Show Results For
- All HBS Web
(2,099)
- People (3)
- News (356)
- Research (1,311)
- Events (13)
- Multimedia (4)
- Faculty Publications (460)
Show Results For
- All HBS Web
(2,099)
- People (3)
- News (356)
- Research (1,311)
- Events (13)
- Multimedia (4)
- Faculty Publications (460)
- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
- 2015
- Chapter
Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior
- Research Summary
Research
Professor Karmarkar's research in consumer behavior develops theory-driven frameworks “from the brain up”. In particular, using a combination of consumer psychology, behavioral economics, and insights from neuroscience, she investigates the factors that consciously... View Details
- Research Summary
Efficient Consumer Response (ECR)
- December 2020
- Article
Consumer Reactance to Promotional Favors
- September 20, 2004
- Comment
How Consumers Value Global Brands
- October 2021
- Case
Sparking Growth at Consumer Reports
- October 1995 (Revised October 1996)
- Case
Disney Consumer Products in Lebanon
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
- 1981
- Article
A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy
- Research Summary
Research overview
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
- 28 Oct 2009
- Lessons from the Classroom
HBS Begins Teaching Consumer Finance
- 2011
- Article
The Consumer Psychology of Mail-in Rebates
- 2015
- Book
The Cambridge Handbook of Consumer Psychology
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Research Summary
Current Research
Doing business in China in the early 21st century
Chinese companies and consumer markets
Chinese Universities: Leaders of the 21st Century?
The enduring role of State-Owned Enterprises in China
Business, political, and cultural... View Details
- 16 Apr 2018
- Research & Ideas
Can Consumers Be Saved From Their Misguided Decisions?
- September 2015 (Revised February 2020)
- Case