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- 01 Jun 2017
- News
Case Study: Something New
the largest player in this industry is still pretty small,” says Malkina. “The biggest thing to figure out is how we can grow at or below our optimal customer acquisition cost at a much greater scale. We... View Details
Keywords: April White
- 07 Feb 2019
- News
A Course Correction at Chris-Craft
president and CEO—notes that plans include expanding the plant and the payroll as well as the customer base. “There are parts of the market we don’t participate in and we're going to be able to migrate into those. Right now, we compete... View Details
- 01 Oct 2013
- News
Banking on Africa's Future
to the previously 'unbanked' at the bottom of the pyramid. Equity Bank has increased financial inclusion while generating good returns for our investors. In five years, Equity's customer base—its depositors— has increased from about 2... View Details
- 24 Apr 2014
- News
A wild ride from adventure travel to social media marketing
which provides a SaaS platform for marketers to manage their presence on social networks, is a division of Google, and is among the largest acquisitions ever made by the Internet giant. Wildfire now has over 25,000 paying View Details
- 01 Jun 2009
- News
Crisis and Creativity
creates an opening for entrepreneurs who can meet the profitability challenge by reexamining the whole business model — a process that might involve customer acquisition or retention, or pricing innovations.... View Details
Keywords: Bhaskar Chakravorti
- 01 Mar 2006
- News
Faculty Books
its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human-resource management. Managing Product and Service Development by Stefan H. Thomke (Irwin/McGraw-Hill) Professor Thomke... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
northwestern us ClearCare serves the $60-billion private-pay homecare market in the US using a powerful SaaS technology that provides back-office efficiency and front-facing engagement of families and seniors. The sales process is efficient, with View Details
- 15 Jun 2021
- News
Case Study: Inside Story
backing from Bling Capital, DCM, and Precursor Ventures. Saga grew its initial customer base during the pandemic as families searched for ways to stay connected across the distance, Lin says. Through the app, a user can share weekly... View Details
- 01 Sep 2018
- News
Action Plan: Rapids Growth
heck out of it,” recalls Holley, a former consultant and finance executive. “The question was whether it could be profitable. I was pleasantly surprised to find that both were true.” Last summer, Holley wrapped up his acquisition of... View Details
Keywords: Ryan Jones
- 04 Sep 2019
- News
Clicks and Mortar
has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose for physical shopping in... View Details
- 01 Mar 2009
- News
Gazprom Goes Global
pipelines in Ukraine, to Europe. Abdelal’s case examines the history of Gazprom, the recent return of the state to ownership (with 50.002 percent), and Gazprom’s strategy for becoming a global energy company, mainly through acquisition... View Details
- 13 Nov 2020
- News
Insatiably Curious
college, Ma worked as a project manager at Hewlett-Packard (HP), where she first realized she had an interest in business. “I had this insatiable curiosity about HP’s customers and the company’s competition,” she recalls. “I also found... View Details
- 09 Sep 2024
- News
Basket Chase
acquisition entrepreneurship—which involves acquiring a small business and running it as CEO. It’s an incredibly enjoyable listen, filled with vibrant, human conversations about the challenges and opportunities of this path that so many... View Details
- 01 Feb 1999
- News
Entrepreneurs Speak at HBS
and approach to business that stresses employee satisfaction, creativity, irreverence, and fun. In implementing that philosophy, Branson has been named England's best business leader for the last two years by his business peers. Branson noted that he shuns View Details
- 01 Jun 2009
- News
Alumni Books
market-segmentation scheme for reconfiguring your offerings to reduce costs while delivering new value to customers; lessening innovation risks with strategic experiments and alliances with customers; and appealing to increasingly value-conscious View Details
- 17 Oct 2019
- News
Venturing Away from Venture Capital
potential to return their entire fund through acquisition or IPO. In the process, she says, VCs can be “forced to make investment decisions that don’t benefit the company, the entrepreneur, or the entrepreneurial landscape.” For example,... View Details
Keywords: Alexander Gelfand
- 01 Dec 2011
- News
Li & Fung's Global Footprint
what to call it until the academics told us it was globalization. It’s like being a supply-chain manager. We were just doing what we thought our customers needed, and people said to me, “This is supply-chain management.” And I said, “Oh,... View Details
- 01 Oct 1999
- News
Eight Among Many: Kenneth A. Goldman
Through broadband and cutting-edge technologies, the company offers cable customers a "parallel" Internet to the one presently accessed by telephone lines - one that is faster, more convenient, always on, and provides its own content... View Details
Keywords: Marguerite Rigoglioso
- 20 Oct 2016
- News
Smart Moves
purchaser, rather than the generator, of roadway data. The early days required a lot of evangelism, but in the past five years, most governments have begun seeing how much more effective we can be.” Turning government agencies into View Details
- 01 Mar 2015
- News
Case Study: The Speed of Light
2008), offers this case study to HBS alumni: “There are many reasons for us to pursue diversification. Our client pool is made up of relatively small, local solar markets, and installations will eventually slow down; many customers (as... View Details