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Show Results For
- All HBS Web
(400)
- News (44)
- Research (310)
- Events (1)
- Multimedia (2)
- Faculty Publications (152)
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- 25 Aug 2022
- News
Case Study: Sound Check
improved long-term retention rates. In the early days, it’s best to optimize for product feedback. If it’s easier to sell to smaller customers (with more volume), stick with this segment and treat the... View Details
- 01 Mar 2013
- News
A Healthy Profit
chain of pharmacies and clinics for the underserved in Kenya, that he cofounded a start-up, CancerScan, in his native Japan, where only 20 percent of women over 40 were getting breast-cancer screenings. After contracting with a local public health department and... View Details
- 01 Jun 2000
- News
Going Public: Shari P. Hubert
Dartmouth, Hubert moved up the ranks at Merck and was working as a customer segment manager in employer marketing when she decided to apply to HBS. The most crucial lesson she has learned at HBS is the... View Details
Keywords: Deborah Blagg
- 01 Apr 1999
- News
Q & A: Confronting New Technologies: When Doing Right Is Wrong
technologies seldom make sense to managers, given their corporate perspective. There are two reasons for this. First, customers exert tremendous influence over managers' decisions and the directions they pursue. Since View Details
- 01 Jun 1999
- News
Q & A: Pat Russo - Focused on the Future at Lucent Technologies
Fortune magazine's "Fifty Most Powerful Women in American Business." Why has Lucent performed so well since its divestiture from AT&T? We have been growing globally faster than our markets. Our ability to focus on the hottest growth View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
together before the season," O'Reilly says. Guided by its extensive customer research, fan polling, and tracking of fan-engagement data across all its platforms, the NFL "gets smarter every day in terms of what our different fan View Details
- 01 Feb 1997
- News
OPM Celebrates 21st Anniversary at Gala Florida Reunion
H. Schiff Professor of Investment Banking. Drawing on his extensive research on a subject he calls his "passion" - customer loyalty - Sasser led a lively discussion on the topic of customer retention that... View Details
- 01 Jun 2014
- News
Screen Saver
the consumer.'" Odd as it sounds, the customer has not been a historical focus for the movie theater industry. As Ramsey points out, the business got going in the 1930s and 1940s, when it was typical for one print of a movie to be... View Details
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
is still an industry, with economic inputs, business models, competitors, value chains, and a dynamic, challenging marketplace. Gaylin examines each of the major segments (Broadway, regional theater, orchestra, opera, and dance) along... View Details
- 01 Sep 2009
- News
E Ink’s Wild Ride
percent a year and is poised on the cusp of enormous change. In June, Prime View International (PVI) signed an agreement to acquire E Ink for about $215 million. Based in Taipei, Taiwan, PVI is E Ink’s largest customer and the world’s... View Details
- 01 Mar 2008
- News
Where Have All the Leaders Gone?
passenger can create his own climate zone. We customize our music and then implant the made-to-order entertainment directly into our ears. And what bigger marketing success have we seen in the past generation than the coffeehouses where... View Details
Keywords: Government
- 01 Jun 2010
- News
Michael Depatie
was ranked number one in guest satisfaction for 2009 by the Market Metrix Hospitality Index (based on over 130,000 hotel customer surveys), beating competitors including the Ritz-Carlton, W Hotels, and the Four Seasons. Michael Depatie... View Details
- 01 Jun 2020
- News
Check In
hotels we own, we’re looking at hospital-grade sanitation programs. We’re looking at things like plexiglass shields between the customer and the check-in desk. We’re considering what social distancing looks like in our restaurants—or do... View Details
- 10 Aug 2022
- News
Skydeck Live: Stage Not Age
look at those quarters, I mean from market approach, they're not all monolithic, right? So how do we think about effective segmentation for those groups. And what does it look like in practice? Who's been doing it well? SWG: So View Details
- 01 Mar 2005
- News
In the Blood
training. Finally, Three Chimneys manages the breeding rights for eight stallions, which Clay cites as the segment of his business with the highest profile and greatest returns. Smarty Jones, winner of the 2004 Kentucky Derby and... View Details
- 01 Jun 2017
- News
Alumni and Faculty Books for June 2017
drought, the Great Depression, and a world war. He learned to work hard and thirsted for an education. Melvin married and fathered 12 children. His business careers led to his owning his own businesses, which thrived in small-town America because of Melvin’s View Details
- 01 Sep 2014
- News
Afghanistan’s Hope and Light
responsible for a jump in their pay. In fact, the new system had simply cut out the middlemen, who once took what they saw as their rightful piece of the pie. Related Content: Case: Roshan: Light at the End of the Tunnel in Afghanistan Article: View Details
Keywords: Julia Hanna
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
underground hacker marketplaces. Credit card numbers—from premium cards, some offered with money-back guarantees if they don’t work—go for as little as $9. That’s just one segment of a booming hacker market: Attempts to knock a particular... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
- 02 Oct 2015
- News
The ‘F’ Word
the fastest-growing competitive local exchange carrier in the world, adding 500,000 customers in 10 months, and the stock price tripled. Then we learned that 40 percent of our customers couldn’t pay their... View Details
Keywords: Walt Disney Studios
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Rob Ristagno (MBA 2005) Independently published Ristagno guides you step-by-step through the five forces of dramatic online revenue growth and shows why it is vital to identify your very best customers and focus relentlessly on their... View Details