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  • All HBS Web  (3,705)
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  • All HBS Web  (3,705)
    • People  (7)
    • News  (615)
    • Research  (2,592)
    • Events  (10)
    • Multimedia  (33)
  • Faculty Publications  (935)
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  • 24 May 2021
  • News

A Shared Platform for Communicating Bioethics Concepts

  • May 1991 (Revised May 1991)
  • Background Note

Focusing the Concept of Social Marketing

By: V. Kasturi Rangan
Examines those social marketing situations that pose challenges for adoption of conventional marketing principles. In addition to discussing how they differ the note explores underlying reasons and suggests alternate ways of conceptualizing such problems. View Details
Keywords: Social Marketing
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Rangan, V. Kasturi. "Focusing the Concept of Social Marketing." Harvard Business School Background Note 591-047, May 1991. (Revised May 1991.)
  • Web

Key Concepts - Institute For Strategy And Competitiveness

HBS ISC Health Care Health Care Value-Based Health Care Health Care Courses Fast Facts Value-Based Health Care Value-Based Health Care Cases & Teaching Notes Key Concepts Key Stakeholders Publications Team Work With Us Presentations Key... View Details
  • June 1957 (Revised February 1987)
  • Background Note

Note on Concept of the Marketing Mix

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Borden, Neil H. "Note on Concept of the Marketing Mix." Harvard Business School Background Note 502-004, June 1957. (Revised February 1987.)

    Policy versus Practice: Conceptions of Artificial Intelligence

    The recent growth of concern around issues such as social biases implicit in algorithms, economic impacts of artificial intelligence (AI), or potential existential threats posed... View Details

    • 2014
    • Book

    International Strategy: Context, Concepts and Implications

    By: David J. Collis
    This book is designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Designed around the course at Harvard Business School, Collis' new text takes the firm that operates across... View Details
    Keywords: Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Economies and Regions; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Alignment; Business Strategy; Competitive Strategy; Competitive Advantage; Corporate Strategy; Diversification; Horizontal Integration; Vertical Integration
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    Collis, David J. International Strategy: Context, Concepts and Implications. Chichester, UK: John Wiley & Sons, 2014.
    • 1999
    • Chapter

    The Concept of Integrated Marketing Communications

    By: J. A. Deighton
    Keywords: Marketing Communications; Integration
    Citation
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    Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications, edited by John Philip Jones. Thousand Oaks, CA: Sage Publications, 1999.

      International Strategy: Context, Concepts and Implications

      The comprehensive guide to managing and leading companies that compete internationally

      Drawing on the course material developed at the Harvard Business School and Yale School of Management by David Collis, International Strategy... View Details

      • Web

      From Concept to Product | Baker Library

      From Concept to Product Left: Patent 3,142,567, July 28, 1964. Polaroid Corporation Legal and Patent Records, b. II.165, f. 12. Right: Patent 2,435,720, Feb. 10, 1948. Polaroid Corporation Records Related to Meroë Morse, b. VII.10, f. 24.... View Details
      • November 1985
      • Case

      Omega Novelty Shop: Economic vs. Accounting Concepts

      By: David F. Hawkins
      Keywords: Accounting; Financial Statements; Economics; Retail Industry
      Citation
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      Hawkins, David F. "Omega Novelty Shop: Economic vs. Accounting Concepts." Harvard Business School Case 186-110, November 1985.
      • 2021
      • Conference Presentation

      The Ordinary Concept of a Meaningful Life

      By: M. Prinzing, J. De Freitas and B. Frederickson
      Citation
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      Prinzing, M., J. De Freitas, and B. Frederickson. "The Ordinary Concept of a Meaningful Life." Paper presented at the Society for Philosophy and Psychology Annual Meeting, 2021. (Virtual meeting.)
      • December 1980 (Revised June 1985)
      • Background Note

      Management Accounting, Part I: Introduction and Concepts

      Citation
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      Dearden, John. "Management Accounting, Part I: Introduction and Concepts." Harvard Business School Background Note 181-071, December 1980. (Revised June 1985.)
      • Web

      From Concept to Product | Baker Library

      From Concept to Product Meroë Morse and Polaroid’s Culture of Art and Innovation, 1945–1969 The universal appeal of instant photography, introduced by the Polaroid Corporation in 1948, fueled the extraordinary growth of the legendary... View Details
      • April 1988 (Revised March 1991)
      • Supplement

      Boeing 767: From Concept to Production (B)

      By: David A. Garvin
      Updates the (A) case to the present day. The issue facing students is whether Boeing's approach to managing new airplane programs must be modified to fit with this new environment. View Details
      Keywords: Production; Change Management; Product Development; Product Marketing; Situation or Environment; Air Transportation Industry; Manufacturing Industry
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      Garvin, David A. "Boeing 767: From Concept to Production (B)." Harvard Business School Supplement 688-041, April 1988. (Revised March 1991.)
      • 31 Oct 2018
      • News

      SnapFact: How the Goldilocks concept applies to creativity

      • 23 Aug 2019
      • News

      Can capitalism be saved by a concept born in Boston?

      • 1997
      • Chapter

      Toward a New Conception of the Environment-Competitiveness Relationship

      By: Michael E. Porter and Claas van der Linde
      Keywords: Natural Environment; Competition; Innovation and Invention
      Citation
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      Porter, Michael E., and Claas van der Linde. "Toward a New Conception of the Environment-Competitiveness Relationship." In A Reader on Environmental Law, edited by Bridget Hutter.Oxford Readings in Socio-Legal Studies. Oxford: Oxford University Press, 1997.
      • 2017
      • Article

      True Happiness: The Role of Morality in the Concept of Happiness

      By: Jonathan Phillips, Julian De Freitas, Christian Mott, June Gruber and Joshua Knobe
      Recent scientific research has settled on a purely descriptive definition of happiness that is focused solely on agents' psychological states (high positive affect, low negative affect, high life satisfaction). In contrast to this understanding, recent research has... View Details
      Keywords: Moral Cognition; Happiness; Moral Sensibility; Emotions; Well-being
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      Phillips, Jonathan, Julian De Freitas, Christian Mott, June Gruber, and Joshua Knobe. "True Happiness: The Role of Morality in the Concept of Happiness." Journal of Experimental Psychology: General 146, no. 2 (2017): 165–181.
      • Web

      Frameworks & Key Concepts - Institute For Strategy And Competitiveness

      HBS ISC Competitiveness & Economic Development CED Competitiveness & Economic Development Frameworks & Key Concepts Research & Applications Frameworks & Key Concepts Frameworks & Key View Details
      • Article

      Toward a New Conception of the Environment-Competitiveness Relationship

      By: M. E. Porter and Claas van der Linde
      Keywords: Relationships; Competition
      Citation
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      Porter, M. E., and Claas van der Linde. "Toward a New Conception of the Environment-Competitiveness Relationship." Journal of Economic Perspectives 9, no. 4 (Fall 1995).
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