Crisis Marketing - Publications - Faculty & Research

04 May 2020
News

Investors Rewarded These Signs of Resilience in the Stock Market Crash

09 Dec 2010
News

Driving the Market for Big-Rig Engines

Keywords: Machinery Manufacturing; Manufacturing

12 May 2020
News

ESG Investing Shines in Market Turmoil, With Help From Big Tech

01 Mar 2014
News

The Solution to the Global Food Crisis Just Might Come from Nigeria

agricultural powerhouses, they built that global capacity off of a large internal market," says Masha. "That's how Brazil did it, that's how Thailand did it, that's how the US did it. They were all able to leverage their large internal View Details

Keywords: Francis Storrs; John H. Davis; Michael Halse; Crop Production; Agriculture; Administration of Economic Programs; Government; Food Manufacturing; Manufacturing

02 Aug 2018
News

Can Marketing Help Halt the Heroin Epidemic?

destroying individuals and families. In recent years, as the opioid crisis swept the country, the organization shifted to a broader focus, re-branded as the Georgia Prevention Project. Now Langford wants to stem the spread of opioids with... View Details

01 Dec 2010
News

Money and Markets Dominate New Course Offerings

the Financial Crisis is for those who plan to work in the financial services industry, since it is dominated by a variety of intermediaries that channel savings and investments. Globalization and Emerging View Details

Keywords: curriculum

26 Nov 2019
News

Predicting Financial Market Bubbles and Crises in Real-time

Source: Greenwood Source: Greenwood Professor Robin Greenwood notes that faculty members across Harvard have long been exploring the behavioral perspective on financial market bubbles and financial crises. Five years ago, a group formed... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance

14 Aug 2020
News

Don’t Cut Your Marketing Budget in a Recession

01 Mar 2024
News

In Harmony

Kim at Seoul’s government-built Hoehyeon “Citizens’ Apartments.” Opened in 1970, it stands as a reminder of a Korea from a very different era. Like so many South Koreans of a certain age, Michael ByungJu Kim (MBA 1990) lives in a country where the past lingers,... View Details

Keywords: Julia Hanna; photographs by Jun Michael Park; private equity; fiction; financial crisis; leadership; Korea

01 Jun 2024
News

Crash Pad

each floor—“and lots of little cubicles on the inside. Turning those into units with light is not at all easy to do.” Still, post-pandemic trends are reshaping commercial real estate markets in ways that favor repurposing at least some... View Details

Keywords: Amy Crawford; illustrations by Kathleen Fu; building coversion; housing crisis; innovation; real estate; Real Estate