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- All HBS Web
(1,164)
- People (2)
- News (299)
- Research (725)
- Events (2)
- Multimedia (3)
- Faculty Publications (164)
- 06 Jul 2020
- Research & Ideas
The Right Way to Manage Customer Churn for Maximum Profit
they spend any more money or do any additional work. The only thing we are suggesting is that they change their algorithm.” About the Author Michael Blanding is a writer based in Boston. [Image: RyanJLane ] Related Reading The Profit View Details
- 01 Mar 2023
- News
Case Study: Power Nappy
Second, some customers simply won’t buy certain products without physical inspection, which requires physical presence. Third, the cost of acquiring customers online is increasingly high. There’s also a cost... View Details
- 06 Dec 2021
- News
Elevator Pitch: Power Sourced
grand-prize winner in the 2021 Harvard President’s Innovation Challenge, Chaku launched its first product, Nikki’s Plantain Crisps, in South Africa in 2020. For its US market approach, the company is initially employing a higher-margin, B2B model. Early corporate View Details
- October 2010
- Article
Unleashing the Power of Marketing
By: Beth Comstock, Ranjay Gulati and Stephen A Liguori
The article examines marketing management at General Electric Co. (GE). The transformation of the company's marketing department into an integral part of product development, product management, and strategic planning after years of relative neglect is considered.... View Details
Keywords: Product Development; Product Marketing; Strategic Planning; Human Resources; Marketing Strategy; Customer Relationship Management; Marketing; Advertising Industry; Technology Industry
Comstock, Beth, Ranjay Gulati, and Stephen A Liguori. "Unleashing the Power of Marketing." Harvard Business Review 88, no. 10 (October 2010): 90–98.
- 01 Mar 2024
- News
Unlocking the Power of Community
When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does... View Details
Keywords: April White
- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
- 16 May 2011
- Research & Ideas
What Loyalty? High-End Customers are First to Flee
one time," says Buell. Third parties also track service quality (J.D. Power in this case). And because banking is a service that touches almost everyone, its customer group is diverse, making the... View Details
Keywords: by Julia Hanna
- 09 Feb 2016
- News
Powering into the Future
professor, where they have invented a new way to move power without wires. The company’s called WiTricity—wireless electricity—and it couldn’t be more exciting. “We have so many new electronic devices in our lives that we are all... View Details
- January 2021 (Revised May 2021)
- Case
Amazon Shopper Panel: Paying Customers for Their Data
By: Eva Ascarza and Ayelet Israeli
This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details
Keywords: Data Analytics; Data Privacy; Data Management; ＂Marketing Analytics＂; Marketing Communication; Marketing Research; Data-driven Management; E-Commerce Strategy; Ethical Decision Making; CRM; Consumer Protection; Targeted Advertising; Targeted Policies; Data Ownership; Marketing; Research; Marketing Communications; Analytics and Data Science; Management; Customer Relationship Management; Ethics; E-commerce; Retail Industry; Technology Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Case 521-058, January 2021. (Revised May 2021.)
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
technologies could be used to create a captive one-to-one relationship between firms and consumers, so that customers could literally be viewed as assets. We should start to realize that things are not that simple. Ultimately, a... View Details
Keywords: by Martha Lagace
- 19 Nov 2014
- News
The Power of Yes
practices by understanding the true social impact of investing in early-stage companies that serve low-income customers in India, Pakistan, East and West Africa, and Latin America. These companies provide affordable access to agricultural... View Details
Keywords: Julia Hanna
- 23 Jul 2012
- Research & Ideas
The Power of Conversational Leadership
Instead, they are adopting a conversational approach. In their new book, Talk, Inc.: How Trusted Leaders Use Conversation to Power Their Organizations, Groysberg and communication professional Michael Slind show how several global... View Details
Keywords: by Carmen Nobel
- Article
The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel
By: Dennis Campbell and Frances X. Frei
This paper uses the context of online banking to investigate the consequences of employing self-service distribution channels to alter customer interactions with the firm. Using a sample of retail banking customers observed over a 30-month period at a large U.S. bank,... View Details
Keywords: Cost; Service Operations; Distribution Channels; Consumer Behavior; Internet and the Web; Banks and Banking; Technology Adoption; Service Delivery; Market Transactions; Market Participation; Profit; Retail Industry; Banking Industry; United States
Campbell, Dennis, and Frances X. Frei. "The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel." Management Science 56, no. 1 (January 2010): 4–24. (Lead Article.)
- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
manufacturer required. Indeed, the trend toward customers as innovators has the power to completely transform industries. In the semiconductor business, it has led to a custom-chip market that has grown to... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
- 20 Jul 2012
- News
Use Social Media to Partner with Customers and Improve Service
- 28 Sep 2011
- Research & Ideas
The Profit Power of Corporate Culture
sales per employee). Higher employee continuity leads to better customer relationships that contribute to greater customer loyalty, lower marketing costs, and enhanced sales." Whatever it is and... View Details
Keywords: by Sean Silverthorne
Experimentation Works: The Surprising Power of Business Experiments
* Top 10 Technology Books of 2020 (Forbes)
* 10 Best Business Books of 2020 (Inc. Magazine)
* Top Shelf Pick of Best Business Books 2020: Technology & Innovation (Strategy + Business)
* 9 Best Business Books for 2020... View Details
- 03 Feb 2016
- Research & Ideas
The State of Customer Service Leadership
Southwest Airlines, for instance, has continued as a legendary US-based service provider since its inception in 1971, IKEA of Sweden has evolved to teach the world’s retailers about the power of a well- defined and well-executed service... View Details
- 30 Mar 2015
- News
Leveraging the power of yes
low-income customers in India, Pakistan, East and West Africa, and Latin America. “Understanding the full scope of impact that these companies are having is a challenge,” he says, “but we know that if we can truly capture and quantify... View Details
- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
School. By incorporating data most companies discard, Ascarza and her co-researcher devised an algorithm capable of quickly analyzing more than 40 variables to create a “first impression” of the customer after the initial transaction. The... View Details