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- All HBS Web (421)
- Faculty Publications (57)
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- 01 Jun 2020
- News
Lesson Plans
consuming stories, whether it be Netflix or a video game. So you associate sitting down and looking at a screen with entertainment. That said, it can be a slippery slope; we want to make sure we’re not making “edutainment.” But humans... View Details
Keywords: Jen Mele
- 01 Jun 2008
- News
Faculty Books
The Oxford Handbook of Business History edited by Geoffrey Jones and Jonathan Zeitlin (Oxford University Press) This handbook surveys research in business history, a broad area of study generating empirical data that have sometimes... View Details
- 01 Jun 2024
- News
Decoding the Promise and Perils of Generative AI
and without fluoride—and found that the results were “strikingly similar” to those produced by recent traditional consumer surveys. Although the research is preliminary, the authors say LLMs could be an affordable alternative for... View Details
Keywords: April White
- 01 Feb 2000
- News
No Place Like Home
increasingly scarce. How serious is the problem? It's a tale of two Americas, the best of times and worst of times if you're a consumer in the current U.S. housing market. On the plus side, thanks to the 1990s' economic boom, some... View Details
Keywords: Garry Emmons
- 01 Jun 2017
- News
The Exchange: Venture Forth
and its place in the business ecosystem has changed significantly in the intervening decades. Two recent working papers explore those changes—Gompers’s survey of decision-making at hundreds of VC firms and Professor Ramana Nanda’s study... View Details
Keywords: April White
- 01 Jun 2022
- News
June 2022 Alumni and Faculty Books
CMO tasked with returning a key consumer brand to relevance. Fin Tales is also the rare book about leading business turnarounds not from the top, where most leaders control all the levers of change, but from the middle, where thoughtful... View Details
- 01 Sep 2017
- News
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
audiences find someone. In my survey of 1,500 respondents aged 13 to 18, the top five celebrities were YouTube stars. The challenge for older generations will be to move beyond the idea that taking selfies, for example, is silly and... View Details
- 01 Jun 2009
- News
IXP 2009
and post-IXP surveys indicate that students are more than satisfied with the program. “Getting global exposure was a top priority for my time in B-School,” wrote one participant. “HBS’s investment in these programs is a truly outstanding... View Details
- 01 Sep 2014
- News
All For One
community, people can align themselves around a shared sense of purpose,” says Hill. Such was the case with Luca de Meo, who became head of marketing for Volkswagen (VW) in 2010. When he surveyed the landscape internationally, de Meo... View Details
- 28 May 2019
- News
INK: Maker’s Manual
Since cofounding the online product discovery platform The Grommet in 2008, Jules Pieri (MBA 1986) has enjoyed a front-row seat to the launch of 3,000 consumer products—including household names like Fitbit, SodaStream, and S’well. From... View Details
Keywords: Jen McFarland Flint
- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
illuminating graphics to guide readers in conceiving, designing, building, testing, and scaling up the ideal business for them. The Career Playbook: Essential Advice for Today’s Aspiring Young Professional by James M. Citrin (MBA 1986) (Crown Business) This book is... View Details
- 11 Jan 2019
- News
Case Study: Beating Bias
school years and more recently at Nickelodeon’s strategy department, Patel realized he (like many others) had been consuming media that only confirmed his own political bias and, in so doing, had failed to get the full picture of the... View Details
Keywords: Jen McFarland Flint
- 01 Sep 2016
- News
The Big Business of Little Loans
peer-to-peer (P2P) organizations—are redefining the market: In the United States, 22 percent of businesses with revenues between $100,000 and $1 million turn to online lenders for loans, and 30 percent of even smaller businesses go online for loans, according to a 2015... View Details
Keywords: Nancy Miller
- 01 Jun 2006
- News
A Capital Asset
people. When Cohen visited Nairobi to survey the damage, she found the embassy site a “tangled, chaotic mess,” with stairs that ended in midair and entire floors blown open to the elements. SaysCohen, “The bombings were horrific. The... View Details
- 01 Jun 2022
- News
Blissful Thinking
professional French-horn player, Brooks came to the subject of happiness by way of art. His early research focused on why people produce and consume art and beauty as well as the motives behind human generosity. He discovered that... View Details
Keywords: Dan Morrell; illustration by Dan Winters
- 28 May 2019
- News
Case Study: Building the Base
misjudged the results of the presidential election. A media junkie as far back as his middle school years and more recently at Nickelodeon’s strategy department, Patel realized he (like many others) had been consuming media that only... View Details
- 01 Jun 2011
- News
America the Unequal
surveyed approved of some inequality, but their ideal was far more equal than the current level. Why then, given the consensus on this more equal America, are Americans not clamoring for wealth redistribution? First, the expansion of... View Details
- 01 Jun 2015
- News
Ask the Expert: The Kids Are All Right
the most interesting findings from our survey is that, unlike any generation before them, millennials are comparing consumer experience across categories. They’re not comparing brands in retail, for example,... View Details
- 01 Dec 2003
- News
Books
“but they are impeded in this effort by working to a model that does not adequately recognize their central limitation — time and knowledge.” Much of the book’s content is drawn from the authors’ extensive experience working with and serving on boards and on their... View Details
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution By Joel Bines (MBA 1999) McGraw-Hill Armed with computers, tablets, smartphones, and... View Details