Customer Profitability Analysis - Publications - Faculty & Research - Harvard Business School

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2014
Other Teaching and Training Material

Marketing Reading: Creating Customer Value

By: Sunil Gupta

This Reading explores how firms can create value for their customers. The goal of any business is to delight customers by understanding its customers' needs and to provide products and services to meet those needs. As a result, it is critical to understand what... View Details

Keywords: Consumer Behavior; Consumer Marketing; Customer Experience; Network Effects; Service Profit Chain; Total Customer Value

Research Summary

The Value Profit Chain: Treat Employees Like Customers and Customers Like Employees

By: W. Earl Sasser

W. Earl Sasser, Jr., Leonard A. Schlesinger, and James L. Heskett complted a multi-firm study that provides further empirical verification of relationships established in their earlier examinations of 'breakthrough' service and the service profit chain.... View Details

April 2011
Module Note

How Customer Information Systems Drive Strategy: Customer Profitability

By: Francisco de Asis Martinez-Jerez

Keywords: Customers; Information Management; Marketing Strategy; Commercialization; Profit

Research Summary

How to Manage Customers for Increased Profits and Customer Satisfaction

By: Frances X. Frei

For many service firms, the customer plays an important role in contributing to the cost and/or quality of the service. This is very different than many manufacturing contexts, for example, where the firm has virtually complete control over product cost and quality. ... View Details

January 2008 (Revised April 2008)
Teaching Note

Pilgrim Bank (A): Customer Profitability (TN)

By: Frances X. Frei and Dennis Campbell

Teaching Note for 602104. View Details

Keywords: Customers; Profit; Banks and Banking; Banking Industry

May 2021
Simulation

Customer Compatibility Exercise Application

By: Ryan W. Buell

Customers impose considerable variability on the operating systems of service organizations. They show up when they wish (arrival variability), they ask for different things (request variability), they vary in their willingness and ability to help themselves (effort... View Details

Keywords: Customer Compatibility; Customer Relationship Management; Strategy; Service Operations; Service Delivery; Performance Efficiency; Analysis; Consumer Behavior; Analytics and Data Science

November 2004
Article

Linking Customer Management Effort to Customer Profitability in Industrial Markets

By: Douglas Bowman and Das Narayandas

Keywords: Customers; Management; Profit; Markets

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30 Mar 2003
Research & Ideas

How Your Employees and Customers Drive a New Value Profit Chain

It may be time to think about who really creates value in your organization, starting with customers and employees. Harvard Business School professors W. Earl Sasser and James L. Heskett discuss their book, The Value View Details

Keywords: by Manda Mahoney

06 Jul 2020
News

The Right Way to Manage Churn for Maximum Profit

August 2002 (Revised February 2018)
Teaching Note

Customer Profitability and Customer Relationship Management at RBC Financial Group

By: V.G. Narayanan

Teaching Note for 102-043 and 102-072. View Details

Keywords: Financial Services Industry; Banking Industry; Canada

2013
Tool

Harvard Business Review's Go to Market Tools: Customer Lifetime Value

By: Thomas Steenburgh and Jill Avery

How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details

Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships

September–October 1987
Article

Manage Customers for Profits (Not Just Sales)

By: Benson P. Shapiro, V. K. Rangan, Rowland T. Moriarty and Elliot Ross

Keywords: Customers; Profit; Management; Sales

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June 1998 (Revised March 2017)
Teaching Note

Chemalite, Inc. (B): Cash Flow Analysis

By: Robert Simons and Antonio Davila

Teaching Note for (9-195-130). View Details

Keywords: Execution; Management Control Systems; Cash Flow Analysis; Profit Planning; Strategy

March 2007
Teaching Note

Understanding Customer Profitability at Charles Schwab (TN)

By: Francisco de Asis Martinez-Jerez

Teaching note to 106002. View Details

Keywords: Customers; Profit; Organizational Change and Adaptation; Organizational Culture; Decision Making; Cost; System; Transformation; Budgets and Budgeting; Performance Evaluation; Financial Services Industry; Web Services Industry

October 2016 (Revised December 2016)
Module Note

Strategy Execution Module 6: Evaluating Strategic Profit Performance

By: Robert Simons

This module reading demonstrates how to calculate and analyze the profit generated by different business strategies. Formulas and examples are provided to calculate profit generated by changes in market share, revenue growth, efficiency improvements, and support costs.... View Details

Keywords: Management Control Systems; Implementing Strategy; Execution; Evaluating Business Performance; Profitability Analysis; Variance Analysis; Measuring Effectiveness; Measuring Efficiency; Activity-Based Costing; Flexible Budget; Accounting; Strategy

Article

Profiting When Customers Choose Value over Price

By: Andreas Hinterhuber and Marco Bertini

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2006
Chapter

Linking Customer Management Efforts to Growth and Profitability

By: Das Narayandas and Douglas Bowman

Keywords: Customer Relationship Management; Profit; Business Growth and Maturation

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2003
Book

The Value Profit Chain: Treat Employees Like Customers and Customers Like Employees

By: James L. Heskett, W. Earl Sasser Jr. and Leonard A. Schlesinger

Keywords: Value; Profit; Employees; Customers

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summer 2002
Article

Case Study: Customer Profitability and Customer Relationship Management at RBC Financial Group

By: V.G. Narayanan and Lisa Brem

Keywords: Profit; Customer Relationship Management; Groups and Teams; Finance

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May 1991 (Revised May 1999)
Teaching Note

Manufacturers Hanover Corp.: Customer Profitability Report, Teaching Note

By: Robert S. Kaplan

Teaching Note for (9-191-068). View Details

Keywords: Profit; Customers; Banking Industry

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