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      • April 2025
      • Case

      #FutureFresenius: Implementing a New Strategy to Transform the Company and Advance Patient Care

      By: David J. Collis, Benjamin C. Esty and Haisley Wert
      In February 2024, Fresenius CEO Michael Sen reflected on the company’s transformation journey from his office in Bad Homburg, Germany. With revenues of €22 billion and a mission to advance patient care, Fresenius had built a strong reputation through decades of... View Details
      Keywords: Strategic Planning; Corporate Strategy; Transformation; Finance; Leading Change; Organizational Culture; Organizational Structure; Alignment; Health Industry; Germany; United States
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      Collis, David J., Benjamin C. Esty, and Haisley Wert. "#FutureFresenius: Implementing a New Strategy to Transform the Company and Advance Patient Care." Harvard Business School Case 725-361, April 2025.
      • April 2025
      • Case

      Netflix in 2024

      By: Jan Rivkin and David Allen
      In 2024, Netflix appeared to emerge victorious from the “streaming wars” that it had waged in recent years with the likes of Disney, Warner Bros. Discovery, Apple, and Amazon. What had allowed Netflix not only to succeed in the streaming wars but also to thrive for... View Details
      Keywords: Entertainment; Film Entertainment; Television Entertainment; Digital Platforms; Internet and the Web; Organizational Culture; Strategy; Adaptation; Business Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
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      Rivkin, Jan, and David Allen. "Netflix in 2024." Harvard Business School Case 725-438, April 2025.
      • 2025
      • Working Paper

      Prices and Concentration: A U-shape? Theory and Evidence from Renewables

      By: Michele Fioretti, Junnan He and Jorge Tamayo
      We show that when firms compete via supply functions, transferring high-cost capacity to the largest, most efficient firm—thereby diversifying its production technologies while increasing concentration—can lower prices by prompting the leader to expand output and... View Details
      Keywords: Diversified Production Technologies; Concentration Levels; Market Power; Supply Function Equilibrium; Hydropower; Energy Transition; Renewable Energy; Price; Competition; Supply and Industry; Energy Industry; Colombia
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      Fioretti, Michele, Junnan He, and Jorge Tamayo. "Prices and Concentration: A U-shape? Theory and Evidence from Renewables." Harvard Business School Working Paper, No. 25-049, April 2025.
      • April 2025
      • Case

      Setting a CEO Agenda: Ole Rosgaard at Greif

      By: Krishna Palepu and Kerry Herman
      Since taking over as CEO of industrial packaging giant Greif, Ole Rosgaard has focused on growing the company and improving the perception of its value by the capital markets. He and his senior leadership team have made inroads to this end, including adjusting the... View Details
      Keywords: Leadership; Valuation; Governing and Advisory Boards; Growth and Development Strategy; Organizational Culture; North America; Europe
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      Palepu, Krishna, and Kerry Herman. "Setting a CEO Agenda: Ole Rosgaard at Greif." Harvard Business School Case 125-099, April 2025.
      • April 2025 (Revised April 2025)
      • Case

      JPMorganChase: Leadership in the Age of GenAI

      By: Iavor I. Bojinov, Karim R. Lakhani and David Lane
      Keywords: Banks and Banking; Governance Controls; Information Technology; AI and Machine Learning; Analytics and Data Science; Cybersecurity; Digital Platforms; Digital Transformation; Information Management; Information Infrastructure; Technology Adoption; Job Cuts and Outsourcing; Knowledge Management; Knowledge Sharing; Leading Change; Growth and Development Strategy; Marketing; Product Development; Performance Improvement; Customization and Personalization; Financial Services Industry; United States
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      Bojinov, Iavor I., Karim R. Lakhani, and David Lane. "JPMorganChase: Leadership in the Age of GenAI." Harvard Business School Case 325-066, April 2025. (Revised April 2025.)
      • April 2025
      • Supplement

      ZEISS: Commercializing Science

      By: Maria P. Roche and Richie Zitomer
      Spreadsheet Supplement for HBS Case No. 725-359. View Details
      Keywords: Business Model; Business Organization; Decisions; Business Strategy; Competition; Business History; Collaborative Innovation and Invention; Independent Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Knowledge Sharing; Industry Growth; Monopoly; Organizational Culture; Supply Chain Management; Partners and Partnerships; Risk and Uncertainty; Adaptation; Commercialization; Resource Allocation; Corporate Strategy; Semiconductor Industry; Technology Industry; Germany; Europe
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      Roche, Maria P., and Richie Zitomer. "ZEISS: Commercializing Science." Harvard Business School Spreadsheet Supplement 725-856, April 2025.
      • April 2025
      • Article

      Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile

      By: Shunyuan Zhang, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar and Xupin Zhang
      Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While past research has explored how smiling affects business outcomes in offline or in-store contexts, relatively less is known about how smiling... View Details
      Keywords: Sharing Economy; Airbnb; Image Feature Extraction; Machine Learning; Facial Expressions; Prejudice and Bias; Nonverbal Communication; E-commerce; Consumer Behavior; Perception
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      Zhang, Shunyuan, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar, and Xupin Zhang. "Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile." Journal of Consumer Research 51, no. 6 (April 2025): 1073–1097.
      • 2025
      • Working Paper

      The Invention of Corporate Governance

      By: Yueran Ma and Andrei Shleifer
      The analysis of corporate governance begins with a central feature of modern capitalism—the separation of ownership and control in large corporations—first empirically documented by Berle and Means (1932). Such separation entails several agency problems reflecting... View Details
      Keywords: Corporate Governance; Law; Business and Shareholder Relations
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      Ma, Yueran, and Andrei Shleifer. "The Invention of Corporate Governance." NBER Working Paper Series, No. 33710, April 2025.
      • March 2025
      • Case

      Boom, Bust, or Bullseye? Navigating the Short-Term Rental Market

      By: John Macomber, Juan Pablo Heusser Killing, Siddhant Pardeshi and Sally Su
      Short-term rentals listed via apps like AirBnB and VRBO are increaslingly interesting investments for small scale real estate investors. However, they have substantial operating costs, vacancy risk, and regulatory exposure compared to traditional long term leases... View Details
      Keywords: Housing; Real Estate Industry
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      Macomber, John, Juan Pablo Heusser Killing, Siddhant Pardeshi, and Sally Su. "Boom, Bust, or Bullseye? Navigating the Short-Term Rental Market." Harvard Business School Case 225-013, March 2025.
      • March 2025
      • Case

      Mobvoi’s Path Through Market Challenges and Business Reinvention

      By: Paul A. Gompers and Shu Lin
      Founded in 2012, Mobvoi evolved through multiple transformations—from AI-driven voice technology to smart wearables and later AI-generated content. Backed by major investors, the company navigated shifts in strategy while facing two failed IPO attempts. As market... View Details
      Keywords: Business Startups; Entrepreneurship; AI and Machine Learning; Technology Industry; China
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      Gompers, Paul A., and Shu Lin. "Mobvoi’s Path Through Market Challenges and Business Reinvention." Harvard Business School Case 825-158, March 2025.
      • March 27, 2025
      • Article

      How One Company Used AI to Broaden Its Customer Base

      By: Sunil Gupta and Frank V. Cespedes
      The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details
      Keywords: AI and Machine Learning; Sales; Business Strategy; Market Entry and Exit
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      Gupta, Sunil, and Frank V. Cespedes. "How One Company Used AI to Broaden Its Customer Base." Harvard Business Review (website) (March 27, 2025).
      • March 2025
      • Case

      Calyx Global: Rating Carbon Credits

      By: Michael W. Toffel and Adam Chen
      This case describes how rating agencies and other organizations are seeking to improve the quality of carbon credits sold in the voluntary carbon market to organizations seeking to use them to supplement their internal decarbonization efforts to meet their net zero... View Details
      Keywords: Service Design; Certification; Auditing; Auditor Reputation; Carbon Credits; Carbon; Rating Agency Disagreement; Ratings; Climate Change; Business Model; Environmental Sustainability; Corporate Social Responsibility and Impact; Conflict of Interests; Reputation; Business Strategy
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      Toffel, Michael W., and Adam Chen. "Calyx Global: Rating Carbon Credits." Harvard Business School Case 625-102, March 2025.
      • 2025
      • Working Paper

      Private Equity and Workers: Modeling and Measuring Monopsony, Reallocation, and Trust

      By: Kyle Herkenhoff, Josh Lerner, Gordon M. Phillips, Francisca Rebelo and Benjamin Sampson
      We measure the real effects of private equity buyouts on worker outcomes by building a new database that links transactions to matched employer-employee data in the United States. To guide our empirical analysis, we derive testable implications from three theories in... View Details
      Keywords: Monopsony; Market Power; Productivity; Private Equity; Employment; Wages; Employees
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      Herkenhoff, Kyle, Josh Lerner, Gordon M. Phillips, Francisca Rebelo, and Benjamin Sampson. "Private Equity and Workers: Modeling and Measuring Monopsony, Reallocation, and Trust." Harvard Business School Working Paper, No. 25-046, March 2025.
      • March 2025 (Revised April 2025)
      • Case

      Perplexity: Redefining Search

      By: Suraj Srinivasan, Michelle Hu, Sriraghav Srinivasan and Radhika Kak
      By early 2025, Perplexity had rapidly evolved from a modest startup into a popular "answer engine" valued at $9 billion. The company had boldly positioned itself as the disruptor to Google aiming to redefine search for the AI age. Through novel AI... View Details
      Keywords: AI and Machine Learning; Venture Capital; Innovation Leadership; Technological Innovation; Internet and the Web; Business Startups; Competitive Strategy; Technology Industry; United States
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      Srinivasan, Suraj, Michelle Hu, Sriraghav Srinivasan, and Radhika Kak. "Perplexity: Redefining Search." Harvard Business School Case 125-093, March 2025. (Revised April 2025.)
      • March 2025
      • Teaching Note

      Seattle's Climate Pledge Arena: Ticket to a Greener Future

      By: Rosabeth Moss Kanter and Jacob A. Small
      Teaching Note for HBS Case No. 325-110. CEO Tim Leiweke reviewed the process by which his newly formed Oak View Group had managed a major rebuild of a landmark arena in Seattle which attracted a National Hockey League franchise and major entertainers concerned about... View Details
      Keywords: Climate Change; Environmental Sustainability; Leadership; Bids and Bidding; Standards; Corporate Social Responsibility and Impact; Green Buildings; Construction; Partners and Partnerships; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Seattle
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      Kanter, Rosabeth Moss, and Jacob A. Small. "Seattle's Climate Pledge Arena: Ticket to a Greener Future." Harvard Business School Teaching Note 325-114, March 2025.
      • March 2025
      • Case

      Taylor Guitars: Making Employee Ownership Work The Taylor Way

      By: Dennis Campbell, Petros Kusmu and Stacy Straaberg
      In 2013, guitar manufacturer Taylor Guitars’ co-founders Bob Taylor and Kurt Listug were considering several exit options including selling to a competitor or to a private equity firm. The co-founders decided, instead, to embark on a seven-year process to transfer 100%... View Details
      Keywords: Business Exit or Shutdown; Communication Strategy; Strategy; Announcements; Decisions; Music Entertainment; Values and Beliefs; Borrowing and Debt; Geographic Location; Global Range; Governance; Employee Stock Ownership Plan; Management Style; Organizational Culture; Organizational Structure; Private Ownership; Business Strategy; Management Succession; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; California; San Diego; Mexico; Netherlands
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      Campbell, Dennis, Petros Kusmu, and Stacy Straaberg. "Taylor Guitars: Making Employee Ownership Work The Taylor Way." Harvard Business School Case 125-054, March 2025.
      • March 2025
      • Case

      Skylight: Hit Product or Scalable Company?

      By: Rembrand Koning, Christina Wallace and Jeff Huizinga
      Skylight's leadership faces a critical decision: should they abandon the struggling Calendar product to focus on their successful Frame business, or double down on potential growth... View Details
      Keywords: Entrepreneurship; Culture; Software; Hardware
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      Koning, Rembrand, Christina Wallace, and Jeff Huizinga. "Skylight: Hit Product or Scalable Company?" Harvard Business School Case 825-143, March 2025.
      • March 2025
      • Case

      Stagwell: AI and the Future of Marketing

      By: Suraj Srinivasan and Radhika Kak
      In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details
      Keywords: Marketing; Advertising; Retention; Innovation Strategy; Advertising Industry; Technology Industry
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      Srinivasan, Suraj, and Radhika Kak. "Stagwell: AI and the Future of Marketing." Harvard Business School Case 125-089, March 2025.
      • March 2025
      • Teaching Plan

      Wasabi Technologies (A) and (B)

      By: N. Louis Shipley and Stacy Straaberg
      Teaching Plan for HBS Case Nos. 823-021 and 825-035. Set in 2019, the “Wasabi Technologies (A)” case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts. Founder and CEO David Friend is ready to scale the... View Details
      Keywords: Sales; Product Development; Growth and Development Strategy; Business Divisions; Business Strategy; Marketing Strategy; Distribution Channels; Information Technology Industry; United States; Massachusetts; Boston
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      Shipley, N. Louis, and Stacy Straaberg. "Wasabi Technologies (A) and (B)." Harvard Business School Teaching Plan 825-127, March 2025.
      • March 2025
      • Case

      YouTube: Bidding for NFL Sunday Ticket

      By: Anita Elberse and Crystal Yao
      In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.’s video- sharing platform, received the news that Sundar Pichai, the chief executive officer of Alphabet and its subsidiary... View Details
      Keywords: General Management; Entertainment; Media; Sports; Marketing; Management; Business Strategy; Bids and Bidding; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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      Elberse, Anita, and Crystal Yao. "YouTube: Bidding for NFL Sunday Ticket." Harvard Business School Case 525-045, March 2025.
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