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December 2016 (Revised March 2017)
Case

Beingmate

By: David E. Bell, Juan Ma and Natalie Kindred

Founded in 2002, Hangzhou, China–based Beingmate was a major producer of infant formula and related products in the high-demand Chinese market. After an infamous 2008 food safety episode in China, in which toxic infant formula sickened thousands of babies and led to... View Details

Keywords: Marketing Strategy; Competitive Strategy; Partners and Partnerships; Food and Beverage Industry; China

June 17, 2016
Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details

May 24, 2016
Article

Build a Culture of Health

By: John A. Quelch

Every company, large and small, has an impact on health. It does so in four ways: first, through the healthfulness and safety of the products and services it sells; second, through its attention to employee health and well-being in its work practices and benefits;... View Details

May 16, 2016
Article

Food Safety Economics: The Cost of a Sick Customer

By: Dina Gerdeman and John A. Quelch

Chipotle Mexican Grill’s ongoing struggle to win customers back months after a contaminated food crisis highlights the challenges companies face with keeping food safe.

Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss... View Details

February 2016 (Revised May 2016)
Case

Consumer Health

By: John A. Quelch and Emily C. Boudreau

Keywords: Consumer Goods; Corporate Strategy; Safety; Health; Management; Strategy; North America; Europe; Asia

November 2013 (Revised June 2014)
Case

E-Cigarettes: Marketing Versus Public Health

By: John A. Quelch and Margaret L. Rodriguez

Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance... View Details

Keywords: Public Health; Tobacco; Smoking; Cigarettes; Electronic Cigarettes; Cancer; Lung; Lorillard; Philip Morris; Safety; Technological Innovation; Conflict of Interests; Market Entry and Exit; Marketing; Health; Advertising; Consumer Products Industry; Consumer Products Industry

June 2013
Article

What Is Privacy Worth?

By: Alessandro Acquisti, Leslie K. John and George Loewenstein

Understanding the value that individuals assign to the protection of their personal data is of great importance for business, law, and public policy. We use a field experiment informed by behavioral economics and decision research to investigate individual privacy... View Details

Keywords: Safety; Rights; Valuation; Ethics; Identity

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September 2012 (Revised May 2015)
Case

Philips-Visicu

By: Regina E. Herzlinger, Natalie Kindred and Sara M. McKinley

Would the advent of global payment models and ACOs create sufficient demand for a telemedicine offering covering the care continuum, from hospitals to the home? This was the decision facing Royal Philips Electronics (Philips), the Netherlands-based producer of... View Details

December 2007 (Revised February 2017)
Case

Vegpro Group: Growing in Harmony

By: David E. Bell, Brian Milder and Mary Shelman

Vegpro, a horticulture company, is Kenya's largest exporter of fresh vegetables and flowers to top supermarkets in the U.K. and Europe. In 2007, Vegpro's business is threatened by growing consumer concern about the environmental impact of food production and transport,... View Details

Keywords: Customer Satisfaction; Developing Countries and Economies; Ethics; Food; Growth and Development Strategy; Operations; Environmental Sustainability; Agriculture and Agribusiness Industry; Kenya; Europe; United Kingdom

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November 2006 (Revised March 2007)
Case

Goodyear and the Threat of Government Tire Grading

By: Felix Oberholzer-Gee, Dennis A. Yao and Elizabeth Raabe

In the spring of 1977, Goodyear CEO Charles J. Pilliod Jr. was looking at an internal report on government and legal events relevant to the tire industry. Two items caught his attention. First, he noticed that an industry suit to block the government's proposed system... View Details

Keywords: Competitive Advantage; Lawsuits and Litigation; Auto Industry; Rubber Industry; United States

October 2004
Case

DNA Traceability at Maple Leaf Foods

By: Ray A. Goldberg, Joan McRobbie and Matthew L. Reisman

Maple Leaf Foods is concerned about the bovine spongiform encephalopathy (Mad Cow Disease) issue in Canada and the reputation of Canadian meat products in the domestic and global markets. DNA can now trace products from sow and piglets to consumer pork products.... View Details

Keywords: Food; Globalization; Nutrition; Performance Efficiency; Performance Improvement; Safety; Technology Adoption; Food and Beverage Industry; Canada

March 2001 (Revised April 2002)
Case

Ginzel et al v. Kolcraft Enterprises et al (A)

By: Michael A. Wheeler

Examines the wrongful death lawsuit brought by the family of an infant who died after a portable crib collapsed. The manufacturer, Kolcraft, licensed the Playskool brand name from the co-defendant, Hasbro Industries. Raises difficult questions about what the two... View Details

Keywords: Safety; Product; Negotiation; Corporate Social Responsibility and Impact; Lawsuits and Litigation; Legal Liability; Brands and Branding; Consumer Products Industry; United States

November 1999 (Revised December 1999)
Case

Safe Food Act, The: A Consumer Group's Perspective

By: Ray A. Goldberg, Carin-Isabel Knoop and Hal Hogan

The Center for Science in the Public Interest is taking a position on creating a new safety leadership vehicle in the U.S. government. How should it plead its cause? What are the position merits and faults? View Details

Keywords: Food; System; Consumer Behavior; Government and Politics; Safety; Leadership; United States

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August 1999 (Revised January 2002)
Case

Brita Products Company, The

By: John A. Deighton

Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details

Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States

January 1995 (Revised November 1996)
Case

Avalon Information Services, Inc.

By: Lynn S. Paine and Wilda White

The Privacy Review Committee of Avalon Information Services must decide how to deal with concerns voiced by its retail supermarket customers about the privacy of consumer data collected through Avalon's point-of-sale data collection program. One customer is proposing... View Details

Keywords: Mission and Purpose; Safety; Demand and Consumers; Rights; Analytics and Data Science; Information Technology; Ethics; Information Industry

December 1993 (Revised November 2009)
Case

Manville Corporation Fiber Glass Group (A)

By: Lynn S. Paine and Sarah Gant

Manville Corp.'s senior managers must decide how to respond to a new scientific study suggesting that fiberglass, the source of 75% of the company's profits, may be another asbestos and must act under conditions of great uncertainty. In particular, when should a... View Details

Keywords: Communication Strategy; Decision Choices and Conditions; Ethics; Health Disorders; Risk Management; Marketing Communications; Product; Corporate Social Responsibility and Impact; Safety; Consumer Products Industry; Consumer Products Industry

November 1991
Case

Monsanto's March into Biotechnology (B)

By: Dorothy A. Leonard

Monsanto has yet to receive FDA approval for BST, a growth hormone for cows. Anti-BST groups have successfully lobbied Wisconsin and Minnesota, major milk producing states, to ban milk from BST-injected cows; the FDA has charged Monsanto with improperly promoting BST... View Details

Keywords: Animal-Based Agribusiness; Safety; Food; Governing Rules, Regulations, and Reforms; Law Enforcement; Conflict and Resolution; Research and Development; Technology; Agriculture and Agribusiness Industry; Biotechnology Industry; Minnesota; Wisconsin

January 1991
Supplement

Suzuki Samurai, Supplement

By: John A. Quelch

A condensed version of Suzuki Samurai: The Rollover Crisis. Suzuki management must plan a response to a Consumers Union demand for a recall of the Samurai on grounds of its unacceptable propensity to roll over. View Details

Keywords: Safety; Crisis Management; Auto Industry

Research Summary

New Technologies and the Future of Food and Nutrition

By: Ray A. Goldberg

Ray A. Goldberg has been investigating the impact of new technologies on, and the functioning of, the global agribusiness system in the twenty-first century. He is currently developing a seminar to bring scientists, business leaders, academics, and consumer... View Details

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