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  • All HBS Web  (579)
    • People  (1)
    • News  (79)
    • Research  (435)
    • Events  (3)
  • Faculty Publications  (130)

Show Results For

  • All HBS Web  (579)
    • People  (1)
    • News  (79)
    • Research  (435)
    • Events  (3)
  • Faculty Publications  (130)
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  • 19 Aug 2017
  • News

Getting Off the Well-worn Farm Track

As CEO of Landcorps, New Zealand’s largest farming company, Steven Carden (MBA 2003) is a careful observer of food trends. "My job, given that we have got a million acres of land, and that it takes a long time to shift from one land use to another, is very much... View Details
Keywords: Food Manufacturing; Manufacturing; Agriculture
  • 01 Jun 2018
  • News

Digging Deep

irritation, Pieper could empathize: Having logged thousands of miles sailing in the Pacific Ocean, she knew that gear is important—that it should be portable, perform well under stress, and preferably look good. It was an aha moment that... View Details
Keywords: Julia Hanna
  • 01 Mar 2009
  • News

Faculty Books

institutions. These institutions represent powerful constraints on the ability of the government to fund reforms, of firms to write contracts, and of citizens to enforce their basic rights. Borrowing to Live: Consumer and Mortgage Credit... View Details
Keywords: Telecommunications; Information; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Mar 2010
  • News

Faculty Research Online

consumers prefer single songs over music “bundles.” The result? It is time for the industry to rethink its products and prices, writes Associate Professor Anita Elberse. See... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Jun 2009
  • News

Faculty Research Online

fundamental ways. In his blog on marketing issues, Professor John Quelch discusses why marketers must start planning today to reach consumers after the recession. See http://hbswk.hbs.edu/item/6139.html. Professional Networks in China and... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2014
  • News

Faculty Q&A: The New Brand Manager: You

consumers upfront to avoid making bad decisions that incite criticism. I prefer a more collaborative, co-creative approach with consumers—understanding how they are likely to respond to key branding changes... View Details
Keywords: April White
  • 22 Feb 2022
  • News

Picture This

from wall art to puzzles to pillows. And its acquisition, last August, of Spoonflower—an artist marketplace for custom-designed fabric, wallpaper, and other home-decor items—puts Shutterfly in a prime position to leverage consumer View Details
Keywords: Julia Hanna; leadership; manufacturing; acquisitions; Miscellaneous Manufacturing; Manufacturing
  • 01 Dec 2004
  • News

Getting Personal

HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development work focusing on innovative consumer-marketing strategies, she is... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Sep 2014
  • News

Feedback

position to compete online in the early stages of Netflix, but preferred to focus on improving traditional services rather than look into new distribution channels and to follow consumer preferences. —Ayuna... View Details
  • 15 Nov 2016
  • News

Classroom Lessons Put Into Practice Abroad

and implement our idea for a kids’ menu,” says Jiang. “But we discovered that the consumer preferences and concepts of a bakery were completely different in Brazil. It challenged us to understand the... View Details
Keywords: Food Services and Drinking Places; Hospitality
  • 01 Apr 1998
  • News

Sparking Internet Commerce

businesses and organizations to provide users with a highly personalized selection of goods, services, and information." Employing passwords and aliases to ensure anonymity, individual users supply personal preference and choice... View Details
Keywords: Garry Emmons
  • 10 Mar 2021
  • News

Action Plan: Brewing Awareness

speaking, people were more defensive and pessimistic, with a strong focus on income stability,” he says.“Now there’s a greater sense of the rewards that come from doing something interesting that you enjoy.” How to: Introduce consumers to... View Details
Keywords: Julia Hanna; beer; India; leadership; COVID-19; manufacturing; marketing; Beverage and Tobacco Product Manufacturing; Manufacturing
  • 01 Dec 2010
  • News

The Father of Modern Advertising

“creative,” and suddenly agencies could bill much more for their newly developed writing and marketing services. Brands that Lasker’s agency helped make or reinvent included Goodyear, Kleenex, Palmolive, and Pepso-dent. His skill wasn’t limited to View Details
Keywords: Sean Silverthorne; Advertising, Public Relations, and Related Services; Professional Services
  • 06 Jul 2015
  • News

Lights! Camera... Market!

an increased awareness of and preference for the brand immediately following the release and premiere of the film at both the 2013 Toronto International Film Festival and 2014 Tribeca Film Festival. “We believe this was the first time a... View Details
Keywords: Margie Kelley; Food Manufacturing; Manufacturing; Motion Picture and Sound Recording Industries; Information
  • 01 Mar 2003
  • News

Books

researching consumer preferences for colors and styling may be losing sales because the overall atmosphere in their showrooms makes people feel uneasy. Zaltman analyzes numerous examples of View Details
Keywords: Deborah Blagg; Publishing Industries (except Internet); Information
  • 01 Sep 2014
  • News

Alumni and Faculty Books for September 2014

who might prefer guaranteed tax-free retirement income not subject to Wall Street market fluctuations. The Tanner Extraction by Frank X. Biasi (PMD 41, 1981) F.X. Biasi Falling in Love Backwards: An Unlikely Tale of Happily Ever After by... View Details
Keywords: faculty research; Alumni Research
  • 01 Feb 2000
  • News

New Releases

with quality. Reinhardt reminds managers that social concerns about the environment will not go away and that the underlying conditions that made the environment relevant to business in the first place are intensifying. Down to Earth provides guidance to business... View Details
  • 01 Sep 2004
  • News

A Market-Based Prescription

they price their products depend on consumer demand, value, and traditional market forces. Our present system suppresses these forces and innovation. Doctors can only provide services that fit static billing and payment codes. These codes... View Details
Keywords: Deborah E. Blagg; Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance
  • 01 Jun 2017
  • News

Case Study: Something New

transparency to the pricing and cut out the middleman. So I say yes absolutely you can and should have some off-the-rack options (still tailored to fit). This may even be preferred for the woman who is time-strapped or low on creativity... View Details
Keywords: April White
  • 01 Feb 2000
  • News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

will soon move from HTML programming language to XML. Ballmer stated that this shift would alter the current Internet balance of power in which consumers are in a reactive position as they relate to company (or "publisher's") Web sites.... View Details
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