Cognition and Thinking - Publications - Faculty & Research

We present a model of uninformative persuasion in which individuals "think coarsely": they group situations into categories and apply the same model of inference to all situations within a category. Coarse thinking exhibits two features that persuaders take advantage... View Details

Keywords: Cognition and Thinking; Brands and Branding

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The time has come for American managers to rethink the traditional relationship between management and workers. The personnel practices of the past are an obstacle today, blocking the higher productivity and quality levels your firm will need to succeed in the... View Details

2016
Panel Discussion

Mutual Constraints in Moral Cognition and Language

By: J. De Freitas, P. DeScioli, J. Nemirow, M. Massenkof and S. Pinker

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Forthcoming
Chapter

Cognitive Barriers to Environmental Action: Problems and Solutions

By: Lisa L. Shu and Max Bazerman

Keywords: Cognition and Thinking; Prejudice and Bias; Environmental Sustainability

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2000
Working Paper

Capabilities, Cognition and Inertia: Evidence from Digital Imaging

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2019
Chapter

Daring to Understand and Change Thinking

By: G. Zaltman

Jagdish Sheth's many outstanding qualities and contributions to management and society in general share a common theme. He dares to think deeply and challenges his own and others' thoughts. The larger lesson he provides, and the focus of this essay, is the need for... View Details

Keywords: Cognition and Thinking; Change; Management Practices and Processes

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Research Summary

Relative Thinking and Consumer Choice

By: Joshua R. Schwartzstein

Fixed differences appear smaller when compared to large differences. Professor Schwartzstein has proposed a model of relative thinking, in which a person weighs a given change by less when he compares it to a larger range. Relative thinking implies that a person is... View Details

Forthcoming
Article

Seeing the Whole: Configurational Cognition and New Venture Resource Mobilization

By: Goran Calic, François Neville, Santi Furnari and C. S. Richard Chan

Research is scant on how multiple venture attributes combine as “whole packages” of signals (or cognitive configurations) in resource holders’ eyes, shaping a venture’s ability to mobilize resources. Drawing on a Qualitative Comparative Analysis of 1,395 crowdfunding... View Details

Keywords: Crowdfunding; Mission and Purpose; Entrepreneurship; Communication; Perception

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11 Mar 2016
Working Paper Summaries

Becoming a Cognitive Referent: Market Creation and Cultural Strategy

Keywords: by Rory McDonald; Retail

11 Jul 2016
HBS Case

Neurodiversity: The Benefits of Recruiting Employees with Cognitive Disabilities

a virtue? That’s part of the thinking on this idea of neurodiversity; that we do better when we mix people who think differently or are wired a bit differently.” AUTISM AT WORK Pisano, the Harry E. Figgie... View Details

Keywords: by Roberta Holland; Technology

12 PM – 1 PM EDT, 19 May 2016
Webinars: Trending@HBS

Design Thinking and Innovative Problem Solving

In their book, Rethinking the MBA: Business Education at a Crossroads, Professors Srikant Datar and David Garvin and researcher Patrick Cullen identified creative and innovative thinking as an essential skill for managers operating in a world of rapidly evolving... View Details

January 2011 (Revised October 2012)
Background Note

Strengths Become Weaknesses: Cognitive Biases in Founder Decision-Making

By: Noam T. Wasserman and Kyle Anderson

This note combines vignettes and scholarly research to outline the cognitive biases and decision-making strategies that influence key decisions in the founding process. It is argued that the same biases which provide early benefits can later prove to be a weakness for... View Details

Keywords: Decision Making; Cognition and Thinking

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