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Publications

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  • All HBS Web  (174)
    • News  (79)
    • Research  (78)
    • Events  (1)
  • Faculty Publications  (22)

Show Results For

  • All HBS Web  (174)
    • News  (79)
    • Research  (78)
    • Events  (1)
  • Faculty Publications  (22)
← Page 2 of 174 Results →
  • 10 Dec 2007
  • HBS Case

One Laptop per Child

Economic Forum in Davos, Switzerland. It was proposed by Nicholas Negroponte, co-founder and chairman emeritus of the MIT Media Lab. The time seemed ripe: The One Laptop per Child (OLPC) Foundation quickly signed up Google, News Corp., AMD, Brightstar, and Red Hat.... View Details
Keywords: by Martha Lagace; Computer
  • 2023
  • Chapter

Marketing Through the Machine’s Eyes: Image Analytics and Interpretability

By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the... View Details
Keywords: Transparency; Marketing Research; Algorithmic Bias; AI and Machine Learning; Marketing
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Zhang, Shunyuan, Flora Feng, and Kannan Srinivasan. "Marketing Through the Machine’s Eyes: Image Analytics and Interpretability." Chap. 8 in Artificial Intelligence in Marketing. 20, edited by Naresh K. Malhotra, K. Sudhir, and Olivier Toubia, 217–238. Review of Marketing Research. Emerald Publishing Limited, 2023.
  • 05 Jul 2004
  • Research & Ideas

Radical Change, Entrepreneurial Opportunity

importantly, mindset. Photography firms like Nikon, Canon, or Kodak, coming into this new arena, think about it very differently than Sony or another consumer electronics firm or HP or Intel as computer industry firms. So given the biases... View Details
Keywords: by Michael J. Roberts; Technology
  • 11 Feb 2019
  • Blog Post

John Bracaglia, MBA 2020: “I Want to Find the Machine Learning Strategy That Avoids the Pitfalls While Fulfilling the Promise.”

For John Bracaglia, his academic and professional careers have been driven by two themes: “machine learning and behavioral economics,” he says. “The two work together. Machine learning is about how computers understand information, while... View Details
Keywords: Technology; Entrepreneurship
  • 2015
  • Working Paper

Do People Shape Cities, or Do Cities Shape People? The Co-evolution of Physical, Social, and Economic Change in Five Major U.S. Cities

By: Nikhil Naik, Scott Duke Kominers, Ramesh Raskar, Edward L. Glaeser and Cesar Hidalgo
Urban change involves transformations in the physical appearance and the social composition of neighborhoods. Yet, the relationship between the physical and social components of urban change is not well understood due to the lack of comprehensive measures of... View Details
Keywords: Demographics; Urban Development; Change; Economics
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Naik, Nikhil, Scott Duke Kominers, Ramesh Raskar, Edward L. Glaeser, and Cesar Hidalgo. "Do People Shape Cities, or Do Cities Shape People? The Co-evolution of Physical, Social, and Economic Change in Five Major U.S. Cities." Working Paper.
  • 2023
  • Article

Which Models Have Perceptually-Aligned Gradients? An Explanation via Off-Manifold Robustness

By: Suraj Srinivas, Sebastian Bordt and Himabindu Lakkaraju
One of the remarkable properties of robust computer vision models is that their input-gradients are often aligned with human perception, referred to in the literature as perceptually-aligned gradients (PAGs). Despite only being trained for classification, PAGs cause... View Details
Keywords: AI and Machine Learning; Mathematical Methods
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Srinivas, Suraj, Sebastian Bordt, and Himabindu Lakkaraju. "Which Models Have Perceptually-Aligned Gradients? An Explanation via Off-Manifold Robustness." Advances in Neural Information Processing Systems (NeurIPS) (2023).
  • November–December 2023
  • Article

Look the Part? The Role of Profile Pictures in Online Labor Markets

By: Isamar Troncoso and Lan Luo
Profile pictures are a key component of many freelancing platforms, a design choice that can impact hiring and matching outcomes. In this paper, we examine how appearance-based perceptions of a freelancer’s fit for the job (i.e., whether a freelancer "looks the part"... View Details
Keywords: Freelancers; Gig Workers; Demographics; Prejudice and Bias; Selection and Staffing; Jobs and Positions; Analytics and Data Science
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Troncoso, Isamar, and Lan Luo. "Look the Part? The Role of Profile Pictures in Online Labor Markets." Marketing Science 42, no. 6 (November–December 2023): 1080–1100.
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

unobtrusively measured their eye movements. The researchers parsed the camera data with the help of computer vision software that evaluated emotional response based on variations in facial features. Click to... View Details
Keywords: by Carmen Nobel; Consumer Products
  • August 2024
  • Case

Oculii

By: Andy Wu and Lucas Defilippo
It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems... View Details
Keywords: Automotive; Autonomous Vehicles; Wireless Communications; Mergers and Acquisitions; Communication Intention and Meaning; Intellectual Property; Growth Management; Negotiation Deal; Supply Chain; Auto Industry; Technology Industry
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Wu, Andy, and Lucas Defilippo. "Oculii." Harvard Business School Case 725-380, August 2024.
  • October 2023
  • Teaching Note

Metaverse Wars

By: Andy Wu and Matt Higgins
Teaching Note for HBS Case No. 723-431. Metaverse Wars recaps the development of the metaverse concept and the attendant hype, bringing the narrative up to the summer of 2023 when Meta’s big pivot looked more like a costly misstep than a stroke of strategic genius. In... View Details
Keywords: Metaverse; Strategy; Social Media; Internet and the Web; Technology Adoption; Technological Innovation; Technology Industry
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Wu, Andy, and Matt Higgins. "Metaverse Wars." Harvard Business School Teaching Note 724-400, October 2023.

    Roberto Verganti

    Roberto Verganti (rverganti@hbs.edu) is in the Technology and Operations Management Unit at Harvard Business School. He teaches Design Theory and Practice for the View Details

    Keywords: computer; computer; computer; computer; computer; computer; computer; computer; computer; computer; computer; computer; computer; computer; computer
    • 07 Nov 2023
    • Research & Ideas

    When Glasses Land the Gig: Employers Still Choose Workers Who 'Look the Part'

    study, Troncoso and Luo looked at six months of data collected by Freelancer.com in 2018. It covers more than 160,000 freelancers, over 2 million applications, and 63,014 completed jobs. They found that freelancers with certain attributes were more likely to land the... View Details
    Keywords: by Scott Van Voorhis
    • Web

    Faculty & Advisors | MBA

    faster, more efficiently, and at lower cost. Before TrialSpark, Ben graduated from Yale where he was awarded the college’s highest honor at graduation and received his MPhil with distinction in Computational Biology from the Department of... View Details
    • 03 Oct 2006
    • First Look

    First Look: October 3, 2006

    social norms shift away from single-sex education, the school's enrollment is falling and deficits are becoming the norm. At the same time, the modern vision for girls' education requires an even greater investment in science and... View Details
    Keywords: Sean Silverthorne
    • 25 Nov 2008
    • First Look

    First Look: November 25, 2008

    Amazon.com, Inc., specializing in the provision of web-based storage and computing services to web developers. The case focuses on the issues facing Andy Jassy, the head of AWS, in 2008 as AWS faces increased competition from established... View Details
    Keywords: Martha Lagace
    • 07 Nov 2017
    • First Look

    New Research and Ideas: November 7, 2017

    justice and national liberation, a fateful step in light of the transformation of the world wrought by decolonization. As capitalism stumbles through yet another global crisis today, what parts of Lenin’s fevered vision remain relevant... View Details
    Keywords: Carmen Nobel
    • 20 Apr 2015
    • Research & Ideas

    The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

    envision a world in which there was a computer on every desk at a time when personal computers didn't exist. But he also realized that the way to capitalize on that future was to focus his energies on... View Details
    Keywords: by Michael Blanding; Computer
    • 15 Aug 2023
    • HBS Case

    (Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

    the metaverse. It is like we are trying to talk about the internet, but email hasn't been invented yet.” Meanwhile, Apple recently unveiled a new $3,500 headset called Vision Pro, although the company isn’t referring to its technology as... View Details
    Keywords: by Jay Fitzgerald; Computer; Computer; Computer
    • 02 Sep 2014
    • First Look

    First Look: September 2

    Business Review What's Your Language Strategy? It Should Bind Your Company's Global Talent Management and Vision By: Neeley, Tsedal, and Robert Steven Kaplan Abstract—Language pervades every aspect of organizational life. Yet leaders of... View Details
    Keywords: Sean Silverthorne
    • 05 Dec 2023
    • Research & Ideas

    Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales

    data from the real estate platform Redfin for 75,178 houses sold in the greater Los Angeles area from March 2019 to March 2021. The time period gives a snapshot of how the effect might linger beyond lockdowns. They combed listings for text and photos using View Details
    Keywords: by Rachel Layne; Real Estate
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