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  • Research Summary

Informing Brand Marketing Practice

Susan M. Fournier is involved with several projects relating more generally to brand managment issues. These include boardroom-level projects (with Professors Thomas Madden and Franke Fehle of the University of South Carolina, and sponsored by Interbrand) on the... View Details
  • April 1999
  • Case

Steve Perlman and WebTV (B)

By: James K. Sebenius and Ron Fortgang
The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured... View Details
Keywords: Entrepreneurship; Business Startups; Agreements and Arrangements; Negotiation Process; Value Creation; Alliances; Technological Innovation; Business Exit or Shutdown; Television Entertainment; Media and Broadcasting Industry
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  • 08 Mar 2016
  • First Look

March 8, 2016

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50690 2016 Handbook of Media Economics User-Generated Content and Social Media By: Luca, Michael Abstract—This paper documents what economists have learned about... View Details
Keywords: Sean Silverthorne
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

congressmen serve on SEC oversight committees. The findings suggest that voters’ interests are reflected in SEC enforcement. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54514 July 2018 Journal of Marketing Video View Details
Keywords: Dina Gerdeman
  • TeachingInterests

Creating the Modern Financial System

By: David A. Moss

Creating the Modern Financial System offers a vital perspective on finance and the financial system by exploring the historical development of key financial instruments and institutions worldwide. The premise of the course is that students will gain a richer and... View Details

  • 26 Apr 2023
  • In Practice

Is AI Coming for Your Job?

as ChatGPT) were not meant to reveal the truth or to display correct knowledge (though we have seen attempts to use them for this purpose). Instead, they were built to generate content (in this example, text) that displays the words that... View Details
Keywords: by Kristen Senz; Technology
  • 09 Jan 2024
  • In Practice

Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

complex issues. This efficiency in content creation not only accelerates innovation but also opens up new avenues for strategic problem-solving. So, what role should humans play? Generative AI’s strength is... View Details
Keywords: by Rachel Layne; Information Technology

    Felix Oberholzer-Gee

    Felix Oberholzer-Gee is the Andreas Andresen Professor of Business Administration at Harvard Business School. An award-winning instructor, his academic work and consulting are focused on competitive strategy and the effects of digital technology on corporate... View Details

    Keywords: media; professional services; manufacturing; advertising
    • 14 Dec 2010
    • First Look

    First Look: Dec. 14

    knowledge and value creation are distributed across many actors. We propose a theory of IP modularity based on value maximization net of transaction and agency costs. We then use case examples to extend the theory into practical settings... View Details
    Keywords: Sean Silverthorne
    • Web

    Podcast - Business & Environment

    developing nearshore infrastructure that reduces wave energy and enhances climate resilience. Alex shares how her personal experience with Hurricane Sandy in her hometown of Rockaway Beach led to the creation of the Wave Breaker—an... View Details
    • 17 Apr 2012
    • First Look

    First Look: April 17

    positive theory of integrity that has no normative content and argue that there are large gains from putting integrity into finance-into both the theory and practice of finance. We define integrity as being whole and complete and... View Details
    Keywords: Carmen Nobel
    • 10 Mar 2009
    • First Look

    First Look: March 10, 2009

    create value. We extend this theory to address value appropriation. A product or process design that is modular with respect to intellectual property (IP) allows firms to better capture value in situations where knowledge and value View Details
    Keywords: Martha Lagace
    • 07 Aug 2007
    • First Look

    First Look: August 7, 2007

    Broadcasting Corporation (BBC), was preparing to meet with his senior managers to discuss BBC WW's global strategy options. BBC WW exploited and exported BBC-branded content around the globe through all formats, including magazines,... View Details
    Keywords: Martha Lagace
    • 07 Jun 2011
    • First Look

    First Look: June 7

    respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the guesswork out of View Details
    Keywords: Sean Silverthorne
    • 21 Feb 2012
    • First Look

    First Look: Feb. 21

    creation of altogether new product markets and even industries. We illustrate our model with examples from the field of consumer sporting goods. The significance of user entrepreneurship and the implications of our model for theories of... View Details
    Keywords: Sean Silverthorne
    • Web

    Research Services - Faculty & Research

    Research Services 11ms Harvard Business School (HBS) provides unparalleled faculty support to facilitate the creation of enduring knowledge that shapes both business practice and pedagogy. HBS is distinct in that it funds almost all its... View Details
    • 16 Nov 2010
    • First Look

    First Look: November 16, 2010

    more likely to invest in skill, but caste affinity to the politician's party base also helps secure important positions. Global Shinjidai no Kachi Souzou (Value Creation during a Global Era) Author:Hirotaka Takeuchi Publication:In Keiei... View Details
    Keywords: Sean Silverthorne
    • 15 Nov 2022
    • Op-Ed

    Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

    like Instagram where content is crafted to project an idealized, aspirational self, TikTok’s creations go out to an audience of people you don’t know. Many popular YouTubers have production teams, offices,... View Details
    Keywords: by John Deighton and Leora Kornfeld
    • Web

    HBS - The year in Review

    teaching methodology, but also for the creation of Harvard Business Publishing’s flagship publication, Harvard Business Review (HBR). For the past century, HBR has been required reading in executive suites around the world and a... View Details
    • Web

    Academics - Health Care

    the Harvard community. Elective Courses Elective health care-focused courses will vary from year to year. Upcoming HBS course offerings include: Innovating in Health Care: Field Course Problems with health care quality, access, and costs bedevil all countries. This... View Details