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Publications

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  • All HBS Web  (1,277)
    • News  (228)
    • Research  (897)
    • Events  (4)
    • Multimedia  (1)
  • Faculty Publications  (361)

Show Results For

  • All HBS Web  (1,277)
    • News  (228)
    • Research  (897)
    • Events  (4)
    • Multimedia  (1)
  • Faculty Publications  (361)
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  • 26 Nov 2019
  • News

The Ritual Effect

socks in your drawer sideways, just so, like so many toppled snails, can spark joy; why French children aren’t picky eaters; why brands like Starbucks benefit from encouraging their customers to “Take Comfort in Your Rituals”; why a... View Details
Keywords: rituals
  • 01 Dec 2023
  • News

Case Study: Staking a Claim

Chime. Kate Terry has created a fascinating product offering that takes advantage of changing consumer behavior to reinvent a staid category and, as a result, benefits from economical acquisition costs. But being the first in a category... View Details
Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance
  • 01 Jun 2024
  • News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details
  • 01 Mar 2024
  • News

Unlocking the Power of Community

between customer and brand Fung sees as key to business success in a Web3 world—and more than 4,000 participated in a virtual event during Game 7 of the NBA Eastern Conference finals. Fung herself came to the Web3 space from the fintech... View Details
Keywords: April White
  • 01 Jun 2022
  • News

The Exchange: Same Great Price, Now with Fewer Chips

health preferences and tastes. Some customers may prefer smaller portions. Meanwhile, the prices for certain organic foods and things like wild-caught fish seem to be going up in a very transparent way, and people seem less concerned... View Details
Keywords: Miscellaneous Store Retailers; Retail Trade
  • 12 Nov 2021
  • News

Alumni Business Leaders on Confronting the Climate Change Challenge

We see a strong push from customers and investors to adopt climate-positive policies and products. And we see movement to adopt policies that emphasize human consequences, these in addition to traditional approaches to compliance with... View Details
  • 01 Sep 2023
  • News

The Exchange: Where Ethics Meet Economics

Max Bazerman and Mike Luca (Image by John Ritter) What makes people behave the way they do—and to what degree are design choices influencing that? Associate Professor Mike Luca studies the design of online platforms, while Professor Max Bazerman’s work focuses on... View Details
Keywords: Jen McFarland Flint; Data Processing, Hosting, and Related Services; Information
  • 01 Jun 2023
  • News

Curb Appeal

announcement. But the rats don’t run the city; we do.”—went viral, cementing her reputation as “the rat lady” among her fellow citizens. “I don’t expect everyone to change their behavior overnight,” Tisch concedes. “But it’s something... View Details
Keywords: Alexander Gelfand; photography by Vance Jacobs; Justice, Public Order, and Safety Activities; Government
  • 01 Mar 2024
  • News

Alumni and Faculty Books and Podcasts

becoming irrelevant. It explores seven profound “mind leaps” leaders need to make now to transform at the speed of disruption. With illuminating case studies and hard-earned personal wisdom, Dennis helps you create important strategic and mental shifts to find... View Details
Keywords: Publishing Industries (except Internet); Information
  • 01 Jun 2002
  • News

Up to the Challenge: Demola Gbadegesin - In the Right Direction

institutions the technology to identify customers using fingerprints and smart cards. “In much of the developing world, there is no system of identification,” he explains, “and that makes it virtually impossible to grant credit to... View Details
Keywords: Susan Young; democracy; family; technology; Finance; Architectural, Engineering, and Related Services; Professional Services
  • 01 Feb 2002
  • News

It's academic. (Not!)

dollars in lost sales and customer goodwill. Ton is currently working with a nationwide chain to estimate the magnitude of this problem and identify its drivers. "We have found large and systematic variation in performance in 250 stores... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2011
  • News

Li & Fung's Global Footprint

what to call it until the academics told us it was globalization. It’s like being a supply-chain manager. We were just doing what we thought our customers needed, and people said to me, “This is supply-chain management.” And I said, “Oh,... View Details
Keywords: Roger Thompson; Miscellaneous Manufacturing; Manufacturing; Wholesale Trade
  • 01 Jun 2014
  • News

Alumni and Faculty Books for June 2014

care industry to give customers more choices, freedom, power, and information, and at far lower prices. He recommends disruption of the status quo through new business models, new payment models, and new technologies that give patients... View Details
  • 25 Mar 2019
  • News

Rent The Runway Joins the Unicorn Club

milestone, CEO Jennifer Hyman (MBA 2009), told Forbes that the company “has created a new consumer behavior of dynamic ownership and clothing rental has become an essential utility in our members’ lives.” Hyman goes on to say that RTR is... View Details
Keywords: Clothing and Clothing Accessories Stores; Retail Trade
  • 01 Dec 2003
  • News

Alumni Luminaries Discuss Careers, Values with HBS Students

Internal Revenue Service. Senior advisor, The Carlyle Group. He upgraded technology and information systems and stressed customer service in a dramatic turnaround of the IRS. Daniel L. Vasella, M.D. (PMD 57, 1989), chairman and CEO of... View Details
  • 01 Dec 2014
  • News

Making Big Data Fashionable

get designs to consumers in as little as four weeks—and at an affordable price. In 2012, Moon—who has a background in fashion design, investment banking, corporate strategy, and social commerce startups—launched Trendalytics, a visual analytics platform that mines... View Details
Keywords: Christine Lejeune; fashion; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
  • 01 Feb 1998
  • News

Stephen Covey's Successful Habits

businesses in this country. Without listening, the organization (and its stakeholders) can't properly adapt to customers or the marketplace. How do you motivate business leaders who are not good listeners to become so? Force of... View Details
  • 25 Sep 2009
  • News

Are You Being Served?

surprising than my unexpected win was the fact that all through the process, the state — and its oft-reviled bureaucracy — went out of its way to be fair, courteous, and forgiving. It got me to thinking: Has government been forced to become more View Details
Keywords: Garry Emmons; Business Schools & Computer & Management Training; Educational Services
  • 28 May 2019
  • News

Leading Questions

successful.” The assessment trend is also driven by companies that are eager for what Schlatka calls “people data.” Businesses that have long relied on customer numbers and financial reports to make important decisions have recognized... View Details
Keywords: April White
  • 01 Dec 2022
  • News

Flying High

model. “Our passengers are high-value customers who are focused on having a radically better experience. They have really high expectations that we want to continuously deliver on,” Subramanian says. The high-touch model allows the... View Details
Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation
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