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Publications

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  • All HBS Web  (4,012)
    • People  (1)
    • News  (576)
    • Research  (2,809)
    • Events  (7)
    • Multimedia  (5)
  • Faculty Publications  (1,741)

Show Results For

  • All HBS Web  (4,012)
    • People  (1)
    • News  (576)
    • Research  (2,809)
    • Events  (7)
    • Multimedia  (5)
  • Faculty Publications  (1,741)
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  • 01 Jun 1998
  • News

Long-Term Interest: Bill Crozier, a Banker Pegged to the Customer

leadership position in the Northeast through the strategic use of new technology, marketing savvy, and a management style that encouraged staff to invest themselves in their work. In 1996, BayBanks merged with Bank of Boston to form... View Details
Keywords: Eileen K. McCluskey
  • 24 Nov 2020
  • News

How Fake Customer Reviews Do — and Don’t — Work

  • 06 Jun 2016
  • News

Know the Job Your Product Was Hired to Do

Keywords: innovation; customer relationship management; consumer choice
  • 08 May 2015
  • News

Prestige brands can expand their reach—and make their core customers proud

Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased... View Details
  • 11 Jul 2023
  • News

To Get Better Customer Data, Build Feedback Loops into Your Products

  • 01 Mar 2023
  • News

The Exchange: Micro Management

match the cash flows of their business with their repayment obligations. If you are a tailor and you’re switching from sewing by hand to using a sewing machine, you have to learn how to use the machine and make sure your customers are... View Details
Keywords: Jen McFarland Flint; Funds, Trusts, and Other Financial Vehicles; Finance
  • 25 Apr 2014
  • News

Fostering a synergy at work that benefits associates as well as customers

Ganesh Natarajan (AMP 169, 2005), CEO of Zensar Technologies, is cultivating a collaborative management philosophy and innovative HR policies to ensure its 7,000 associates help customers achieve their... View Details
  • 25 Jun 2024
  • News

On the Move: Alexis DePree (MBA 2007)

When Nordstrom announced the promotion of Alexis DePree (MBA 2007) to COO in early June, media outlets noted DePree’s expanded, end-to-end role in managing operations and customer experience in an increasingly complex retail environment. DePree joined Nordstrom in... View Details
Keywords: retail; customer service; supply chain management; career experience; Retail Trade
  • 28 Nov 2017
  • News

The no-excuses way to manage healthcare growth

  • 01 Dec 1998
  • News

Managing the Business of Life

interview, we catch up with the group for another update. Not surprisingly, much has changed over the past decade in their households and in their careers. In the profiles that follow, our protagonists once again candidly discuss how they are View Details
  • 18 Sep 2021
  • News

Celebrating AI-Infused Talent Management at the Eightfold Conference

  • 01 Oct 1996
  • News

"Service-Profit Chain" Links Members of Service Management Unit

costs of employee turnover? What are the benefits of a loyal customer base? These are questions that intrigue members of the Service Management unit. Judging from the popularity of the Service View Details
Keywords: Susan Young
  • 01 Feb 1997
  • News

Made, Not Born: HBS Courses and Entrepreneurial Management

skills, as HBS faculty and recent alumni explain in the following course profiles. Entrepreneurial Management Associate Professor Amar Bhide keeps a slide rule tacked above his office desk. "Although I don't use it anymore," he explains,... View Details
  • 01 Dec 2011
  • News

At Your Service

notes Frei, the UPS Foundation Professor of Service Management. Morriss, the cofounder and managing director of the Concire Leadership Institute, which advises managers in the public, private, and nonprofit... View Details
Keywords: Deborah Blagg; customer service; Hospitals; Health, Social Assistance; Computer and Electronic Product Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services; Air Transportation; Transportation
  • 01 Mar 2023
  • News

Elevator Pitch: Spread the Wealth

Illustration by Drue Wagner Illustration by Drue Wagner Sabine Tejerina (MBA 2009) Cofounder and COO, Upstreet Concept: Launched in 2020, Upstreet makes it easier and more economical for companies to reward employees and customers with... View Details
Keywords: entrepreneurship; stock ownership; customer rewards; employee retention; financial literacy; Securities, Commodities, and Other Financial Investments; Finance
  • 01 Jun 2023
  • News

In Full Flower

80 percent of the company’s customers are women gifting to other women, and they give steadily, all year. “Our product is more about being thoughtful and caring than the grand gesture,” explains Gelbard, who says the pink-and-peach Miss... View Details
Keywords: Julia Hanna; entrepreneurship; florist; marketing; supply chain management; Personal Services
  • 01 Jun 2023
  • News

Buy Big, Sell Small

ApnaKlub—which leases warehouse space and trucks—sources the requested products from brand-name manufacturers and distributes them to the wholesalers, who deliver within a reliable time frame. “We leverage technology to bring our View Details
Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade
  • 01 Apr 2002
  • News

Professorship Brings Brierley's HBS Connection Full Circle

Partners has evolved into a technologybased marketing solutions company that helps clients design and manage customer loyalty programs. With offices in seven cities worldwide and over 250 employees, Brierley... View Details
Keywords: Charles M. Williams; Epsilon Data Management; Computer Systems Design and Related Services; Professional Services
  • 22 Aug 2008
  • News

New Book Examines How to Execute Strategy

  • 06 Dec 2021
  • News

3-Minute Briefing: Bonnie Kintzer (MBA 1987)

this company. The other part was rebuilding our customer database. That was particularly heartbreaking, because Reader’s Digest was one of the first companies to have a database in the United States. It was the crown jewel. We can now say... View Details
Keywords: Jennifer Gillespie; publishing; digital transformation; change management; leadership; Publishing Industries (except Internet); Information
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