Consumer Technology - Publications - Faculty & Research

12 Oct 2021
News

AI Can Bring More Equity To The Workplace And Consumer Markets By Implementing These Conditions

01 Jun 1999
News

Q & A: Pat Russo - Focused on the Future at Lucent Technologies

available, I think you'll see the rapid emergence of applications and converged services. The benefits to consumers are considerable. What is driving the communications technology convergence? I think the... View Details

01 Dec 2014
News

Creating the Shopping Experience of the Future

Ivy Ross uses the word “magic” more than once as she describes the changes that Google Glass could bring to the shopping experience. The woman in charge of Glass’s consumer launch is brainstorming potential uses for the $1,500 wearable... View Details

Keywords: Christine Lejeune; fashion; technology

01 Sep 2020
News

Action Plan: Finding Fluency

trying to be disciplined about a marketing calendar with 16-week lead times,” Dunaway recalls. Plans for April Fool’s Day and Olympics-related campaigns went out the window. “We had to ask: What are the needs that consumers have right now... View Details

Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services