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  • All HBS Web  (2,272)
    • News  (364)
    • Research  (1,469)
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    • Multimedia  (6)
  • Faculty Publications  (642)

Show Results For

  • All HBS Web  (2,272)
    • News  (364)
    • Research  (1,469)
    • Events  (1)
    • Multimedia  (6)
  • Faculty Publications  (642)
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  • 01 Dec 2003
  • News

Alumni Luminaries Discuss Careers, Values with HBS Students

Internal Revenue Service. Senior advisor, The Carlyle Group. He upgraded technology and information systems and stressed customer service in a dramatic turnaround of the IRS. Daniel L. Vasella, M.D. (PMD 57, 1989), chairman and CEO of... View Details
  • 08 May 2015
  • News

Prestige brands can expand their reach—and make their core customers proud

types of new customers: brand immigrants and brand tourists. Her findings show that while brand immigrants can dilute a brand’s image, brand tourists increase the pride of established customers by demonstrating admiration and proof of... View Details
  • 01 Oct 1999
  • News

The Same the World Over: Focusing on Customers and Innovation Brings Success

climate, customer orientation, and innovation. "Corporate culture was perceived as the prevailing set of shared values held by a firm's managers," Deshpandé explains, "qualities such as loyalty and... View Details
Keywords: Peter K. Jacobs
  • 01 Dec 2011
  • News

At Your Service

Frei and Morriss: No heroics, please—partner with customers to make strategic service choices instead of trying to be the best at everything. In their new book, Uncommon Service: How to Win by Putting View Details
Keywords: Deborah Blagg; customer service; Hospitals; Health, Social Assistance; Computer and Electronic Product Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services; Air Transportation; Transportation
  • 01 Jan 2007
  • News

Berry-AMA Book Prize, American Marketing Association

  • 22 Feb 2019
  • News

7 Lessons On Winning New Markets Without Technology

  • 01 Jun 2012
  • News

Leadership Is a Conversation

  • 19 Feb 2019
  • News

How startups are disrupting the retail industry

  • 17 Dec 2018
  • News

Off the Shelf

  • 15 Apr 2011
  • News

Something for the weekend

  • 28 Feb 2019
  • News

Conscious decoupling

  • 28 Mar 2019
  • News

What’s Really Driving Disruption (It’s Not Technology)

  • 06 Dec 2019
  • News

Why Progress Bars Can Make You Feel Better

  • 17 May 2022
  • News

Delivering a Personalized Shopping Experience with AI

  • 08 Nov 2018
  • News

Bookshelf: November / December 2018

  • 13 Oct 2010
  • News

Turning Business Owners Into Stars of Their Own Stories

  • 10 Dec 2020
  • News

How Long Can a Company Thrive Doing Just One Thing?

  • 01 Oct 2020
  • News

Are You Really Innovating Around Your Customers’ Needs?

  • 03 Jun 2015
  • News

Developing Employees Who Think for Themselves

  • 30 Nov 2018
  • News

Be a disruptor to avoid disruption

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