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  • All HBS Web  (24)
    • Research  (16)
    • Events  (1)
  • Faculty Publications  (5)

Show Results For

  • All HBS Web  (24)
    • Research  (16)
    • Events  (1)
  • Faculty Publications  (5)
← Page 2 of 24 Results
  • 06 Apr 2016
  • Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

patent provides strong protection. For writers, a complete screenplay would better ensure copyright protection because the plot, dialogue, and characters are much better defined. In addition, “the threat of selling the idea to the buyer’s... View Details
Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking
  • Web

Brand Name Management - The Art of American Advertising

chorus of claim-making comparisons, before-and-after scenarios, exaggerations, and even warnings about patent infringement to customers contemplating the purchase of a competitor’s product. 49 Advertisers used common visual themes to... View Details
  • 20 Aug 2001
  • Research & Ideas

Making an Ally of Uncle Sam

rapper Dr. Dre and the heavy metal band Metallica sued Napster for copyright infringement late in 1999. But is was unclear how intellectual-property law applied to such an innovation, so Napster's opponents... View Details
Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar
  • 02 Feb 2015
  • Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

copyright infringement and forced the startup out of business. Similarly, taxi companies are now actively lobbying local governments to curtail Uber. “The whole issue of cutting the cord is a huge risk for... View Details
Keywords: by Michael Blanding
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