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- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
patent provides strong protection. For writers, a complete screenplay would better ensure copyright protection because the plot, dialogue, and characters are much better defined. In addition, “the threat of selling the idea to the buyer’s... View Details
- Web
Brand Name Management - The Art of American Advertising
chorus of claim-making comparisons, before-and-after scenarios, exaggerations, and even warnings about patent infringement to customers contemplating the purchase of a competitor’s product. 49 Advertisers used common visual themes to... View Details
- 20 Aug 2001
- Research & Ideas
Making an Ally of Uncle Sam
rapper Dr. Dre and the heavy metal band Metallica sued Napster for copyright infringement late in 1999. But is was unclear how intellectual-property law applied to such an innovation, so Napster's opponents... View Details
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
copyright infringement and forced the startup out of business. Similarly, taxi companies are now actively lobbying local governments to curtail Uber. “The whole issue of cutting the cord is a huge risk for... View Details
Keywords: by Michael Blanding