Consumer Behavior - Publications - Faculty & Research

31 Jan 2014
News

Research Shows Which TV Ads Are Likely to Make Multitaskers Buy

06 Jul 2015
News

Brain on Sports Podcast: Psychology of rooting for a losing team

25 Nov 2013
News

The red sneaker effect

01 Jun 2018
News

It's Not Technology That Will Take the Swiss Watch Down

01 Sep 2023
News

Money Does Grow on (Family) Trees

For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details

Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information

01 Dec 2023
News

Thinking Ahead

gone down. We’ve seen some odd behavior in venture capitalists trying to revalue a company they’ve already backed. There also are companies raising lots of money without much traction—in that sense, it’s still very much the pattern of, ‘I... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

01 Dec 2023
News

Endless Possibilities

offers five choices, with 70 percent choosing monogamy (other options include “ethical non-monogamy” and “open to exploring”). “Tinder won’t tell you who to date or how to date,” says Iosotaluno, a longtime consumer tech executive who was... View Details

Keywords: Julia Hanna

01 Jun 2022
News

The Exchange: Same Great Price, Now with Fewer Chips

this period, allowing firms to keep the benefits of cost reductions for themselves. I think there’s also a lot to be said for changes in consumer behavior over this period, and, John, I’d love to get your... View Details

Keywords: Miscellaneous Store Retailers; Retail Trade

01 Dec 2023
News

Case Study: Staking a Claim

Chime. Kate Terry has created a fascinating product offering that takes advantage of changing consumer behavior to reinvent a staid category and, as a result, benefits from economical acquisition costs. But... View Details

Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance

01 Sep 2023
News

Hands-on Learning About Global Markets

students, Gerardo Lietz notes that they didn’t fully comprehend how it has affected the economy and consumer behaviors until they were in country. “They were surprised by the extent to which the cultural and... View Details

Keywords: Jennifer Gillespie

18 Jan 2024
News

Match Game

When the Bulletin included Faye Iosotaluno (MBA 2008) in its December issue, the longtime consumer tech executive was COO of Tinder. On January 9, the company announced Iosotaluno would become Tinder CEO. “It’s hard to overstate the impact Tinder has had on... View Details

15 Dec 2023
News

Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem

continent is also attracting attention from China, Europe, and the US for its immense mineral resources, human capital and consumer opportunity. While opportunities abound in all sectors, more support is needed on the ground: investment,... View Details

Keywords: Margie Kelley

22 Feb 2022
News

Breaking News

environment has very different economics. Local news outlets that once relied on monopoly-pricing power on the print side, and to a certain extent on the circulation side, just don’t have that in the digital media space. With a shift in View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information

20 Jan 2023
News

Free Spirits

(In medieval Europe, it was consumed daily because the presence of alcohol made it a safer alternative to water.) And the recipe has remained largely unchanged. To make either low- or no-alcohol beer, one begins with a batch of full-test... View Details

Keywords: Jen McFarland Flint; Food Services and Drinking Places; Hospitality

12 Mar 2021
News

My Favorite Case

the facts as they were known a week after the incident occurred and raises a wide range of questions regarding consumer behavior, corporate responsibility, and competitive reaction. I recall only two cases that we spent more than one... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Jun 2024
News

Alumni and Faculty Books

PepsiCo COO Grace Puma and former Nike President of Consumer Direct Christiana Smith Shi show women how to maximize their career journeys, get paid what they’re worth, navigate the shifts that occur in any company, build a leadership... View Details

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

urgent systemic changes needed to address climate change. By doing what’s right for people and the planet, pep+ will help position our company as a consistent top market performer by generating stronger, more loyal connections with our View Details

30 May 2024
News

Women’s Association Goes Nationwide; Connecticut Club Hosts Beshears

still time to register; interested alumnae can find details at the HBS Women’s Association website. Connecticut Club Explores Behavioral Economics with HBS Professor John Beshears The HBS Club of Connecticut hosted HBS Professor John... View Details