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  • All HBS Web  (576)
    • People  (1)
    • News  (79)
    • Research  (435)
    • Events  (3)
  • Faculty Publications  (127)

Show Results For

  • All HBS Web  (576)
    • People  (1)
    • News  (79)
    • Research  (435)
    • Events  (3)
  • Faculty Publications  (127)
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  • 01 Mar 2010
  • News

Faculty Research Online

consumers prefer single songs over music “bundles.” The result? It is time for the industry to rethink its products and prices, writes Associate Professor Anita Elberse. See... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Jun 2009
  • News

Faculty Research Online

fundamental ways. In his blog on marketing issues, Professor John Quelch discusses why marketers must start planning today to reach consumers after the recession. See http://hbswk.hbs.edu/item/6139.html. Professional Networks in China and... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 06 Jul 2015
  • News

Lights! Camera... Market!

an increased awareness of and preference for the brand immediately following the release and premiere of the film at both the 2013 Toronto International Film Festival and 2014 Tribeca Film Festival. “We believe this was the first time a... View Details
Keywords: Margie Kelley; Food Manufacturing; Manufacturing; Motion Picture and Sound Recording Industries; Information
  • 01 Sep 2014
  • News

Feedback

position to compete online in the early stages of Netflix, but preferred to focus on improving traditional services rather than look into new distribution channels and to follow consumer preferences. —Ayuna... View Details
  • 15 Nov 2016
  • News

Classroom Lessons Put Into Practice Abroad

and implement our idea for a kids’ menu,” says Jiang. “But we discovered that the consumer preferences and concepts of a bakery were completely different in Brazil. It challenged us to understand the... View Details
Keywords: Food Services and Drinking Places; Hospitality
  • 01 Apr 1998
  • News

Sparking Internet Commerce

businesses and organizations to provide users with a highly personalized selection of goods, services, and information." Employing passwords and aliases to ensure anonymity, individual users supply personal preference and choice... View Details
Keywords: Garry Emmons
  • 01 Sep 2014
  • News

Alumni and Faculty Books for September 2014

who might prefer guaranteed tax-free retirement income not subject to Wall Street market fluctuations. The Tanner Extraction by Frank X. Biasi (PMD 41, 1981) F.X. Biasi Falling in Love Backwards: An Unlikely Tale of Happily Ever After by... View Details
Keywords: faculty research; Alumni Research
  • 01 Feb 2000
  • News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

will soon move from HTML programming language to XML. Ballmer stated that this shift would alter the current Internet balance of power in which consumers are in a reactive position as they relate to company (or "publisher's") Web sites.... View Details
  • 01 Mar 2003
  • News

Books

researching consumer preferences for colors and styling may be losing sales because the overall atmosphere in their showrooms makes people feel uneasy. Zaltman analyzes numerous examples of View Details
Keywords: Deborah Blagg; Publishing Industries (except Internet); Information
  • 01 Feb 2000
  • News

New Releases

with quality. Reinhardt reminds managers that social concerns about the environment will not go away and that the underlying conditions that made the environment relevant to business in the first place are intensifying. Down to Earth provides guidance to business... View Details
  • 01 Dec 2007
  • News

Lighten Up

that it hoped would revolutionize footwear for trail runners and so-called sky runners who prefer high elevations. Instead of a sole that is hard on the bottom and soft in the middle, Timberland’s in-house “Invention Factory” designed one... View Details
Keywords: Kathryn Jones; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 01 Jun 2018
  • News

Digging Deep

irritation, Pieper could empathize: Having logged thousands of miles sailing in the Pacific Ocean, she knew that gear is important—that it should be portable, perform well under stress, and preferably look good. It was an aha moment that... View Details
Keywords: Julia Hanna
  • 01 Sep 2020
  • News

Giving Amazon the Boot

When the coronavirus pandemic led many brick-and-mortar retailers to close their doors, consumers turned to online shopping in record numbers—US ecommerce sales rose by 31.8 percent between the first and second quarter of 2020 to $211.5... View Details
Keywords: Lisa Scanlon Mogolov; Miscellaneous Store Retailers; Retail Trade
  • 01 Mar 2009
  • News

Faculty Books

institutions. These institutions represent powerful constraints on the ability of the government to fund reforms, of firms to write contracts, and of citizens to enforce their basic rights. Borrowing to Live: Consumer and Mortgage Credit... View Details
Keywords: Telecommunications; Information; Management, Scientific, and Technical Consulting Services; Professional Services
  • 19 Aug 2017
  • News

Getting Off the Well-worn Farm Track

As CEO of Landcorps, New Zealand’s largest farming company, Steven Carden (MBA 2003) is a careful observer of food trends. "My job, given that we have got a million acres of land, and that it takes a long time to shift from one land use to another, is very much... View Details
Keywords: Food Manufacturing; Manufacturing; Agriculture
  • 01 Dec 2014
  • News

Faculty Q&A: The New Brand Manager: You

consumers upfront to avoid making bad decisions that incite criticism. I prefer a more collaborative, co-creative approach with consumers—understanding how they are likely to respond to key branding changes... View Details
Keywords: April White
  • 22 Feb 2022
  • News

Picture This

from wall art to puzzles to pillows. And its acquisition, last August, of Spoonflower—an artist marketplace for custom-designed fabric, wallpaper, and other home-decor items—puts Shutterfly in a prime position to leverage consumer View Details
Keywords: Julia Hanna; leadership; manufacturing; acquisitions; Miscellaneous Manufacturing; Manufacturing
  • 01 Sep 2003
  • News

Globalization Revisited

argued that advances in communications technology were increasingly inspiring consumers around the world to want the same things. Therefore, he declared, international companies should cease to act as “multinationals” that customized... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Feb 1999
  • News

Short Takes

while others turned them in the direction of travel. The discovery of such unspoken preferences among consumers led the company to make important changes in the development of its navigational system. The... View Details
Keywords: Judith A. Ross
  • 01 Dec 2004
  • News

Getting Personal

HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development work focusing on innovative consumer-marketing strategies, she is... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
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