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Show Results For
- All HBS Web
(2,088)
- People (2)
- News (281)
- Research (1,529)
- Events (2)
- Multimedia (4)
- Faculty Publications (910)
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- 14 Dec 2021
- News
New Possibilities: J.P. Morgan NextList 2022
- 28 Apr 2019
- News
How One Independent Bookstore Succeeds in the Amazon Age
- 17 May 2022
- News
Delivering a Personalized Shopping Experience with AI
- 01 Dec 2023
- News
The Imposter Among Us
inadequacy, in my first week on the job Clayton received a letter from the Nobel Prize Committee asking him to recommend someone for the Nobel Prize in Economics. He handed me the letter, asked me to write a draft, and said, “If you’d like me to buy you a hotel room... View Details
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
regulated as a medical device, the company turned more of its focus to the family-history consumer. (In 2017, 23andMe received its first authorization from the FDA and pivoted back to emphasizing the health aspects.) In both areas, says... View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
says, and boost brand awareness and its existing distribution channels. But not having a portfolio of innovative products in the pipeline feels risky to Picasso. She sees two other good options for innovation: 1. Focus on the same View Details
- 20 Oct 2023
- News
Highlights from the Fall 2023 Alumni Board Meeting
During an overview of the MBA Program, Jana Kierstead, executive director of the MBA and Doctoral programs, said, “Our focus now is on three priorities: invigorating our sense of purpose, centering on the education, and attracting the... View Details
- 01 Jun 2023
- News
Curb Appeal
historically used tonnage per truck, per route, as its principal metric of success, TrashDash gathers data on everything from the nature of customer complaints to the number of hours that garbage sits on the curb. Tisch modeled the system... View Details
- 01 Sep 2023
- News
Global Outposts Expand HBS’s Intellectual Footprint
Former Dean Kim Clark established the Global Initiative in 1996 to encourage deeper understanding of and engagement with innovative management practices around the world. Nearly three decades later, more than half of HBS cases published are set internationally or View Details
Keywords: Jennifer Gillespie
- 12 Mar 2021
- News
My Favorite Case
difference between sitting in a classroom and pontificating about what the CEO should or should not have done versus the real-world challenges I was facing. I reflected back on J&J’s lessons on proactive communication, public engagement, View Details
- 01 Dec 2018
- News
In My Humble Opinion: Growth Investor
dirt roads. His excellence on the field was due to his preparation in the off-season.” First job: An independent video store. “I loved that job because I love the power of storytelling. I always wanted to tell customers about an amazing... View Details
Keywords: Julia Hanna
- 01 Dec 2023
- News
Thinking Ahead
Finally, end on a high note: Positive final experiences have an outsized return on investment. “It’s easy to think that the customer experience ends when we have their money in our pocket, but as marketers, we View Details
- 01 Sep 2023
- News
Case Study: The Home Team
Illustration by Jon Krause Illustration by Jon Krause Brendan Kennealey (MBA 2006) wasn’t even searching for a business idea. A couple of years ago, the Wilmington, Delaware, native met up with an old friend who’d bought a new house. Over dinner this friend enumerated... View Details
- 07 Apr 2015
- News
Warrior Spirit
products and an environment where customers can connect with the brand. Evolve operates on the same concept. The focus just happens to be martial arts.” Like Starbucks, Evolve charges a premium for that... View Details
- 01 Jun 2024
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
have a business model that will get us to profitability. We make money when users buy offsets. So currently the primary service we provide that customers want to pay for is if they want to offset their footprint, the average subscriber... View Details
- 20 Apr 2023
- News
How Joe Hinrichs is Getting CSX Back on Track
service to other companies focus on their employees," Hinrichs told the Journal. "They focus on employees' morale, their attitudes, how they're feeling about the company." Hinrichs came to CSX after a long... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
We see a strong push from customers and investors to adopt climate-positive policies and products. And we see movement to adopt policies that emphasize human consequences, these in addition to traditional approaches to compliance with... View Details