Show Results For
- All HBS Web
(5,993)
- People (20)
- News (1,617)
- Research (2,212)
- Events (15)
- Multimedia (74)
- Faculty Publications (1,641)
Show Results For
- All HBS Web
(5,993)
- People (20)
- News (1,617)
- Research (2,212)
- Events (15)
- Multimedia (74)
- Faculty Publications (1,641)
- TeachingInterests
Technology and Operations Management - MBA Required Curriculum
This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's... View Details
- Research Summary
Managing Service Operations Course Development
- TeachingInterests
MBA Required Curriculum Marketing
Marketing
The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create... View Details
- Teaching Interest
MBA Elective Curriculum Personal Selling and Sales Force Management
Personal selling is the primary (and sometimes the only) form of marketing activity for many firms, especially in a business-to-business context. The course focuses on the tactical component of managing a salesforce and on the strategic element of linking sales... View Details
- June 1999
- Course Overview Note
Leadership and Organizational Behavior (LEAD), Course Overview (Abridged)
- 13 Nov 2014
- News
How Educators Can Align Careers and Curriculum
- Teaching Interest
MBA Required Curriculum Leadership and Organizational Behavior (LEAD)
This course focuses on how managers become effective leaders by addressing the human side of enterprise.
The first modules examine teams, individuals, and networks in the context of:
- The determinants of group... View Details
- Web
Elective Curriculum - MBA
- June 2002 (Revised April 2003)
- Course Overview Note
Business Marketing: Course Overview Note for Instructors
- September 2002
- Background Note
Business Marketing Course Overview
- Web
Courses by Faculty Unit - Course Catalog
- Teaching Interest
Empirical Technology and Operations Management Course
- Web
Power and Influence - Course Catalog
- Web
Turnarounds and Transformation - Course Catalog
- TeachingInterests
MBA Elective Curriculum Business-to-Business Marketing
Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details
- 2003
- Article
Venture Capital and Private Equity: A Course Overview
- Web
Courses - Institute For Strategy And Competitiveness
- August 1994 (Revised July 1995)
- Background Note
Financial Reporting and Control, Course Overview
- Person Page