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- 01 Jun 2009
- News
Faculty Research Online
fundamental ways. In his blog on marketing issues, Professor John Quelch discusses why marketers must start planning today to reach consumers after the recession. See http://hbswk.hbs.edu/item/6139.html. Professional Networks in China and... View Details
- 01 Dec 2007
- News
Faculty Research Online
http://hbswk.hbs.edu/item/5652.html. How Brand China Can Succeed A series of recent setbacks, including the Mattel toy recalls, threatens China’s new and improving image, says Professor John Quelch. There is just not enough preexisting brand equity among the world’s... View Details
- 01 Dec 2017
- News
Research Brief: Better Brainstorming
Sharique Hasan in a recent working paper. Their field research shows that the highest quality ideas are generated by people open to new experiences engaging with extroverted peers. In 2014, the researchers... View Details
Keywords: Jennifer Myers
- 01 Dec 2005
- News
Faculty Research Online
study of smart practices by social and business organizations in Iberoamerica, based on research by Professor James Austin, senior researcher Ezequiel Reficco, and Universidad de los Andes professor Roberto... View Details
- 01 Dec 2010
- News
Faculty Research Online
recent Mindful Leadership conference taught with a Buddhist meditation master. See http://hbswk.hbs.edu/item/6482.html. The Consumer Appeal of Underdog Branding Research by Assistant Professor Anat Keinan... View Details
- 01 Jun 2010
- News
Faculty Research Online
Sharpening Your Skills: Successful Negotiation Can you outnegotiate Wal-Mart? Can women overcome gender stereotypes to win equitable pay? A compendium of recent research from HBS looks at important factors to consider before sitting down... View Details
- 01 Dec 2017
- News
The Changing Nature of Research
Professor Raffaella Sadun Professor Raffaella Sadun The commitment to advancing thought leadership has been integral to HBS’s identity since the School’s founding more than a century ago. Over the past decade, HBS faculty members have been employing an ever-widening... View Details
- 17 Dec 2015
- News
Conducting Research That Influences Practice
is a fourth-year student in Marketing, one of eight doctoral programs offered by HBS. In addition to her research on consumer empowerment, she is pursuing coursework that includes the required Business... View Details
- 01 Sep 2014
- News
Alumni and Faculty Books for September 2014
growth. Four of the five papers in this year’s volume highlight the increasing role of the Internet and digitization in our understanding of the changing nature of innovation and entrepreneurship and the impact of innovation policy. View Details
- 24 Apr 2014
- News
Creating a mathematical method to understand consumer behavior in a digital world
Sunil Gupta, Edward W. Carter Professor of Business Administration, focuses on understanding customers and how they make decisions in a digital world. Gupta has tackled one of the most vexing questions in studies of consumer behavior:... View Details
- 31 Jan 2014
- News
Research Shows Which TV Ads Are Likely to Make Multitaskers Buy
- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
Shane Greenstein (photo by Russ Campbell) Shane Greenstein (photo by Russ Campbell) Understanding how people spend their time online is essential for any organization hoping to capture and keep consumer eyeballs—yet what we know about... View Details
- 01 Apr 2002
- News
Urban Evolution - HBS Research on the Inner City
full glory of their wealthier pasts. The point is that they are becoming places where people want to live, shop, run businesses, and go to school." At HBS, a number of faculty are engaged in research and teaching projects that treat these... View Details
- 01 Sep 2014
- News
All For One
“collective genius” to describe the kind of leadership she saw at Pixar and assembled her own collective to research it. The team included her then–research associate Emily Truelove and Pixar executive Brandeau, who contributed his own... View Details
- 01 Jun 2008
- News
A Binary Formula
much about how to manage research or value it, especially when it has long time horizons. For science-based companies, more collaboration and openness, both within and outside the organization, are probably required of them than they’re... View Details
- 01 Apr 1996
- News
Stasis and Turmoil: HBS Research for the Real World
The second in a series of occasional reports on current research from some of the many faculty members whose classroom presentations to alumni have been a cornerstone of recent HBS reunions, this month we report on Professor Howard H.... View Details
- 01 Dec 2000
- News
Latin America's Decade
immutability remains. From Mexico in the north to Brazil and Argentina in the south, Latin America and its five hundred million people still provide astonishing contrasts in geography, culture, and lifestyle. According to HBS alumni and professors who work and conduct... View Details
- 05 May 2022
- News