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  • All HBS Web  (1,934)
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  • All HBS Web  (1,934)
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    • News  (712)
    • Research  (722)
    • Events  (2)
    • Multimedia  (12)
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  • 19 Jun 2019
  • News

Connecting Patients and Providers

London, Chicago, New York, Boston, Cologne, and Frankfurt in search of a fuller diagnosis and cutting-edge medical advice. The extraordinary effort gave his 59-year-old mother another 10 months with her family. And it inspired Jarzabek to View Details
Keywords: April White
  • Program

Creating Brand Value

that easily connect them to others who share their tastes. To take full advantage of these trends, brand managers must be able to strengthen their brand through stories that spark conversations—capturing attention, generating engagement,... View Details
  • 26 Aug 2016
  • News

Connecting with the Past

Poland. The index, now the largest online database of Jewish vital records, can help genealogists quickly trace family ancestry back many generations, often to the 1700s. The site has been particularly invaluable in connecting people with... View Details
Keywords: Jill Radsken
  • Web

Connect with Alumni - Recruiting

Hire Talent Connect with Alumni Hire Talent Connect with Alumni Over 86,000 alumni, each with their unique skills and career journey, make up the robust and diverse HBS alumni community. Engage with alumni... View Details
  • 12 Feb 2015
  • Video

Connecting Communities to Improve Post-Disaster Recovery

  • Web

Leadership Connect | Baker Library

Leadership Connect Background and contact information on leaders in business, government, nonprofits, and news media in the United States. Read More Connect with alumni, find internships and clerkships, and... View Details
  • 15 Nov 2010
  • Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

Aligning Strategy and Sales, to give us a glimpse into how it's done. Working Knowledge: Why is it so important for companies to create a stronger connection between their strategic priorities and their... View Details
Keywords: by Sean Silverthorne; Retail
  • 05 May 2008
  • Research & Ideas

Connecting with Consumers Using Deep Metaphors

language of thought and expression. It is a language that marketers must learn to speak if they are to understand and connect meaningfully with their customers. Q: How did you become fascinated by deep metaphors? A: We noticed in study... View Details
Keywords: by Martha Lagace; Consumer Products
  • 01 Sep 2018
  • News

New Ways to Stay Connected

their homes or at local restaurants around the world, MBA students working in the region during the summer between their first and second years have the opportunity to meet with alumni, forging connections around their shared HBS... View Details
  • 12 May 2016
  • News

Drawing Connections Between Business and Art

one is encouraging their work.” Based on his background, he knew that business could provide the solution. “I thought I should create an art market rather than complaining about the lack of one.” (Published May 2016) View Details
  • 28 Mar 2016
  • News

Drawing Connections Between Business and Art

year, but no one is encouraging their work.” Having been a trader and investment adviser, and the head of a major auction house, he knew that business could provide the solution. “I thought I should create an art market rather than... View Details
Keywords: Constantine von Hoffman
  • 16 Sep 2024
  • Blog Post

Creating a Candidate-Centered Recruiting Process

unintentional, nevertheless create boundaries to employment. We asked four HBS alumni with diverse abilities to share their perspective on recruiting, both as candidates and as hiring managers, recruiters, and interviewers. The advice... View Details
Keywords: All Industries
  • 15 Sep 2022
  • Research & Ideas

Looking For a Job? Some LinkedIn Connections Matter More Than Others

strength impacted the likelihood of finding a job at a connection's employer. They then examined a larger experiment from 2019 on 16 million members, creating 2 billion new connections and observing 70... View Details
Keywords: by Michael Blanding
  • 28 Sep 2021
  • News

Alumni Connections Drive Career Opportunities for Students

continued to engage with HBS students and drive career opportunities for them—as evidenced in the connection made between Eric Westphal (MBA 2021) and Diego Dzodan (MBA 1999). From Brazil to Harvard A native of Brazil, Westphal moved at... View Details
Keywords: Becca Carnahan
  • 20 Jun 2005
  • Research & Ideas

Creating a Positive Professional Image

professional image, your best guess of how you think your key constituents perceive you. Q: How do stereotypes affect perceived professional image? A: In the increasingly diverse, twenty-first century workplace, people face a number of complex challenges to View Details
Keywords: by Mallory Stark
  • 24 Jul 2000
  • Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

panelists at a Global Alumni Conference session addressing the topic "Global Brands: Connecting with Consumers across Boundaries," chaired by HBS associate professor Nancy F. Koehn, a business historian and author of the... View Details
Keywords: by James E. Aisner
  • July 2015
  • Teaching Note

CJ E&M: Creating a K-Culture in the U.S.

By: Elie Ofek and Michael Norris
This teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to... View Details
Keywords: Global Marketing Strategy; Event Marketing; Marketing Plan; Marketing Culture; Marketing Strategy; Entertainment; Global Strategy; Culture
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Ofek, Elie, and Michael Norris. "CJ E&M: Creating a K-Culture in the U.S." Harvard Business School Teaching Note 516-022, July 2015.
  • 04 May 2021
  • Book

Best Buy: How Human Connection Saved a Failing Retailer

“But, do you think that was standard operating procedure? No! What happened that day is that the two blue shirts found it in their hearts to do this, and felt they had the latitude to do it.” Stopping Best Buy’s freefall Creating such a... View Details
Keywords: by Michael Blanding; Retail
  • 29 Aug 2005
  • Research & Ideas

How Organizations Create Social Value

A recent study on the factors that contribute to successful high-performance social enterprises finds a connection between enterprises that link economic value with social value. This was the focus of a study presented at the colloquium,... View Details
Keywords: by Manda Salls
  • 25 May 2023
  • Blog Post

Interview Strategies to Connect with a Wider Range of Candidates

Are your organization’s interview processes inclusive and equitable? Or, are there more opportunities to counter bias in your interviews and welcome candidates with a variety of backgrounds and experiences? The following recommendations for View Details
Keywords: All Industries
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