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  • July 2020 (Revised November 2020)
  • Case

Gera Developments: Leadership at a Crossroads

By: Christina R. Wing and John Masko
For decades, Gera Developments (Gera) was a boutique family-owned real estate development firm in Pune, India. But since 2000, managing director Rohit Gera had turned the company into a dynamic innovator in housing solutions for urban Indian families. Over the 2010s,... View Details
Keywords: Buildings and Facilities; Business Growth and Maturation; Construction; Geographic Location; Global Strategy; Globalized Firms and Management; Housing; Leadership Style; Management Succession; Organizational Change and Adaptation; Organizational Culture; Family Ownership; Family and Family Relationships; Urban Development; Customization and Personalization; Real Estate Industry; Maharashtra; India; United States
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  • Research Summary

Competing on a Common Platform

Why have over 100 firms joined the Eclipse Foundation to collectively produce an open source platform and tools for software application development? What are they trying to accomplish? This research analyzes IBMs divestment of the Eclipse Java Integrated Development... View Details
  • May 2021
  • Teaching Plan

Gera Developments: Leadership at a Crossroads

By: Christina R. Wing and John Masko
Teaching Plan for HBS Case No. 621-018. For decades, Gera Developments (Gera) was a boutique family-owned real estate development firm in Pune, India. But since 2000, managing director Rohit Gera had turned the company into a dynamic innovator in housing solutions for... View Details
Keywords: Buildings and Facilities; Business Growth and Maturation; Construction; Geographic Location; Global Strategy; Globalized Firms and Management; Housing; Leadership Style; Management Succession; Organizational Change and Adaptation; Organizational Culture; Family Ownership; Family and Family Relationships; Urban Development; Customization and Personalization; Real Estate Industry; Maharashtra; India; San Francisco
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  • 2009
  • Book

Reorganize for Resilience: Putting Customers at the Center of Your Organization

By: Ranjay Gulati
In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say they're "customer focused," but they don't deliver solutions to customers' thorniest problems. Why?... View Details
Keywords: Competency and Skills; Customer Focus and Relationships; Profit; Organizational Culture; Organizational Structure; Cooperation
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  • 2007
  • Working Paper

Competition in Modular Clusters

By: Carliss Y. Baldwin and C. Jason Woodard
The last twenty years have witnessed the rise of disaggregated "clusters," "networks," or "ecosystems" of firms. In these clusters the activities of R&D, product design, production, distribution, and system integration may be split up among hundreds or even thousands... View Details
Keywords: Price; Profit; Digital Platforms; Industry Clusters; Competition; Horizontal Integration; Vertical Integration
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  • Research Summary

Customer-Centricity as a Vehicle for Organic Growth

By: Ranjay Gulati
This body of work examines the mechanics of how firms grow profitably in commoditizing markets. Underlying the "customer-centricity" that many firms embrace today is a factor that will determine their success with this effort: enabling collaboration across... View Details
  • February 2013 (Revised March 2013)
  • Case

Agero: Enhancing Capabilities for Customers

By: Robert Simons and Natalie Kindred

This case illustrates the importance of choosing a primary customer as the basis for organization design. Cross Country Group managers adjusted resource allocation, organization design and performance measures over time to transform Cross Country Group from an... View Details

Keywords: Entrepreneurial Management; Entrepreneurial Gap; Entrepreneurship; Auto Industry; Insurance; Performance Management; Performance Measurement; Performance Measures; Performance Pressure; Decisions; Family Business; Resource Allocation; Organizational Design; Customer Focus and Relationships; Performance Evaluation; Growth and Development Strategy; Service Industry
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  • 12 Jul 2004
  • Research & Ideas

Enron’s Lessons for Managers

reckless gambling of assets. Its hubris was to attempt to commoditize electric power, water, and broadband, despite what Salter called critical points of difference from natural gas. (Electric power and water are politically sensitive at... View Details
Keywords: by Martha Lagace
  • 06 Aug 2018
  • Research & Ideas

Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

polesnoy As technology commoditization begins speeding up again, it’s a great time to be a consumer in search of a state-of-the-art flat panel TVs, but less comfortable for manufacturers hoping to make a profit. That’s according to recent... View Details
Keywords: by Sean Silverthorne; Manufacturing; Electronics
  • 12 Nov 2008
  • First Look

First Look: November 12, 2008

huge impact on the business models of major record labels. Modularity, and the commoditization spill-over enabled by modularity in the personal computer industry, was a major force in the development of the market. While Apple's iPod... View Details
Keywords: Martha Lagace
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

explain Alvarez and Sesia, in response to a few key issues: the rise of self-service in retail, which led to a weakening of face-to-face connections with customers; the increased commoditization of the retail experience; and "massive... View Details
Keywords: by Maggie Starvish; Retail
  • 20 Oct 2014
  • Research & Ideas

Users Love Ello, But What’s the Business Model?

doesn't somehow commoditize users, like an elephant-sized beetle, needs a metabolic principle not found on this planet to survive. SG: If you want to become big, you can't charge people up front because they'll be reticent to join. You... View Details
Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services
  • 03 Jul 2018
  • First Look

New Research and Ideas, July 3, 2018

assessments of corporate environmental responsibility. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54635 Summer 2018 MIT Sloan Management Review Why High-Tech Commoditization Is Accelerating By: Shih, Willy C.... View Details
Keywords: Dina Gerdeman
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

profitability of a vertically integrated monopoly. We then use our model to compare open and closed standards regimes, to understand how commoditization affects a cluster, to determine the relative profits of platform firms and firms that... View Details
Keywords: Martha Lagace
  • 22 May 2012
  • First Look

First Look: May 22

growing, yet increasingly competitive Chinese market. Novozymes, a technological innovation pioneer, was prominent in China's premium enzyme markets but felt pressure from local low-cost rivals in volume-driven, commoditized segments. How... View Details
Keywords: Sean Silverthorne
  • 08 Nov 2016
  • First Look

November 8, 2016

foods, which had previously been colored with dyes extracted from natural plants and organic minerals, helping them to achieve mass production and mass marketing. Color was easier to control, reproduce, and commoditize than other sensory... View Details
Keywords: Sean Silverthorne
  • 02 Feb 2010
  • First Look

First Look: Feb. 2

of Your Organization Author:Ranjay Gulati Publication:Harvard Business School Press, forthcoming Abstract In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your... View Details
Keywords: Martha Lagace
  • 13 Jun 2005
  • Research & Ideas

Rescuing Products with Stealth Positioning

What's striking about this stealth strategy is that Apple didn't affiliate the product with a specific alternative category. It simply suggested that it was not a PC—a strategy that not only disassociates the Mini from other low-priced, View Details
Keywords: by Youngme Moon
  • 08 Apr 2015
  • What Do You Think?

Are Technology Companies Ripe for Disruption?

prescription for more commoditized products that can have little value-added and need to be produced in the countries with the lowest costs." Does Parker have something here? What's the downside to disruption in high tech? What do... View Details
Keywords: by James Heskett; Computer; Technology
  • 19 Mar 2013
  • First Look

First Look: March 19

companies perform sales, marketing, and product definition work, while eastern companies in Asia like his perform the engineering and manufacturing work. Confronted with commoditization pressure, Wu is presented with the opportunity to... View Details
Keywords: Sean Silverthorne

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