
public policy, and social challenges. In health care, for example, the dominant policy model assumes that access and affordability are the keys to improving care for the poor. In Ashraf’s view, “We can’t solve the challenges of global health without deeply... View Details
- 01 Mar 2012
- News
Making Finance Personal
there’s one thing I’ve learned in business, it’s the power of rapid-fire experimentation: enabling your team to test, rapidly change, iterate, and test again. Run experiments with customers and let them... View Details
- 01 Sep 2014
- News
New Idea: On-Demand Package Delivery
potential customers on Facebook and LinkedIn, and purchase mover’s dollies to help them make deliveries. The cofounders successfully tested Boxxify throughout April and May in Boston’s Back Bay, where their... View Details
Keywords: Francis Storrs
- 01 Jun 2022
- News
Vision: Into the Breach
large, established carriers, which write policies to cover cyberattacks but do little to preempt them, At-Bay takes a preventive approach to cyber insurance. Before signing up a new policyholder, the company performs non-intrusive penetration View Details
Keywords: Alexander Gelfand
- 01 Dec 2018
- News
Case Study: Your Data, Your Health
during a Blavatnik Fellowship in Life Science Entrepreneurship at HBS. The startup employs a system for collecting reproductive cell samples from a tampon, which the customer sends to the lab for genomic analysis. The lab then provides... View Details
Keywords: Jen McFarland Flint
- 04 Sep 2019
- News
Advancing Diagnostics that Can Save Lives
facilities detect and control outbreaks of health care–associated infections. Lee notes that services like epiXact are not DZD’s primary objective, but they are critical to “developing customer instincts and building commercial muscle”... View Details
Keywords: Susan Young
- 17 Dec 2015
- News
Applying Strategy Concepts In Innovative Ways Through Technology
aggregated into an industry. Team members study data and collaborate on beer design, pricing, and packaging, as well as on decisions about manufacturing and marketing. After each round of play, reports are generated that include balance sheets, View Details
- 21 Feb 2014
- News
The First Five Years: Evelyne White (MBA 2010)
core theme behind Bookalokal events." Where's the company today? "We've done really well in our first test city of Brussels. It turns out travelers are not the only ones interested in our site. Local people love it—particularly people... View Details
- 01 Dec 2015
- News
Complements to the Case Method
industry or region, and then going out and testing them in real life, that students can find those tiny gaps where it’s wrong— and where they can leverage with smart investments. “We don’t want the course to just be about polishing... View Details
- 19 Oct 2011
- News
A Good Look
businesses but pays close attention to the marketplace. “We listen to the consumer and to our customers who are feeling pressure from consumers to not include certain ingredients in their formulas,” says Levy. The regulatory environment... View Details
- 25 Aug 2022
- News
Vision: To Go-Go
For all their variety, restaurants have two things in common: a kitchen where food is prepared and a dining area where customers consume it. But what if you could use technology to ditch the dining area and just keep the kitchen, trimming... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
Above: Chris Kempczinski is one of the alumni working to modernize McDonald’s. Nick Karavites owns 24 McDonald’s restaurants in the Chicago area and the surrounding suburbs, and when he visits them, he always keeps his eye out for a surefire sign of trouble: A View Details
- 26 Feb 2021
- News
Latinx on Boards; High-Tech Reforestation
the company’s trust and foundation. Aymeric Maudous, CEO and Founder of Lord of the Trees (far left) watches a test flight of a seed-planting drone. Aymeric Maudous holds one of the proprietary tree seed pods that are planted by drones.... View Details
Keywords: Margie Kelley
- 01 Mar 2014
- News
Feedback
the testing that has to be repeated is enormous. There was a very interesting book published in the early 1990s called Competing Against Time. The central hypothesis is that about 90 percent of the time it takes to do something is wasted... View Details
Keywords: Health, Social Assistance