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      • Faculty Publications  (55)

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      • March 2015 (Revised August 2016)
      • Case

      Coffee Wars in India: Starbucks 2015

      By: David Yoffie and Rachna Tahilyani
      This case examines the progress made by Starbucks in its first two years of operation in India. View Details
      Keywords: Competitors; Strategy; Competition; Competitive Advantage; India
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      Yoffie, David, and Rachna Tahilyani. "Coffee Wars in India: Starbucks 2015." Harvard Business School Case 715-453, March 2015. (Revised August 2016.)
      • March 2015 (Revised December 2015)
      • Case

      Coffee Wars in India: Café Coffee Day 2013

      By: David B. Yoffie and Rachna Tahilyani
      Café Coffee Day (CCD) is the largest coffee retailer in India. In 2012, Starbucks entered the India market. This case explores CCD's competitive advantages, its analysis of Starbuck's entry strategy, and how it might respond to Starbucks' entry. View Details
      Keywords: Strategy; Competitor Analysis; Competitive Strategy; India
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      Yoffie, David B., and Rachna Tahilyani. "Coffee Wars in India: Café Coffee Day 2013." Harvard Business School Case 715-444, March 2015. (Revised December 2015.)
      • March 2015 (Revised December 2015)
      • Case

      Coffee Wars in India: Café Coffee Day 2015

      By: David B. Yoffie and Rachna Tahilyani
      This case is an update of "Coffee Wars in India: Café Coffee Day 2013." It explores Café Coffee Day's progress after Starbuck's entry into India and the decisions it faces in 2015. View Details
      Keywords: Strategy; Competitor Analysis; Emerging Markets; Competitive Strategy; India
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      Yoffie, David B., and Rachna Tahilyani. "Coffee Wars in India: Café Coffee Day 2015." Harvard Business School Case 715-445, March 2015. (Revised December 2015.)
      • June 2014 (Revised March 2016)
      • Teaching Note

      Starbucks Coffee Company: Transformation and Renewal

      By: Nancy F. Koehn
      Keywords: General Management; Corporate Change And Sustainability; Turnaround; Howard Schultz; Leading Change; Starbucks; Change; Decision Making; Entrepreneurship; Ethics; Growth and Development; Innovation and Invention; Leadership; Management; Organizations; Risk and Uncertainty; Strategy; Value; Retail Industry; Service Industry; North and Central America; Asia; Europe; South America
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      Koehn, Nancy F. "Starbucks Coffee Company: Transformation and Renewal." Harvard Business School Teaching Note 314-143, June 2014. (Revised March 2016.)
      • June 2014
      • Case

      Starbucks Coffee Company: Transformation and Renewal

      By: Nancy F. Koehn, Kelly McNamara, Nora N. Khan and Elizabeth Legris

      Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how... View Details

      Keywords: Howard Schultz; Starbucks; Transformation; Turnaround; Change; Decision Making; Entrepreneurship; Growth and Development; Leadership; Organizations; Problems and Challenges; Risk and Uncertainty; Strategy; Value; Consumer Products Industry; Food and Beverage Industry; Retail Industry; North and Central America; Europe; Asia; South America; Middle East; Latin America
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      Koehn, Nancy F., Kelly McNamara, Nora N. Khan, and Elizabeth Legris. "Starbucks Coffee Company: Transformation and Renewal." Harvard Business School Case 314-068, June 2014.
      • March 2014
      • Teaching Note

      Trouble Brewing for Green Mountain Coffee Roasters

      By: Suraj Srinivasan
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      Srinivasan, Suraj. "Trouble Brewing for Green Mountain Coffee Roasters." Harvard Business School Teaching Note 114-070, March 2014.
      • December 2013
      • Teaching Note

      Coffee Wars in India: Café Coffee Day Takes On the Global Brands

      By: David B. Yoffie
      Keywords: Coffee; Competition; Brands and Branding; Food and Beverage Industry; India
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      Yoffie, David B. "Coffee Wars in India: Café Coffee Day Takes On the Global Brands." Harvard Business School Teaching Note 714-449, December 2013.
      • September 2013
      • Exercise

      An Exercise in Designing a Travel Coffee Mug

      By: Elie Ofek and Michael Norris
      In recent years design has emerged as a critical factor in the success of many new products. This case exercise provides a hands-on way to experience the design process and offers a structured approach for incorporating key considerations that can aid in effective... View Details
      Keywords: New Product Development; Innovation; Market Research; Competitive Positioning; Design; Product Development; Consumer Products Industry
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      Ofek, Elie, and Michael Norris. "An Exercise in Designing a Travel Coffee Mug." Harvard Business School Exercise 514-042, September 2013.
      • August 2013 (Revised July 2014)
      • Case

      Coffee Wars in India: Café Coffee Day Takes On the Global Brands

      By: David B. Yoffie and Tanya Bijlani
      Café Coffee Day (CCD) is contemplating how to respond to the entry of Starbucks into the Indian coffee chain market. The case study describes the emergence of CCD as the leading coffee chain in India, with over 1,400 cafes in India. In early 2013, Starbucks, the... View Details
      Keywords: Strategy; Competitors; Competition; Market Entry and Exit; Retail Industry; India
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      Yoffie, David B., and Tanya Bijlani. "Coffee Wars in India: Café Coffee Day Takes On the Global Brands." Harvard Business School Case 714-409, August 2013. (Revised July 2014.)
      • August 2013
      • Teaching Plan

      Keurig and Green Mountain Coffee Roasters

      By: Thomas R. Eisenmann and Aldo Sesia
      Keywords: Negotiation; Food and Beverage Industry
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      Eisenmann, Thomas R., and Aldo Sesia. "Keurig and Green Mountain Coffee Roasters." Harvard Business School Teaching Plan 814-018, August 2013.
      • February 2013 (Revised May 2013)
      • Case

      Juan Valdez: Innovation in Caffeination

      By: Michael I. Norton and Jeremy Dann
      Corporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with café chain and packaged coffee ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The... View Details
      Keywords: Innovation; Branding; Global Business; Sales; Marketing; Retailing; Corporate Strategy; Organizational Change; Corporate Entrepreneurship; Brands and Branding; Innovation and Invention
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      Norton, Michael I., and Jeremy Dann. "Juan Valdez: Innovation in Caffeination." Harvard Business School Case 513-090, February 2013. (Revised May 2013.)
      • December 2012
      • Case

      Trouble Brewing for Green Mountain Coffee Roasters

      By: Suraj Srinivasan and Michael Norris
      In October 2011, noted hedge fund manager David Einhorn of Greenlight Capital delivered a presentation at an investors' conference analyzing the business and accounting quality weaknesses of Green Mountain Coffee Roasters. Until then Green Mountain had exhibited rapid... View Details
      Keywords: Accounting Fraud; Accounting Quality; Accounting Red Flags; Accounting Restatements; Accounting Scandal; Accounting Information; Financial Accounting; Financial Analysts; Financial Analysis; Financial Intermediaries; Hedge Funds; Financial Ratios; Financial Statement Analysis; Valuation Methodologies; Earnings Quality; Accounting; Quality; Earnings Management; Valuation; Crime and Corruption; Mergers and Acquisitions; Financial Reporting; Investment Funds; Financial Statements; Food and Beverage Industry
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      Srinivasan, Suraj, and Michael Norris. "Trouble Brewing for Green Mountain Coffee Roasters." Harvard Business School Case 113-035, December 2012.
      • December 2011
      • Case

      Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig

      By: Thomas R. Eisenmann, Shikhar Ghosh and James K. Sebenius
      Case provides confidential information for students assuming the role of Green Mountain Coffee Roasters (GMCR) senior executives in a negotiation to license technology from Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution. The... View Details
      Keywords: Negotiation; Food and Beverage Industry
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      Eisenmann, Thomas R., Shikhar Ghosh, and James K. Sebenius. "Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig." Harvard Business School Case 812-103, December 2011.
      • December 2011
      • Case

      Keurig and Green Mountain Coffee Roasters

      By: Paul W. Marshall, Thomas R. Eisenmann, Shikhar Ghosh and Lauren Barley
      Provides background information for a negotiations exercise in which students will represent either Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, or Green Mountain Coffee Roasters (GMCR), a fast-growing premium coffee... View Details
      Keywords: Negotiation; Food and Beverage Industry
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      Marshall, Paul W., Thomas R. Eisenmann, Shikhar Ghosh, and Lauren Barley. "Keurig and Green Mountain Coffee Roasters." Harvard Business School Case 812-101, December 2011.
      • December 2011
      • Case

      Keurig: Confidential Information for Negotiation with Green Mountain Coffee Roasters

      By: Thomas R. Eisenmann, Shikhar Ghosh and James K. Sebenius
      Case provides confidential information for students assuming the role of senior executives of Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, in a negotiation to license technology to Green Mountain Coffee Roasters (GMCR). The... View Details
      Keywords: Negotiation; Food and Beverage Industry
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      Eisenmann, Thomas R., Shikhar Ghosh, and James K. Sebenius. "Keurig: Confidential Information for Negotiation with Green Mountain Coffee Roasters." Harvard Business School Case 812-102, December 2011.
      • January – February 2011
      • Article

      Creating Shared Value

      By: Michael E. Porter and Mark R. Kramer
      The capitalist system is under siege. In recent years business has been criticized as a major cause of social, environmental, and economic problems. Companies are widely thought to be prospering at the expense of their communities. Trust in business has fallen to new... View Details
      Keywords: Customer Value and Value Chain; Economic Growth; Economic Systems; Corporate Social Responsibility and Impact; Environmental Sustainability; Trust; Human Needs; Welfare; Competitive Advantage; Value Creation
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      Porter, Michael E., and Mark R. Kramer. "Creating Shared Value." Harvard Business Review 89, nos. 1-2 (January–February 2011): 62–77.
      • May 2010
      • Supplement

      Tremblant Capital Group Exhibits (CW)

      By: Robin Greenwood
      Brett Barakett, CEO and founder of Tremblant Capital Group, a New York-based hedge fund, must decide what to do with his fund's position in Green Mountain Coffee Roasters, which has dropped in value by more than 40 percent in recent months. Tremblant is a hedge fund... View Details
      Keywords: Transformation; Decisions; Forecasting and Prediction; Cash Flow; Cost of Capital; Stocks; Investment Funds; Consumer Behavior; Business Strategy; Competitive Advantage; New York (state, US)
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      Greenwood, Robin. "Tremblant Capital Group Exhibits (CW)." Harvard Business School Spreadsheet Supplement 210-710, May 2010.
      • April 2010 (Revised May 2017)
      • Case

      Tremblant Capital Group

      By: Robin Greenwood
      Brett Barakett, CEO and founder of Tremblant Capital Group, a New York–based hedge fund, must decide what to do with his fund's position in Green Mountain Coffee Roasters, which has dropped in value by more than 40% in recent months. Tremblant is a hedge fund that... View Details
      Keywords: Business Earnings; Behavioral Finance; Stocks; Investment Funds; Consumer Behavior; Competitive Advantage; Financial Services Industry; New York (city, NY)
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      Greenwood, Robin. "Tremblant Capital Group." Harvard Business School Case 210-071, April 2010. (Revised May 2017.)
      • February 5, 2009
      • Comment

      In Praise of Marketing

      By: John A. Quelch
      Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
      Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
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      Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
      • June 2008
      • Case

      Starbucks Coffee Company in the 21st Century

      By: Nancy F. Koehn, Marya Lisl Hill-Popper Besharov and Katherine Miller
      The case explores the opportunities and challenges confronting Starbucks in the early 21st century. For more than 15 years, Starbucks has grown swiftly and successfully, helping create a large, dynamic market for specialty coffee, building one of the world's most... View Details
      Keywords: Business Model; Economy; Growth Management; Brands and Branding; Corporate Social Responsibility and Impact; Competition
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      Koehn, Nancy F., Marya Lisl Hill-Popper Besharov, and Katherine Miller. "Starbucks Coffee Company in the 21st Century." Harvard Business School Case 808-019, June 2008.
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