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  • June 2025
  • Article

Ideation with Generative AI—In Consumer Research and Beyond

By: Julian De Freitas, G. Nave and Stefano Puntoni
The use of large language models (LLMs) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing... View Details
Keywords: Large Language Model; AI and Machine Learning; Creativity; Innovation Strategy
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  • July 2016
  • Article

Kicking Off Social Entrepreneurship: How A Sustainability Orientation Influences Crowdfunding Success

By: Goran Calic and Elaine Mosakowski
Research generally suggests that, relative to commercial entrepreneurs, social entrepreneurs stand at a disadvantage at acquiring resources through traditional financial institutions. Yet interest in social entrepreneurship appears to be at an all-time high. The... View Details
Keywords: Crowdfunding; Entrepreneurial Finance; Social Entrepreneurship; Capital; Environmental Sustainability
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  • 03 Dec 2020
  • Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

reopen or what our ability to rehire will be at that time. We chose a course of action where we could be upfront and transparent with impacted employees, offer severance, and open the door for employees to seek other immediate work.” Like... View Details
Keywords: by Boris Groysberg and Sarah Abbott
  • November 2024
  • Case

AlphaGo (A): Birth of a New Intelligence

By: Shikhar Ghosh and Shweta Bagai
This case, the first of a three-part series, traces DeepMind's evolution from its 2010 founding through its acquisition by Google in 2014. Often referred to as the "Apollo project" of artificial intelligence, DeepMind used games as a testing ground to develop AI... View Details
Keywords: AI and Machine Learning; Technology Adoption; Games, Gaming, and Gambling; Technological Innovation; Creativity; Technology Industry; South Korea; China; United States
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  • Article

Scaling Up Analogical Innovation with Crowds and AI

By: Aniket Kittur, Lisa Yu, Tom Hope, Joel Chan, Hila Lifshitz - Assaf, Karni Gilon, Felicia Ng, Robert Kraut and Dafna Shachaf
Analogy—the ability to find and apply deep structural patterns across domains—has been fundamental to human innovation in science and technology. Today there is a growing opportunity to accelerate innovation by moving analogy out of a single person’s mind and... View Details
Keywords: Innovation; Artificial Intelligence; Crowdsourcing; Analogy; Innovation and Invention; Technology; Science
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  • 17 Sep 2007
  • Research & Ideas

Broadband: Remaking the Advertising Industry

online ad budget is spent on search advertising, which is more effective than banner advertising at driving traffic. The ability to place your ad on the screen exactly where someone is searching for information is profound. And with... View Details
Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing
  • Article

How Direct-to-Consumer Brands Can Continue to Grow

By: V. Kasturi Rangan, Daniel Corsten, Matt Higgins and Leonard A. Schlesinger
Direct-to-consumer (DTC) brands such as Allbirds, Casper, Peloton, and Warby Parker have creatively found a weakness in the marketing citadel of incumbent brands. By using data gleaned from daily interactions with customers, these brands have been able to adapt how... View Details
Keywords: Direct-to-consumer; Customer Journey; Business Model; Customer Relationship Management; Growth and Development Strategy
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  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

2019 New York: PublicAffairs Creative Construction: The DNA of Sustained Innovation By: Pisano, Gary P. Abstract— Creative Construction tackles the myth that larger enterprises are inherently incapable of... View Details
Keywords: Dina Gerdeman
  • 10 Sep 2007
  • Research & Ideas

High Note: Managing the Medici String Quartet

Robertson, of the acclaimed ensemble Medici String Quartet. It seemed a perfect opportunity to explore the process of creative collaboration, a central theme not just in music but in knowledge-intensive businesses. The result is... View Details
Keywords: by Martha Lagace; Music
  • 2014
  • Working Paper

Entrepreneurship as Experimentation

By: William R. Kerr, Ramana Nanda and Matthew Rhodes-Kropf
Entrepreneurship research is on the rise but many questions about its fundamental nature still exist. We argue that entrepreneurship is about experimentation: the probabilities of success are low, extremely skewed and unknowable until an investment is made. At a macro... View Details
Keywords: Experiments; Innovation; Entrepreneurship; Innovation and Invention
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  • Article

Entrepreneurship as Experimentation

By: William R. Kerr, Ramana Nanda and Matthew Rhodes-Kropf
Entrepreneurship research is on the rise, but many questions about its fundamental nature still exist. We argue that entrepreneurship is about experimentation: the probabilities of success are low, extremely skewed, and unknowable until an investment is made. At a... View Details
Keywords: Entrepreneurship; Innovation and Invention
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  • 05 Jun 2018
  • First Look

New Research and Ideas, June 5, 2018

across countries. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52239 2018 The Nature of Human Creativity Creativity and the Labor of Love By: Amabile, Teresa M. Abstract—This book... View Details
Keywords: Dina Gerdeman
  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

concerns to the company’s management, including in regard to corporate culture and the ethical behavior of Zantech’s competition, is provided. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52849 In Pursuit of Everyday View Details
Keywords: Sean Silverthorne
  • 16 Nov 2011
  • Working Paper Summaries

Private Equity and Employment

Keywords: by Steven J. Davis, John C. Haltiwanger, Ron S. Jarmin, Josh Lerner & Javier Miranda
  • 18 Mar 2001
  • Research & Ideas

The Essentials for Enlightened Experimentation

advance knowledge significantly. Don't forget the basics of experimentation. Well-designed tests have clear objectives (what do you anticipate learning?) and hypotheses (what do you expect to happen?). Also, mistakes often occur when you don't control variables that... View Details
Keywords: by Stefan Thomke
  • May 11, 2020
  • Article

Steer Your Family Businesses Through an Unplanned Transition

By: Josh Baron and Nick Di Loreto
In a perfect world, family businesses will transition leadership from one generation to the next along a predictable and well-planned process — whether that’s determined within the business, the ownership group, or the family itself — passing the baton after years of... View Details
Keywords: Transition; Planning; Family Business; Management Succession
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  • 03 Apr 2007
  • First Look

First Look: April 3, 2007

and the Medici String Quartet Harvard Business School Case 607-083 Describes the approach to creative collaboration and leadership adopted by Paul Robertson as leader of one of the most highly regarded string quartets in recent history.... View Details
Keywords: Martha Lagace
  • 02 Oct 2008
  • What Do You Think?

Workout vs. Bailout: Should Government Take Advantage of the Buffett Effect?

realm of ideology. Some respondents doubted the Government's ability to achieve the Buffett result, if not the "Buffett Effect" of the column's title. Several argued that the Government, by necessity, has different goals and constraints.... View Details
Keywords: by Jim Heskett
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

non IT-intensive industries after 1995, reversing the previous trend. The combination of increased turbulence and concentration, especially among IT-intensive industries, is consistent with recent theories of hypercompetition as well as Schumpeterian View Details
Keywords: Martha Lagace
  • 14 May 2009
  • Sharpening Your Skills

Sharpening Your Skills: Managing Teams

be developed into team players? How do teams learn? How Does A Team Leader Win The Confidence Of The Group? How Team Leaders Show Support—or Not What does a team leader do so that employees know they are being supported? A Q&A with HBS professor and View Details
Keywords: Re: Multiple Faculty

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