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  • All HBS Web  (3,805)
    • People  (7)
    • News  (615)
    • Research  (2,578)
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  • June 1957 (Revised February 1987)
  • Background Note

Note on Concept of the Marketing Mix

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Borden, Neil H. "Note on Concept of the Marketing Mix." Harvard Business School Background Note 502-004, June 1957. (Revised February 1987.)
  • 2014
  • Book

International Strategy: Context, Concepts and Implications

By: David J. Collis
This book is designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Designed around the course at Harvard Business School, Collis' new text takes the firm that operates across... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Economies and Regions; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Alignment; Business Strategy; Competitive Strategy; Competitive Advantage; Corporate Strategy; Diversification; Horizontal Integration; Vertical Integration
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Collis, David J. International Strategy: Context, Concepts and Implications. Chichester, UK: John Wiley & Sons, 2014.
  • 1999
  • Chapter

The Concept of Integrated Marketing Communications

By: J. A. Deighton
Keywords: Marketing Communications; Integration
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Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications, edited by John Philip Jones. Thousand Oaks, CA: Sage Publications, 1999.
  • 2021
  • Conference Presentation

The Ordinary Concept of a Meaningful Life

By: M. Prinzing, J. De Freitas and B. Frederickson
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Prinzing, M., J. De Freitas, and B. Frederickson. "The Ordinary Concept of a Meaningful Life." Paper presented at the Society for Philosophy and Psychology Annual Meeting, 2021. (Virtual meeting.)
  • December 1980 (Revised June 1985)
  • Background Note

Management Accounting, Part I: Introduction and Concepts

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Dearden, John. "Management Accounting, Part I: Introduction and Concepts." Harvard Business School Background Note 181-071, December 1980. (Revised June 1985.)
  • 1997
  • Chapter

Toward a New Conception of the Environment-Competitiveness Relationship

By: Michael E. Porter and Claas van der Linde
Keywords: Natural Environment; Competition; Innovation and Invention
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Porter, Michael E., and Claas van der Linde. "Toward a New Conception of the Environment-Competitiveness Relationship." In A Reader on Environmental Law, edited by Bridget Hutter.Oxford Readings in Socio-Legal Studies. Oxford: Oxford University Press, 1997.
  • April 1988 (Revised March 1991)
  • Supplement

Boeing 767: From Concept to Production (B)

By: David A. Garvin
Updates the (A) case to the present day. The issue facing students is whether Boeing's approach to managing new airplane programs must be modified to fit with this new environment. View Details
Keywords: Production; Change Management; Product Development; Product Marketing; Situation or Environment; Air Transportation Industry; Manufacturing Industry
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Garvin, David A. "Boeing 767: From Concept to Production (B)." Harvard Business School Supplement 688-041, April 1988. (Revised March 1991.)
  • 2017
  • Article

True Happiness: The Role of Morality in the Concept of Happiness

By: Jonathan Phillips, Julian De Freitas, Christian Mott, June Gruber and Joshua Knobe
Recent scientific research has settled on a purely descriptive definition of happiness that is focused solely on agents' psychological states (high positive affect, low negative affect, high life satisfaction). In contrast to this understanding, recent research has... View Details
Keywords: Moral Cognition; Happiness; Moral Sensibility; Emotions; Well-being
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Phillips, Jonathan, Julian De Freitas, Christian Mott, June Gruber, and Joshua Knobe. "True Happiness: The Role of Morality in the Concept of Happiness." Journal of Experimental Psychology: General 146, no. 2 (2017): 165–181.
  • Article

Toward a New Conception of the Environment-Competitiveness Relationship

By: M. E. Porter and Claas van der Linde
Keywords: Relationships; Competition
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Porter, M. E., and Claas van der Linde. "Toward a New Conception of the Environment-Competitiveness Relationship." Journal of Economic Perspectives 9, no. 4 (Fall 1995).
  • 1980
  • Chapter

Information Processing as an Integrating Concept in Organizational Design

By: Michael Tushman
Keywords: Organizational Design; Knowledge Use and Leverage
Citation
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Tushman, Michael. "Information Processing as an Integrating Concept in Organizational Design." In Organizations and Management, edited by D. Fisher. Reading, MA: Addison-Wesley Publishing Company, 1980.
  • May 2014
  • Supplement

EV Charging (3): Lawrence Lee and the Amenity Concept

By: John Macomber
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Macomber, John. "EV Charging (3): Lawrence Lee and the Amenity Concept ." Harvard Business School Supplement 214-097, May 2014.
  • 08 Jul 2002
  • What Do You Think?

Have We Carried the Concept of Alignment Too Far?

Summing Up Don't throw out alignment while fighting greed and ignorance in corporate governance Respondents to this month's column have spoken: The cause of investor mistrust of management is not the concept of alignment; it is, among... View Details
Keywords: by James Heskett
  • Article

Information Processing as an Integrating Concept in Organization Design

By: Michael Tushman and D. Nadler
Keywords: Organizations; Design; Integration
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Tushman, Michael, and D. Nadler. "Information Processing as an Integrating Concept in Organization Design." Academy of Management Review 3, no. 3 (July 1978): 613–624.
  • 1979
  • Book

Nutrition Intervention in the United States: Cases and Concepts

By: James E. Austin and Christopher Hitt
Keywords: Nutrition; Programs; Cases; United States
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Austin, James E., and Christopher Hitt. Nutrition Intervention in the United States: Cases and Concepts. Cambridge, MA: Ballinger Publishing Company, 1979.
  • January 1984
  • Background Note

Concepts and Tools for Strategic Market Planning: A Course Note

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Cady, John F. "Concepts and Tools for Strategic Market Planning: A Course Note." Harvard Business School Background Note 584-079, January 1984.
  • March 2014
  • Module Note

The Venture Capital and Private Equity Investing Simulation: The Concepts

By: Matthew Rhodes-Kropf and Nathaniel Burbank
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Rhodes-Kropf, Matthew, and Nathaniel Burbank. "The Venture Capital and Private Equity Investing Simulation: The Concepts." Harvard Business School Module Note 814-083, March 2014.
  • March 1980
  • Article

Values for Games Without Sidepayments: Some Difficulties with Current Concepts

By: A. E. Roth
Keywords: Value; Money; Information
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Roth, A. E. "Values for Games Without Sidepayments: Some Difficulties with Current Concepts." Econometrica 48, no. 2 (March 1980): 457–465.
  • 2005
  • Article

Framing the Elusive Concept of Sustainability: A Sustainability Hierarchy

By: Julian D. Marshall and Michael W. Toffel
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Marshall, Julian D., and Michael W. Toffel. "Framing the Elusive Concept of Sustainability: A Sustainability Hierarchy." Environmental Science & Technology 39, no. 3 (2005): 673–682. (Profiled by the Network for Business Sustainability.)
  • 2005
  • Chapter

Concepts Fondamentaux de la Finance et Fusions et Acquisitions

By: Marc L Bertoneche
Keywords: Mergers and Acquisitions; Finance
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Bertoneche, Marc L. "Concepts Fondamentaux de la Finance et Fusions et Acquisitions." Chap. 9 in MBA: L'essentiel du Management par les meilleurs professeurs, edited by Marc L Bertoneche. France, 2005, French ed.
  • 3rd Quarter 1975
  • Journal Article

Clarification et Généralisation du Concept de Flux de Fonds

By: Marc L Bertoneche and J. Teulié
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Bertoneche, Marc L., and J. Teulié. "Clarification et Généralisation du Concept de Flux de Fonds." Analyse financière, no. 22 (3rd Quarter 1975).
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