Publications

Publications

Filter Results: (56) Arrow Down

Show Results For

← Page 2 of 56 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 01 Oct 2014
  • What Do You Think?

Is Too Much Focus a Problem?

"fail to consider or know how to recognize what is outside their industry that is impacting their business (such as) customers who are buying their goods but don't fit the target profile, or alternative (product) uses Focus has a... View Details
Keywords: by James Heskett
  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address... View Details
Keywords: Dina Gerdeman
  • 27 Sep 2011
  • First Look

First Look: September 27

for new products, services, and entire businesses. It may look like innovators are born, not made. But according to Jeffrey Dyer, Hal Gregersen, and Clay Christensen anyone can become more innovative. How? Master the discovery skills that... View Details
Keywords: Sean Silverthorne
  • 23 May 2012
  • Research & Ideas

Five Ways to Make Your Company More Innovative

slogan from Apple. And thinking differently leads them to act differently. From our research, consistent patterns emerged that led us to identify five primary discovery skills that underlie innovation: associating, observing, quetioning,... View Details
Keywords: by Garry Emmons, Julia Hanna & Roger Thompson
  • 16 Aug 2022
  • Op-Ed

Now Is the Time for Entrepreneurs to Play Offense

roadmap. Engineers and product managers love it when they’re “left alone.” Take the time to do deeper customer discovery and requirements gathering. Customers might be more... View Details
Keywords: by Jeffrey Bussgang
  • 07 Aug 2013
  • What Do You Think?

Is There Still a Role for Judgment in Decision-Making?

reasoning, no more human 'interference' replacing hordes of managers. What will one do with those?" Yan Song reminded us that, "As long as there is still mystery and new discovery to be made in life, human judgment will remain... View Details
Keywords: by James Heskett
  • 10 Jan 2012
  • First Look

First Look: January 10

forecasted probability of future funding by funding more innovative ideas. We propose that extremely novel technologies may need 'hot' financial markets to get through the initial period of discovery or diffusion. Download the paper:... View Details
Keywords: Sean Silverthorne
  • 10 Sep 2020
  • Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

try to understand it. When you thoroughly examine the assumptions behind their current use, you will likely make surprising discoveries with a capacity for large changes. When you get to the root cause, you are not only solving this... View Details
Keywords: by Boris Groysberg and Katherine Connolly Baden
  • 03 Dec 2007
  • Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

pharmacy lab who finds young, classically trained musicians; records their work; and distributes the CDs to customers. "He blends the purity of the artist and a sense of discovery with his business," he says. "It speaks to a certain... View Details
Keywords: by Julia Hanna; Publishing; Advertising
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

trade-off between competitive price discovery and convenience. Evidence from eBay fits the theory: auctions are favored by less experienced sellers and for idiosyncratic products, and auction listings sell at a discount but with higher... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2012
  • First Look

First Look: April 24

supplement:http://cb.hbsp.harvard.edu/cb/product/412066-PDF-ENG Customer Discovery and Validation for Entrepreneurs Frank V. Cespedes, Thomas R. Eisenmann, and Steven G. BlankHarvard Business School Note... View Details
Keywords: Carmen Nobel
  • 24 Mar 2009
  • First Look

First Look: March 24, 2009

effects of v4 scarcity, while obtaining price discovery and allocative efficiency benefits of market transactions. Download the paper: http://www.hbs.edu/research/pdf/09-091.pdf Why Do Countries Adopt International Financial Reporting... View Details
Keywords: Martha Lagace
  • 07 Jun 2017
  • Research & Ideas

How an African History Scholar Became a Modern Righter of Wrongs

it’s someone in the History Department trying to make sense of the past, or somebody trying to do customer research on widgets in South Africa.” One of the key components of the FIELD course is contextual intelligence—the ability to apply... View Details
Keywords: by Carmen Nobel
  • 22 Apr 2008
  • First Look

First Look: April 22, 2008

boots. Creating variations of these core products, along with expansion into apparel, had sustained Timberland's business for more than 30 years. Timberland's growth in the past six years was due to increased international sales and new View Details
Keywords: Martha Lagace
  • 08 Sep 2015
  • First Look

September 8, 2015

financial markets to get through the initial period of discovery or diffusion. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49551 September 2015 Harvard Business Review The Organizational Apology: A Step-by-Step Guide... View Details
Keywords: Carmen Nobel
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of a leading U.S.... View Details
Keywords: Martha Lagace
  • 23 Mar 2010
  • First Look

First Look: March 23

Tâmega FernandesHarvard Business School Case 810-084 In 1931, during one of the worst economic crises in U.S. history, Du Pont announced the discovery of an innovative rubber synthetic product-neoprene. Yet at the time of the... View Details
Keywords: Martha Lagace
  • 03 Apr 2007
  • First Look

First Look: April 3, 2007

to their reliable software and responsive customer service. The company had achieved this growth without the help of any outside financing. The five co-founders of eCW, who treated each other like an extended family, invested years of... View Details
Keywords: Martha Lagace
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

rental customers over a period of four months. We predict and find that people are more likely to rent DVDs in one order and return them in the reverse order when should DVDs (e.g., documentaries) are rented before want DVDs (e.g., action... View Details
Keywords: Martha Lagace
  • 25 Sep 2000
  • Research & Ideas

More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry

1960, electronic data processing as well as information storage and retrieval had made a lasting impression in both the private and the public sectors, and discoveries and improvements in areas such as circuit design and solid-state... View Details
Keywords: by Staff; Computer; Consumer Products; Technology

Are you looking for?

→Search All HBS Web