Filter Results:
(554)
Show Results For
- All HBS Web
(4,315)
- People (8)
- News (554)
- Research (3,135)
- Events (19)
- Multimedia (14)
- Faculty Publications (2,075)
Show Results For
- All HBS Web
(4,315)
- People (8)
- News (554)
- Research (3,135)
- Events (19)
- Multimedia (14)
- Faculty Publications (2,075)
Sort by
- 03 Apr 2019
- News
Do Your Experiential Marketing Moves Produce Enough ROI?
- 13 Nov 2019
- News
Don't Turn Your Marketing Function Over to AI Just Yet
- 25 Apr 2014
- News
Strategists analyze market forces—great strategists also look beyond the market
government and interest groups that also seek market imperfections and try to fix them through legal or social means. "These non-market forces can affect the 'rules' of competition: think of Google's continued deliberations with US and EU... View Details
- 01 Sep 2023
- News
Hands-on Learning About Global Markets
A certificate of appreciation was presented to Ellie Care representatives Francisco Garcia Zavaleta (COO) and Gervasio Videla Dorna (cofounder and CEO), at left, and to Patricio Alba (cofounder and CIO), far right, by HBS students Maxwell Nii Laryea, third from left,... View Details
Keywords: Jennifer Gillespie
- 07 Dec 2015
- News
Nurturing a Healthy Food System for Producers and Consumers
staff nearly 6 million meals per year. Through a multi-year grant, the school has developed new relationships with local growers, processors, and distributors and funded educational and marketing efforts to create an engaged campus... View Details
- 05 Jul 2010
- News
Marketing strategies for growth in China
- 28 Jul 2010
- News
Sleazy Marketers Game Google's Sponsored Ads
- 17 Sep 2013
- News
How sales and coupons persuade consumers to spend more money
- 16 Sep 2010
- News
Department stores: Mad rush for market share
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and... View Details
- 24 Apr 2014
- News
Creating a mathematical method to understand consumer behavior in a digital world
Sunil Gupta, Edward W. Carter Professor of Business Administration, focuses on understanding customers and how they make decisions in a digital world. Gupta has tackled one of the most vexing questions in studies of consumer behavior:... View Details
- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational View Details
- 01 Sep 2008
- News
Is Market Capitalism Headed for Trouble?
wealth and income disparity as a threat to capitalism: Consumer-goods companies are very aware that the markets between the very rich and the poor are disappearing. Those firms are losing the middle ground, where a lot of View Details
- 01 Dec 2010
- News
Money and Markets Dominate New Course Offerings
business or investing in emerging markets. New half-courses The Art of Marketing Science is intended for students interested in gaining a deeper understanding of consumer behavior and, most importantly,... View Details
Keywords: curriculum
- 12 Jan 2015
- News
Why Online Retailers Are Starting to Care About Your Feelings
- 01 Dec 2011
- News
Ticktock
planned to publicize Clocky beyond some photos on the course website, but a few gadget aficionado blogs linked to the images, and the buzz went viral. Around the same time, HBS professor Elie Ofek was seeking case studies for his second-year View Details
- 06 Dec 2021
- News
Action Plan: Whole Sale
customer-facing voices, including marketing and store associates.” This is a moment of transformation, he says. “Omni-channel is a learning experience for all of us.” How to: Market to Gen Z (and beyond)... View Details