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- 01 Dec 2012
- News
Alumni Book Briefs
process large amounts of data. But how can the strengths of each be combined for maximum benefit? Citing the latest neuroscience and his research with experts in mind-machine combination, Prensky shows how smart people are learning to... View Details
- 01 Jun 2017
- News
Better Hiring Through Brain Science
in neuroscience research experiments—with former research colleague Julie Yoo to assess cognitive and emotional traits. The games didn’t ask personal questions, they measured responses, providing objectivity in a way that the traditional... View Details
Keywords: Dan Morrell
- 02 Sep 2014
- First Look
First Look: September 2
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2142085 September 2014 Marketing Letters Advancing Consumer Neuroscience By: Smidts, Ale, Ming Hsu, Alan G. Sanfey, Maarten A. S. Boksem, Richard B.... View Details
Keywords: Sean Silverthorne
- 06 Dec 2018
- News
Source Code
founding CEO. When the duo partnered again at Handspring, they launched another foundational tech revolution with the smartphone. But long before she redefined consumer technology, Dubinsky customized bowling shirts. When overcrowding at... View Details
- 31 Jan 2012
- First Look
First Look: Jan. 31
increases demand by seven percentage points. Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness Authors:Andrew Gershoff, Ran Kivetz, and Anat Keinan Publication:Journal of View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 15 Jun 2021
- News
June 2021 Books and Podcasts
consumers and shopping habits in the next few years. Real Estate, a Love Story: Wisdom, Honor, and Beauty in the Toughest Business in the World By Joshua Benaim (MBA 2006) Disruption Books With this book, a blend of memoir and strategy,... View Details
- 01 Jun 2022
- News
Blissful Thinking
professional French-horn player, Brooks came to the subject of happiness by way of art. His early research focused on why people produce and consume art and beauty as well as the motives behind human generosity. He discovered that... View Details
Keywords: Dan Morrell; illustration by Dan Winters
- 30 Jun 2009
- First Look
First Look: June 30
the field of organizational behavior. We begin by offering a definition and review of implicit processes, including implicit cognition, motivation, and affect. We then draw upon recent empirical research in psychology and neuroscience to... View Details
Keywords: Martha Lagace
- Web
Faculty & Advisors | MBA
platform providing access to prescription drugs for all Americans. Bill is also the lead independent director of Minerva Neuroscience and a director of Optinose, Inc. Previously, Bill was a member of Johnson & Johnson’s Medical Devices... View Details
- 06 Nov 2012
- First Look
First Look: November 6
mark-plans backfire, consumer preferences shift, or tried-and-true practices fail to work in a new context. So is innovation just a low-odds crapshoot? In The Architecture of Innovation, Harvard Business School professor Josh Lerner-one... View Details
Keywords: Sean Silverthorne