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- All HBS Web (230)
- Faculty Publications (21)
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- 10 Aug 2010
- First Look
First Look: August 10
more than twice as likely to be untrustworthy as uncertified sites. This difference remains statistically and economically significant when restricted to "complex" commercial sites. Meanwhile, search engines create an implied... View Details
Keywords: Martha Lagace
- 01 Oct 2007
- Research & Ideas
Encouraging Dissent in Decision-Making
Everest, several climbers, including two of the world's most experienced professionals, died in part because junior team members didn't speak up when their expert leaders ignored their own core operating principles surrounding safety. In 2003, NASA View Details
Keywords: by Garry Emmons
- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
off. While he acknowledges that ignoring data seems “pretty provocative,” McDonald quotes Netflix’s chief content officer Ted Sarandos: “Data tells you what happened in the past, not the future.” 4. Crowd sequence to accelerate innovation... View Details
Keywords: by Lane Lambert
- 30 Aug 2011
- First Look
First Look: August 30
tracks the origins of sweetriot from Sarah's formative early career experiences, to the company's launch and beyond as Sarah prepares future products, establishes production channels, and seeks future funding. Sarah was not content to... View Details
Keywords: Sean Silverthorne
- 23 Jul 2012
- Research & Ideas
The Power of Conversational Leadership
teams can share success stories from the field via public video blogs, which journalists and customers may consider more authentic and more useful than slick marketing material. Furthermore, besides meeting with sales teams, customers might have a chance to meet with... View Details
Keywords: by Carmen Nobel
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
engineers were capable of calibrating the recommendation algorithm to do this. Decisions were based on the knowledge that “outrage equals attention” and that “clickbait” (misleading headlines for content of... View Details
- 08 Sep 2015
- Research & Ideas
Knowledge Transfer: You Can't Learn Surgery By Watching
prepare content that will suit everyone and cover every situation, the authors necessarily strip out the nuance of how things really work in a corporate context. “What we often get in a knowledge management system is the least common... View Details
- 18 Dec 2019
- Book
6 Skills That Wise Companies Harness for World-Changing Innovation
always to improve mobility, and he did so through his company’s engine innovations. After coming up with the company’s trademarked CVCC engine, Honda declared that his company had pulled ahead of the top three car companies, “but his... View Details
Keywords: by Kristen Senz
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
first transparent packaging film, was invented in 1908 by the Swiss engineer Jacques Brandenberger. He dubbed it “cellophane” as a combination of the words “cellulose” (of which it was made) and “diaphane” (an archaic form of the word... View Details
- 08 Feb 2010
- HBS Case
Looking Behind Google’s Stand in China
Google, the "do no evil" company, gained entry into the Chinese search engine market last decade by agreeing to ban search results on topics deemed sensitive by the Chinese government. To Google's way of thinking, it could do... View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
manufacturing and engineering firm, before pursuing a full-time career in academia.) That all takes time, of course, but Toffel argues that it’s time well spent. “Given the substantial time we already invest in any research project, a few... View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
platform (and the complements)? The general principle of “Get the engine running and build up some momentum” in order to launch applies to all platforms. What is unique about how complementors engage with innovation platforms is that... View Details
Keywords: by Martha Lagace
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
search engine optimization, the established and mostly accepted practice of optimizing website content for better search rankings. For decades, organizations have sought to improve their positioning in web... View Details
- 05 Sep 2007
- First Look
First Look: September 5, 2007
latter to price lower and thereby increase total consumer traffic. Download the paper: http://www.hbs.edu/research/pdf/08-010.pdf Exclusivity and Control Authors:Andrei Hagiu and Robin S. Lee Abstract We analyze platform competition for View Details
Keywords: Martha Lagace
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
us look at profiles of others, without actually letting these people know that their content was viewed." With a better understanding of why we love social media platforms so much, Piskorski wanted to learn how companies that sell... View Details
Keywords: by Carmen Nobel
- 15 Nov 2011
- First Look
First Look: November 15
duopoly rather than to remain a monopolist. Bias in Search Results?: Diagnosis and Response Author:Benjamin Edelman Publication:The Indian Journal of Law and Technology 7 (2011) Abstract I explore allegations of search engine bias,... View Details
Keywords: Sean Silverthorne
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
changes in the marketplace. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54504 April 19, 2018 Harvard Business Review 4 Ways to Improve Your Content Marketing By: Cespedes, Frank V., and Russ Heddleston Abstract—In... View Details
Keywords: Dina Gerdeman
- 01 Feb 2011
- First Look
First Look: Feb. 1
venture-funded startups in the networking/data communications industry sectors reveals that those startups that participate in an open standards community, such as the Internet Engineering Task Force (IETF), have a greater likelihood of... View Details
- 07 Mar 2017
- First Look
First Look at New Research, March 7
Harvard School of Engineering and Applied Sciences as it 1) grapples with rapid undergraduate enrollment growth and its smaller scale relative to other top engineering schools and 2) prepares to move... View Details
Keywords: Sean Silverthorne
- 07 Jun 2011
- First Look
First Look: June 7
respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the... View Details
Keywords: Sean Silverthorne