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- All HBS Web (1,250)
- Faculty Publications (239)
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- 18 Jan 2018
- News
The Lessons of All-Day Breakfast
came in? Cunningham: I was not on site, but certainly a lot of folks on the team were. We really closely monitored the results and we look at results across three different dimensions. We always look at the consumer dimension, so what are View Details
- 25 Aug 2022
- News
Up on the Corner
six-story, mixed-use building will soon rise above the dirt and gravel. The ground floor will feature an Afrocentric bookstore-café where customers can peruse books by African authors while sipping hibiscus tea and baobab juice. (Dlodlo,... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
custom voice system, which means there’s a whole range of small- and mid-sized businesses that are underserved,” Sambvani says. With Slang.ai, he’s offering mid-market companies access to these more sophisticated tools that can... View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
members, Epsilon engineered many of the ‘customer relationship' techniques that make today's customer loyalty programs so successful," says Brierley, who served as Epsilon's president and CEO for its first ten years. In 1980, serving... View Details
- 01 Dec 2018
- News
Evergreen Business
Above: photo by John Loomis About 80 percent of Frans Kok’s (MBA 1972) cut-your-own customers make the trek to the Middleburg Christmas Tree Farm in Philomont, Virginia, during the two weeks after Thanksgiving. After bumping down the... View Details
Keywords: Jen McFarland Flint
- 01 Jun 2002
- News
History Matters
History shows us that when economic times are tough, customer relations are more important than ever, according to HBS professor Nancy Koehn. In “Chasing Dreams during Troubled Times: Lessons from the Past”... View Details
- 01 Jun 1997
- News
A Better Way to Go on Strike
No-Fist should be an attractive alternative for both sides. Like a strike, it permits an unfettered war of financial attrition; unlike a strike, it ends with a windfall, competitive advantage intact, innocent bystanders upright, and View Details
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
hope is that we can truly realize the promise of customer relationship management. We’ve been talking about customer relationship management since the 1990s. But it has not, for most B2C companies, become a... View Details
Keywords: April White
- 01 Sep 2005
- News
Fanikos Is New HBS Club Liaison
Dean Fanikos, a graduate of Harvard College and the University of Virginia’s Darden School, has joined the Alumni Relations staff as associate director for clubs and associations. More than 20,000 alumni in 39 countries belong to 109 HBS... View Details
- 01 Apr 2002
- News
Siebel Addresses HBS Northern California Club
large part to its founder's emphasis on customer relations over shareholder value. Today, Siebel has over eight thousand employees in more than 34 countries. Fortune magazine ranked the company second in its... View Details
- 01 Mar 2012
- News
Making Finance Personal
inspire, formulate, and drive new and improved product design and development, even without specialized knowledge. With its consumer base, for example, Intuit went from conducting a single experiment with customers of TurboTax, its... View Details
- 12 Sep 2018
- News
Game-Changing Analytics
that address the priorities of women fans, as an example of “using analytics to change how companies identify opportunities, build content and products that relate to people, and find new ways to benefit both View Details
- 01 Jun 1997
- News
New Releases
demand, and on pleasing the best customers - can ultimately weaken a strong firm. In The Innovator's Dilemma, Christensen shows how significant breakthroughs in products and services are often initially rejected by mainstream View Details
- 01 Jun 2007
- News
For NFL Players, 3rd Down at HBS
Twenty-eight National Football Leagueplayers representing teams from across the league were recently on campus for an Executive Education program that addresses the unique business opportunities and challenges that players face during and after their professional... View Details
- 04 Jun 2008
- News
Whistle While You Work
seaman, customs inspector, and author of long, long masterpieces like Moby Dick) once said, “They talk of the dignity of work. Bosh. The dignity is in leisure.” Isn’t he right? Leisure means you’re your own man or woman. Leisure is all... View Details
- 01 Mar 2025
- News
On The Case: The Base Factor
growth prospects from them. “For example, are you acquiring and retaining the right customers? Are you retaining them as well as you did before? Every student who thinks about organic customer growth should be able to View Details
Keywords: Jen McFarland Flint
- 01 Mar 2019
- News
3-Minute Briefing: Richard Edelman (MBA 1978)
reskilling blue-collar workers—which is perfect in a time of automation. It’s genuine, because it fits with who their customer is, and it means something. Companies need to stay in their own swim lane. I still love doing crisis work,... View Details
- 01 Apr 2000
- News
Q & A: A Conversation with IRS Chief Charles Rossotti
timely service. Directly related to that approach are our new customer-oriented benchmarks for IRS performance: customer satisfaction, employee satisfaction, overall compliance by each tax-paying sector, and... View Details
Keywords: Garry Emmons
- 12 Jul 2011
- News
Phone Fun
cited Phones 4u’s claim “to be the UK’s fastest-growing independent mobile phone retailer” and Braterman’s role in helping the company double its share of pay-as-you-go cell phone customers last year on a marketing budget that was “less... View Details