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  • 14 Aug 2012
  • First Look

First Look: August 14

http://www.hbs.edu/research/pdf/13-010.pdf IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property Authors:Joachim Henkel, Carliss Y. Baldwin, and Willy C. Shih Abstract Distributed value... View Details
Keywords: Sean Silverthorne
  • January – February 2011
  • Article

Creating Shared Value

By: Michael E. Porter and Mark R. Kramer
The capitalist system is under siege. In recent years business has been criticized as a major cause of social, environmental, and economic problems. Companies are widely thought to be prospering at the expense of their communities. Trust in business has fallen to new... View Details
Keywords: Customer Value and Value Chain; Economic Growth; Economic Systems; Corporate Social Responsibility and Impact; Environmental Sustainability; Trust; Human Needs; Welfare; Competitive Advantage; Value Creation
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  • March 1999 (Revised June 2004)
  • Case

Keurig

By: Paul W. Marshall and Jeremy Dann
Nick Lazaris becomes Keurig's third CEO in three years, after one founder was fired and the other decided to leave the company. He inherits a company that has made several abortive attempts to launch its new coffee brewing system. Now, problems with crucial suppliers... View Details
Keywords: Resignation and Termination; Product Launch; Supply Chain Management; Problems and Challenges; Risk and Uncertainty; Manufacturing Industry
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  • 05 Mar 2013
  • First Look

First Look: March 5

focuses on scaling a venture's sales process and provides a methodology for identifying core customers and some implications for governance criteria and potential product changes as well as sales management. Paper: View Details
Keywords: Sean Silverthorne
  • May 2023 (Revised November 2023)
  • Case

Arcos Dorados: Decarbonizing McDonald’s in Latin America

By: George Serafeim, Michael W. Toffel, Jenyfeer Martinez Buitrago and Mariana Cal
This case describes the decarbonization strategy of Arcos Dorados—McDonald’s largest independent franchisee, operating in 20 countries and territories in Latin America and the Caribbean—and how the company measured its greenhouse gas (GHG) emissions, including those... View Details
Keywords: Environmental Accounting; Animal-Based Agribusiness; Plant-Based Agribusiness; Change Management; Forecasting and Prediction; Environmental Sustainability; Food; Growth Management; Supply Chain; Corporate Social Responsibility and Impact; Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Green Technology Industry; Consumer Products Industry; Latin America; North and Central America; South America
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  • October 1995 (Revised January 1998)
  • Case

Cybersmith

Cybersmith is a new company that has created a new retailing concept. This particular store has been reported in over 250 newspapers, and by every major American television network. Some would classify it as an on-line cafe, but management has positioned the store as... View Details
Keywords: Marketing Strategy; Joint Ventures; Consumer Behavior; Product Marketing; Innovation and Invention; Retail Industry; Cambridge
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  • 08 Mar 2016
  • First Look

March 8, 2016

opening up its innovation process in Silicon Valley: partnering with other organizations to integrate outside technology in its products and services; spinning out unexploited technology had proved challenging. With input from thinkers... View Details
Keywords: Sean Silverthorne
  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

meaning of their lives, and they remain hopeful about achieving them, even when faced with obstacles. Many contemporary brand biographies contain underdog narratives. Product packaging, corporate Web sites, blogs, and marketing... View Details
Keywords: by Martha Lagace
  • February 5, 2009
  • Comment

In Praise of Marketing

By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
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  • 26 May 2003
  • Research & Ideas

What Your Competition is Telling You

competitors can help grow the market for your products and services, thereby boosting your sales at a time when, with the U.S. slowdown entering its third year, new revenue is exceedingly hard to find. Moreover, the presence of a... View Details
Keywords: by David Stauffer
  • 20 May 2019
  • Research & Ideas

Activist CEOs Are Rising Up—and Their Customers Are Listening

Trump. However, there was one key difference separating his potential candidacy from the others: brand awareness. Because of the public’s close identification of him with Starbucks, Schultz’s run could lead to blowback to the coffee... View Details
Keywords: by Michael Blanding
  • 09 Apr 2024
  • Book

Why Work Rituals Bring Teams Together and Create More Meaning

rituals, like carving out time for coffee with colleagues once a week or kicking off team meetings by sharing weekend plans before jumping into work talk, report finding more meaning in their work, he says. After all, Norton says, rituals... View Details
Keywords: by Michael Blanding
  • 07 Jun 2023
  • HBS Case

3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

Walk into any local coffee shop, and you might see people using Amazon Kindles—but you’re not likely to spot anyone with a Sony Librie, even though Sony was the first company to make an e-reader in 2004. “It was probably a better... View Details
Keywords: by Michael Blanding
  • 01 May 2013
  • What Do You Think?

Why Isn’t ‘Servant Leadership’ More Prevalent?

of coffee prior to the board meeting. Instead of summoning someone to clean it up, he asked a colleague to get him cleaning compound and a cloth, things easily found in a company that provided cleaning services. Whereupon he proceeded to... View Details
Keywords: by Jim Heskett
  • 25 Aug 2014
  • HBS Case

Starbucks Reinvented

Harvard Business School Professor and historian Nancy Koehn has studied Starbucks and its leader, Howard Schultz, for close to 20 years. For her, the company represents much more than a phenomenal success story. In a recently published case, "Starbucks View Details
Keywords: by Julia Hanna; Food & Beverage
  • Research Summary

Overview

By: Reshmaan N. Hussam

Engaged with field work in South Asia and East Africa, Professor Hussam places a focus on exploring questions with strong theoretical motivation in the economics literature as well as relevant downstream policy implications. Her research spans four broad interests.... View Details

  • 01 Nov 2020
  • Research & Ideas

Good Leadership Is an Act of Kindness

bloggers are buzzing with guidance about ways to sustain employee engagement and productivity in the chaos of a pandemic. Unfortunately, most Management 101 advice does not recognize that in times like these, the manager's toolkit must... View Details
Keywords: by Boris Groysberg and Susan Seligson
  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
  • 19 Oct 2022
  • Op-Ed

Cofounder Courtship: How to Find the Right Mate—for Your Startup

particular field your venture intends to address, you may need a cofounder with domain specific expertise. Having domain expertise will not only inform the product strategy, but will also help the venture gain credibility in the market... View Details
Keywords: by Julia Austin
  • 21 Apr 2015
  • First Look

First Look: April 21

productivity and employment. There are few significant differences between industries with limited and high private equity activity. It is hard to find support for claims that economic activity in industries with private equity backing is... View Details
Keywords: Carmen Nobel & Sean Silverthorne

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