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Show Results For
- All HBS Web
(351)
- People (2)
- News (69)
- Research (197)
- Multimedia (2)
- Faculty Publications (109)
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- 06 Dec 2021
- News
Elevator Pitch: Power Sourced
Illustration by Drue Wagner Illustration by Drue Wagner Chaku Foods Nikki Okrah (MBA 2021), CEO and Founder Concept: A snack-food company in Okrah’s native Ghana that is building farming supply chain infrastructure for other consumer... View Details
- 01 Jun 2023
- News
Action Plan: Net Proceeds
says. “My heroes are the waste pickers, the brands and consumers making better choices, and the companies working on alternatives to petroleum-based plastics. I am simply a guide to help inform people so they can become the heroes of... View Details
- 31 Oct 2018
- News
Preaching with a Choir
volunteer experience as a musician with my background in consumer package goods marketing and my Harvard MBA training. “What we were looking to do is to take the Cadillac brand that is the Mormon Tabernacle... View Details
- 01 Mar 2015
- News
Fıelds of Gold
elsewhere, obscuring its source and often producing a lower-quality product. The wholesaler sells the packaged saffron to a distributor. The distributor sells it to a retailer. The retailer sells it to the consumer. Retail price: Average... View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
snack his company produces from the potatoes grown on the very farm featured in the movie. While not a single package of Terra Chips graced the screen, the company’s behind-the-scenes financial, marketing, and distribution support of the... View Details
- 01 Feb 2000
- News
New Releases
chosen." In Down to Earth, Reinhardt draws on studies of companies in industries as diverse as energy and packaged consumer goods to illustrate approaches for reconciling shareholder value with environmental... View Details
- 01 Dec 2010
- News
Do Good: Eat Chocolate
scrappy,” she recalls. “I learned a lot about the community-building aspects of consumer marketing. That experience has been totally relevant to what we’re doing at sweetriot.” When the start-up siren call got too strong, Endline began... View Details
Keywords: Julia Hanna; candy; chocolate; Crop Production; Agriculture; Food Manufacturing; Manufacturing
- 01 Jun 2015
- News
The End of Cows?
from a lab rather than a living animal, Alvarez believes consistency—not the myriad environmental or safety benefits of replacing factory farming—may become the main reason consumers adopt it. Once a lab-grown hamburger is perfected,... View Details
- 01 Apr 1997
- News
Manager's Notebook
one time, consumers readily shared personal information. Recently, however, many customers have begun to bristle when asked personal questions. They wonder: Who else is privy to this information? What's in it for me? In their 1996 working... View Details
Keywords: Judith Ross
- 01 Sep 2004
- News
Joe Toplyn (MBA 1979)
and I started to learn what it takes to manage an unwieldy production process and to please the fickle consumer. Business school made sense to me because I liked to hatch ideas and make them happen. After HBS I went to work in consumer... View Details
- 01 Jun 2017
- News
Surveying Students’ Summer Plans
be part of GE just as it’s relocating its headquarters to Boston.” Graham Fairbairn (MBA 2018) Hometown: Sydney, Australia Destination: General Mills, Minneapolis “I come from a consumer packaged goods... View Details
Keywords: Julia Hanna
- 15 May 2020
- News
New Menu
its food supply, considered the uncertainties climate change is introducing into the global food market and set a target of fulfilling 30 percent of its nutritional needs domestically by 2030; alternative protein sources could help the country realize that goal. Tyson... View Details
- 01 Jun 2014
- News
Screen Saver
service outlets. "When Gerry was hired, it was the company's first deliberate action to view consumer packaged goods as an important growth platform for Starbucks," says Barry Beeninga, a 16-year veteran of... View Details
- 01 Jun 2015
- News
Screen Grab
providers should support equal access to all content and applications (such as data-heavy files of online video) regardless of the source or how much bandwidth it requires. Instead, industry executives contend, consumers should pay... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Feb 1999
- News
New Releases
companies in the consumer electronics, branded packaged goods, and telecommunications industries. They describe how the transnational model has taken shape over the past decade and address management issues... View Details
Keywords: Nancy O. Perry
- 01 Oct 1997
- News
New Course for General Managers Broadens Managerial Scope and Builds Confidence
Joseph L. Bower. Relatively new to her position as vice president and general manager of North Carolina/South Carolina Consumer Services at BellSouth Telecommunications, Gloria R. Cockerham enrolled in TGM last spring, because she wanted... View Details
Keywords: Nancy O. Perry
- 25 Feb 2020
- News
Beyond the Plastisphere
global production of plastic packaging is on course to quadruple by 2050—no amount of conventional recycling will get us out of this mess. Instead, experts say we need to improve our mopping-up efforts through recycling, upcycling, and... View Details
- 26 Jan 2016
- News
The First Five Years: Jill Applebaum (MBA 2015)
She shared the same germy fears and so we teamed up to launch Spruce & Co—our consumer goods startup focused on simple products for everyday healthy routines.” What have been some of the most enjoyable and most challenging parts of... View Details
- 01 Jun 2020
- News
Unleashed
FedEx for shipping some of their products, driving up demand from three packages a day to thirty. It was enough to save the company. FedEx’s strategy in these early years was simple: deliver time-sensitive View Details
Keywords: Jen McFarland Flint
- 01 Jun 2011
- News
Alumni Books
find the right opportunities; how to package yourself to make sure you secure an interview; how important preparation is for an interview so that you are relaxed and give a great performance; how to show your passion and ask the perfect... View Details