Publications

Teaching Interest

Applied Business Analytics

Course Overview:

Business Analytics has become a core function in many firms today and is driving innovation in the form of new business and operating models. Data-driven decision-making requires understanding of statistics, computer... View Details

August 2018 (Revised August 2018)
Case

The De Beers Group: Launching Lightbox Jewelry for Lab-Grown Diamonds

By: Benjamin C. Esty

In May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company’s motivations: was it a “huge gamble”... View Details

December 2014 (Revised February 2016)
Case

Group Functions at the Maersk Group

By: David Collis and Matthew Shaffer

In 2014, seven years after he was appointed CEO of the Danish shipping and oil conglomerate A.P. Møller Maersk (the Maersk Group), Nils Andersen was reexamining the size and role of corporate headquarters in the company he had reshaped as a "premium conglomerate."... View Details

Keywords: Maersk; Business Units; Conglomerates; Decentralization; Core Business; Value Added; Synergy; Headquarters; Shipping; Petroleum; Oil And Gas; Drilling; Corporate Strategy; Business Conglomerates; Business Divisions; Transportation Industry; Shipping Industry; Denmark

Article

How Local Context Shapes Digital Business Abroad

By: William R. Kerr

This article identifies how digital businesses need to be adapted to the local environment in which they are being applied. Core ideas include the development of strong barriers to entry, the types of network effects encountered, and the localization of business... View Details

Keywords: Business Model; Information Technology; Geographic Location; Market Entry and Exit; Adaptation; Entrepreneurship; Network Effects

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15 Jan 2007
Research & Ideas

The Business of Free Software

How much of your product do you share? Does your business model extract value from a core product or a portfolio of complementary products?" Most academic research has focused on individual... View Details

Keywords: by Julia Hanna; Computer

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white papers from companies in his... View Details

Keywords: by Carmen Nobel; Education

November 1997 (Revised July 1999)
Case

Guidant: Cardiac Rhythm Management Business (A)

By: Steven C. Wheelwright and Mikelle Eastley

Examines the choices Guidant must make in research and development spending and new product development. More specifically, CEO Jay Graf considers the payoffs and tradeoffs of using product development skills that he learned in CPI's core business when applied to a... View Details

Keywords: Marketing Strategy; Product Marketing; Product Development; Business or Company Management; Management Skills; Research and Development; Business Strategy; Communication; Product Design; Market Design; Organizational Design; Medical Devices and Supplies Industry

25 Sep 2006
Research & Ideas

How Software Platforms Revolutionize Business

transformed nearly every major industry for the past quarter century." Think of software platforms as ring leaders of ecosystems in which a few or many companies can participate to reach users. These core products, like Windows, for... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

March 2008
Case

Novartis AG: Science-Based Business

By: H. Kent Bowen and Courtney Purrington

Novartis is a science-based drug company, which has important implications for its business strategy. It is one of the largest pharmaceutical companies in the world with over $38B in sales in 2007. Pharmaceuticals account for slightly over $24B of that total. In 2007,... View Details

Keywords: Innovation and Invention; Resource Allocation; Product Development; Partners and Partnerships; Research and Development; Science-Based Business; Pharmaceutical Industry

07 Jul 2003
Research & Ideas

4+2 = Sustained Business Success

essential, but companies that can master mergers and acquisitions can also be winners. Enter new businesses that leverage existing customer relationships and complement core strengths. When partnering, move... View Details

Keywords: by Nitin Nohria, William Joyce & Bruce Roberson

May 2009
Case

Montgomery County Business Roundtable for Education

By: Allen S. Grossman and Geoff Eckman Marietta

Montgomery County Business Roundtable for Education (MCBRE) was a business-public education partnership with Montgomery County Public Schools (MCPS) that promoted cross-sector knowledge sharing and academic excellence. Its suite of core student programs, such as “720,”... View Details

Keywords: Business Ventures; Knowledge Sharing; Leadership; Partners and Partnerships; Education; Business and Community Relations; Education Industry; United States

September 2011
Article

A Global Leader's Guide to Managing Business Conduct

By: Lynn S. Paine, Rohit Deshpandé and Joshua D. Margolis

An extensive global survey by three Harvard Business School professors finds that employees agree on core standards of corporate behavior. But meeting those standards will require new approaches to managing business conduct. The compliance and ethics programs of most... View Details

Keywords: Leadership; Management; Ethics; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Standards; Corporate Accountability; Corporate Governance

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February 2011
Module Note

Business Cycles and the New Challenges of Globalization

By: Diego A. Comin

Business Cycles and the New Challenges of Globalization is one of the core modules in Business Government and the International Economy (BGIE), a course for the required curriculum of the Harvard Business School. BGIE teaches the economic, political and historical... View Details

Keywords: Fluctuation; Business Cycles; Trade; Business Education; Curriculum and Courses; Capital; Cash Flow; Globalization; Problems and Challenges; China

Teaching Interest

Creating Value in Business and Government

By: W. Carl Kester

This full-credit course is open only to students in the HBS-HKS Joint Degree Program, and is a required course for all joint degree students in the fall semester of their third year. Its purpose is to integrate on the one hand, the perspectives and analytic tools... View Details

Winter 2013
Article

How to Identify the Best Customers for Your Business

By: Frank V. Cespedes, James P. Dougherty and Ben S. Skinner III

How can businesses achieve profitable growth so that their costs don’t grow faster than sales? This article focuses on scaling a venture’s sales process and provides a methodology for identifying core customers and some implications for governance criteria and... View Details

Keywords: Customer Relationship Management; Growth Management; Sales

2018
Book

Driving Digital Strategy: A Guide to Reimagining Your Business

By: Sunil Gupta

Disruption and transformation get a lot of hype and for good reason. Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. Typical approaches used by legacy players such as using technology to improve efficiency,... View Details

Keywords: Marketing; Information Technology; Transformation; Strategy; Competitive Advantage; Value Creation; Customer Focus and Relationships; Organizational Structure; Digital Strategy

Teaching Interest

MBA Elective Curriculum Business Marketing and Sales

Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details

06 May 2019
Research & Ideas

Consumers Blame Business for Global Health Problems. Can Business Become the Solution?

Every public health crisis—whether it’s the availability of highly addictive opioids or junk food marketing to children—prompts consumers to question how far companies will go for profit. It’s not an unwarranted concern. After all, cigarette makers once used... View Details

Keywords: by Danielle Kost; Health

June 2, 2020
Article

How to 'Re-engineer' Your Business for Safety

By: Hubert Joly

Process reengineering was a massive trend in the 1990s. By focusing on improving either cost, quality, or service, a company could gain benefits in all three categories. Today, the principles that underpin process reengineering can be applied anew, with safety as a... View Details

Keywords: Re-engineering; COVID; Safety; Performance Improvement; Organizational Change and Adaptation