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Show Results For
- All HBS Web
(232)
- People (1)
- News (41)
- Research (163)
- Events (1)
- Multimedia (1)
- Faculty Publications (72)
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- 01 Feb 1997
- News
OPM Celebrates 21st Anniversary at Gala Florida Reunion
H. Schiff Professor of Investment Banking. Drawing on his extensive research on a subject he calls his "passion" - customer loyalty - Sasser led a lively discussion on the topic of View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
Climate Change starts in the same place Jobs’s discussion with Claure did—fear of risk. In Apple’s case, customers can trade in their used devices for credit toward a new one, the way you can trade in a car. Those devices are then... View Details
Keywords: Jennifer Meyers
- 01 Apr 1998
- News
Short Takes
development cycles and can't respond in mid-project to changing customer needs. But there's a solution to this dilemma, according to HBS assistant professor Stefan H. Thomke and Donald G. Reinertsen (MBA '79) of Reinertsen & Associates in... View Details
Keywords: Garry Emmons and Caroline Chauncey
- 01 Oct 1996
- News
The Drive for Excellence: An Interview with Jim Henderson
not-too-distant future. Those kinds of questions were very real for Cummins in the last decade as the company was forced by global competition to undergo considerable change. Amid downsizing and restructuring, how do you maintain the work force View Details
- 01 Jun 2010
- News
Michael Depatie
about our InTouch loyalty program is that you can customize your preferences. One of our guests, thinking “they never read these things,” wrote that he liked penguins. When he got to his room there were a... View Details
- 01 Dec 2014
- News
Case Study: Growing the Family Business
cleanliness and are staffed with teachers who use a proprietary curriculum to create an educational environment. Customers pay a significant premium for convenience—as much as $13 an hour for infant care versus $4 an hour or less for... View Details
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
then use that as a basis to go to additional large cities as fast as possible. Get investors and spend heavily. —Ted Gutelius (MBA 1973) Enter medium-sized markets first; they won't support as many businesses so now's the time. That builds a strong, profitable base.... View Details
- 01 Jun 2014
- News
Screen Saver
past, we relied on the habitual aspect of moviegoing, with consumers doing all the work. Now we're using social media and our AMC Stubs loyalty program to engage with customers and make it easier as a... View Details
- 01 Mar 2006
- News
Drive-In Nation
and Ford customers rejected upgrades in the rear suspensions of Camaros and Mustangs because aficionados liked the feel of their “ride” just the way it was. The moral of the story? “It can take generations for a View Details
- 02 Oct 2015
- News
The ‘F’ Word
the fastest-growing competitive local exchange carrier in the world, adding 500,000 customers in 10 months, and the stock price tripled. Then we learned that 40 percent of our customers couldn’t pay their... View Details
Keywords: Walt Disney Studios
- 01 Sep 2014
- News
Afghanistan’s Hope and Light
employer (1,100 workers) and biggest taxpayer ($500 million and counting). “If we treated the Afghans with respect, it would create a brand loyalty and empathy they’d never had a chance to experience before,” Khoja says of the company’s... View Details
Keywords: Julia Hanna
- 01 Feb 1998
- News
Running Up the Score
of big money in the world of sports seems to have aggravated public disenchantment with many aspects of the professional game, from high ticket prices to athletes' personal behavior. That does not bode well long term for an industry that must attract and maintain View Details
Keywords: Garry Emmons
- 01 Dec 2016
- News
Alumni Books of 2016
companies are converting the delivery of their offerings to the as-a-service model. The next disruption will focus less on the delivery model and more on the value delivered. Bernshteyn’s value-as-a-service model is the simple idea that measurable value delivered for... View Details
- 01 Dec 2010
- News
The Transformers
idea was to take the best thinking of the for-profit sector and customize it in ways that would actually make it useful for nonprofits,” recalls Bradach. “We really were in uncharted territory and learning as much as we were teaching,”... View Details
- 14 Mar 2019
- News
The Merchant of Osaka
inventory problems and dire financial crises—and whatever the symptom, the root cause was usually that the company had lost touch with its customers. “It’s one of the main reasons the country continues to fall behind,” she says. Her job was to go in, determine what the... View Details
Keywords: Health, Social Assistance
- 01 Dec 1998
- News
Managing the Business of Life
HBS in 1984. "My biggest priority has always been to ensure that my career and family life function harmoniously together," says Middlebrooks, who is now a controller for Chrysler's MOPAR Parts Division. "I love what I do at Chrysler and feel a very strong View Details