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  • All HBS Web  (7,645)
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Show Results For

  • All HBS Web  (7,645)
    • People  (49)
    • News  (3,054)
    • Research  (3,225)
    • Events  (20)
    • Multimedia  (94)
  • Faculty Publications  (1,161)
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  • 11 Dec 2011
  • News

Thinking green, and thinking big

  • Article

Coarse Thinking and Persuasion

By: Sendhil Mullainathan, Joshua Schwartzstein and Andrei Shleifer
We present a model of uninformative persuasion in which individuals "think coarsely": they group situations into categories and apply the same model of inference to all situations within a category. Coarse thinking exhibits two features that persuaders take advantage... View Details
Keywords: Cognition and Thinking; Brands and Branding
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Mullainathan, Sendhil, Joshua Schwartzstein, and Andrei Shleifer. "Coarse Thinking and Persuasion." Quarterly Journal of Economics 123, no. 2 (May 2008): 577–619.
  • 2025
  • Working Paper

A Cognitive Theory of Reasoning and Choice

By: Pedro Bordalo, Nicola Gennaioli, Giacomo Lanzani and Andrei Shleifer
We present a theory of decisions in which attention to the features of choice options is determined by the decision maker's categorization of the current choice problem in a set of problems she solved in the past. Categorization depends on goal-relevant as well as... View Details
Keywords: Cognition and Thinking; Perception; Decision Choices and Conditions
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Bordalo, Pedro, Nicola Gennaioli, Giacomo Lanzani, and Andrei Shleifer. "A Cognitive Theory of Reasoning and Choice." NBER Working Paper Series, No. 33466, February 2025.
  • January 2001
  • Article

Bringing Cognition Back In and Moving Forward

Keywords: Cognition and Thinking
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Gavetti, G., and Daniel Levinthal. "Bringing Cognition Back In and Moving Forward." Journal of Management and Governance 5, no. 3 (January 2001).
  • 11 Aug 2003 - 16 Aug 2003
  • Conference Presentation

Benign Stress and Cognitive Performance in Organizations

By: Modupe N Akinola, Wendy Berry Mendes and Teresa M. Amabile
Keywords: Cognition and Thinking; Performance; Organizations
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Akinola, Modupe N., Wendy Berry Mendes, and Teresa M. Amabile. "Benign Stress and Cognitive Performance in Organizations." Paper presented at the Academy of Management Annual Meeting, Seattle, WA, August 11–16, 2003.
  • 1995
  • Chapter

Amidword: Anthropology, Metaphors, and Cognitive Peripheral Vision

By: G. Zaltman
Keywords: Cognition and Thinking; Perception
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Zaltman, G. "Amidword: Anthropology, Metaphors, and Cognitive Peripheral Vision." In Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook, edited by J. F. Sherry Jr.. Thousand Oaks, CA: Sage Publications, 1995.
  • Article

Looking Forward and Looking Backward: Cognitive and Experiential Search

Keywords: Cognition and Thinking
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Gavetti, G., and Daniel E Levinthal. "Looking Forward and Looking Backward: Cognitive and Experiential Search." Administrative Science Quarterly 45, no. 1 (March 2000): 113–137.

    Managing Human Assets

    The time has come for American managers to rethink the traditional relationship between management and workers. The personnel practices of the past are an obstacle today, blocking the higher productivity and quality levels your firm will need to succeed in the... View Details

    • 2016
    • Panel Discussion

    Mutual Constraints in Moral Cognition and Language

    By: J. De Freitas, P. DeScioli, J. Nemirow, M. Massenkof and S. Pinker
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    De Freitas, J., P. DeScioli, J. Nemirow, M. Massenkof, and S. Pinker. "Mutual Constraints in Moral Cognition and Language." International Conference on Thinking, Providence, RI, 2016.
    • Forthcoming
    • Chapter

    Cognitive Barriers to Environmental Action: Problems and Solutions

    By: Lisa L. Shu and Max Bazerman
    Keywords: Cognition and Thinking; Prejudice and Bias; Environmental Sustainability
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    Shu, Lisa L., and Max Bazerman. "Cognitive Barriers to Environmental Action: Problems and Solutions." In The Oxford Handbook of Business and the Natural Environment, edited by Pratima Bansal and Andrew J. Hoffman. Oxford University Press, 2012.
    • 2019
    • Chapter

    Daring to Understand and Change Thinking

    By: G. Zaltman
    Jagdish Sheth's many outstanding qualities and contributions to management and society in general share a common theme. He dares to think deeply and challenges his own and others' thoughts. The larger lesson he provides, and the focus of this essay, is the need for... View Details
    Keywords: Cognition and Thinking; Change; Management Practices and Processes
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    Zaltman, G. "Daring to Understand and Change Thinking." Chap. 2 in Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth, edited by Atul Parvatiyar and Rajendra Sisodia. SAGE Publications India, 2019.
    • Research Summary

    Relative Thinking and Consumer Choice

    By: Joshua R. Schwartzstein

    Fixed differences appear smaller when compared to large differences. Professor Schwartzstein has proposed a model of relative thinking, in which a person weighs a given change by less when he compares it to a larger range. Relative thinking implies that a person is... View Details

    • 2000
    • Working Paper

    Capabilities, Cognition and Inertia: Evidence from Digital Imaging

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    Tripas, Mary, and Giovanni Gavetti. "Capabilities, Cognition and Inertia: Evidence from Digital Imaging." Harvard Business School Working Paper, No. 00-067, June 2000.
    • June 2024
    • Technical Note

    Algorithmic Thinking

    By: Michael Parzen and Jo Ellery
    This note discusses the fundamentals of algorithmic thinking as it applies to enterprise. It covers both the basics of algorithmic thinking, as well as how to cultivate an algorithmic approach to problem solving. View Details
    Keywords: Cognition and Thinking
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    Parzen, Michael, and Jo Ellery. "Algorithmic Thinking." Harvard Business School Technical Note 624-104, June 2024.
    • 12 PM – 1 PM EDT, 19 May 2016
    • Webinars: Trending@HBS

    Design Thinking and Innovative Problem Solving

    In their book, Rethinking the MBA: Business Education at a Crossroads, Professors Srikant Datar and David Garvin and researcher Patrick Cullen identified creative and innovative thinking as an essential skill for managers operating in a world of rapidly evolving... View Details
    • 11 Jul 2016
    • HBS Case

    Neurodiversity: The Benefits of Recruiting Employees with Cognitive Disabilities

    a virtue? That’s part of the thinking on this idea of neurodiversity; that we do better when we mix people who think differently or are wired a bit differently.” AUTISM AT WORK Pisano, the Harry E. Figgie... View Details
    Keywords: by Roberta Holland; Technology
    • February 2025
    • Article

    Seeing the Whole: Configurational Cognition and New Venture Resource Mobilization

    By: Goran Calic, François Neville, Santi Furnari and C. S. Richard Chan
    Research is scant on how multiple venture attributes combine as “whole packages” of signals (or cognitive configurations) in resource holders’ eyes, shaping a venture’s ability to mobilize resources. Drawing on a Qualitative Comparative Analysis of 1,395 crowdfunding... View Details
    Keywords: Crowdfunding; Mission and Purpose; Entrepreneurship; Communication; Perception
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    Calic, Goran, François Neville, Santi Furnari, and C. S. Richard Chan. "Seeing the Whole: Configurational Cognition and New Venture Resource Mobilization." Strategic Management Journal 46, no. 2 (February 2025): 309–347.
    • July 2021 (Revised July 2024)
    • Course Overview Note

    Social Entrepreneurship and Systems Change

    By: Brian Trelstad and Preeti Varma
    Systems thinking is a discipline that emerged in the 20th century as a way to understand the complex interrelationships among various players and dynamics within an industry or field that resist simple, reductionist thinking. The big challenges we face play out in... View Details
    Keywords: Systems Thinking; Social Entrepreneurship; System; Change
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    Trelstad, Brian, and Preeti Varma. "Social Entrepreneurship and Systems Change." Harvard Business School Course Overview Note 322-029, July 2021. (Revised July 2024.)
    • April 2021 (Revised June 2021)
    • Case

    IBM: Design Thinking

    By: Srikant M. Datar, Amram Migdal and Paul Hamilton
    This case describes the 2012-2020 effort at IBM to implement design thinking throughout the company and hire thousands of designers to serve on every product team alongside technical engineers and developers and product managers. IBM’s design transformation is told... View Details
    Keywords: Business Ventures; Business Divisions; Business Units; Business Organization; Change; Change Management; Transformation; Competency and Skills; Talent and Talent Management; Design; Human Resources; Recruitment; Selection and Staffing; Innovation and Invention; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Jobs and Positions; Job Design and Levels; Leading Change; Management; Business or Company Management; Goals and Objectives; Management Practices and Processes; Operations; Product; Product Design; Product Development; Organizations; Business Processes; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Strategy; Adaptation; Adoption; Technological Innovation; Information Infrastructure; Information Technology; Technology Industry; Information Technology Industry; United States
    Citation
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    Datar, Srikant M., Amram Migdal, and Paul Hamilton. "IBM: Design Thinking." Harvard Business School Case 121-007, April 2021. (Revised June 2021.)
    • January 2021
    • Editorial

    Marketing Thinking and Doing

    By: John A. Deighton, Carl F. Mela and Christine Moorman
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    Deighton, John A., Carl F. Mela, and Christine Moorman. "Marketing Thinking and Doing." Journal of Marketing 85, no. 1 (January 2021): 1–6. (Editorial.)
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