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March 1991 (Revised October 1994)
Case

Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry

By: Michael E. Porter

Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also... View Details

Keywords: Competition; Industry Growth; Business Strategy; Food and Beverage Industry

February 2002
Teaching Note

Coca-Cola Company (C), The TN

By: David F. Hawkins

Teaching Note for (9-102-050). View Details

Keywords: Food and Beverage Industry

April 2000 (Revised February 2002)
Teaching Note

Coca-Cola Company, The (B) TN

By: David F. Hawkins

Teaching Note for (9-100-051). View Details

October 2007 (Revised February 2008)
Case

The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester (Abridged)

By: Michael D. Watkins, Carin-Isabel Knoop and Cate Reavis

This is a shortened version of "The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester," HBS case #9-800-355. It eliminates some background detail and the financial data and exhibits. As with the original case, it chronicles the appointment of Douglas... View Details

Keywords: Resignation and Termination; Selection and Staffing; Managerial Roles; Food and Beverage Industry

April 2000 (Revised September 2005)
Case

Coca-Cola Company (A), The: The Rise and Fall of M. Douglas Ivester

By: Michael D. Watkins, Carin-Isabel Knoop and Cate Reavis

Chronicles M. Douglas Ivester's 26-month term as chairman and CEO of The Coca-Cola Co., and how he navigated the company through a series of what some considered "small crises." View Details

Keywords: Personal Development and Career; Crisis Management; Management Teams; Food and Beverage Industry

September 2001 (Revised October 2001)
Case

Coca-Cola Company: The Quaker Oats Acqisition (B), The

By: Jay W. Lorsch and Sonya Sanchez

Supplements the (A) case. View Details

Keywords: Food and Beverage Industry

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September 2001 (Revised October 2001)
Case

Coca-Cola Company: The Quaker Oats Acquisition (A), The

By: Jay W. Lorsch and Sonya Sanchez

Discusses how CEOs should think about bringing strategic issues to the board, what issues to bring, how to position them, and which information to provide. View Details

Keywords: Managerial Roles; Corporate Governance; Strategy; Governing and Advisory Boards; Mergers and Acquisitions; Food and Beverage Industry

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February 2014
Teaching Note

The Slingshot: Improving Water Access

By: John A. Quelch

Entrepreneur Dean Kamen has inked a multimillion dollar partnership with Coca-Cola (CC) to mass produce and distribute the Slingshot, a low energy device that can convert raw sewage into potable water for poor people and communities in developing economies. View Details

Keywords: DEKA; Dean Kamen; Coca-Cola; Technological Innovation; Innovation Strategy; Commercialization; Marketing; Marketing Strategy; Food and Beverage Industry; Health Industry; North Africa; South Africa; Asia; South America

January 1970 (Revised November 1970)
Case

Coca-Cola Co. (B): Formal Planning at the Corporate Level

By: Francis Aguilar

Keywords: Corporate Strategy; Planning; Food and Beverage Industry

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1994
Other Unpublished Work

Coca-Cola Bottling Co. of the Southwest: 118 FTC 452

By: Dennis A. Yao

Keywords: Food and Beverage Industry

June 2012
Teaching Note

Coca-Cola in 2011: In Search of a New Model (TN)

By: David B. Yoffie

January 1992
Teaching Note

Coca-Cola versus Pepsi Cola and the Soft Drink Industry TN

By: Francis Aguilar

Teaching Note for (9-391-179). View Details

Keywords: Food and Beverage Industry

April 2017
Supplement

Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (D)

By: Tsedal Neeley and Esel Çekin

Supplements the (A) case. View Details

Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey

April 2017
Supplement

Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (B)

By: Tsedal Neeley and Esel Çekin

Supplements the (A) case. View Details

Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey

April 2017
Supplement

Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (C)

By: Tsedal Neeley and Esel Çekin

Supplements the (A) case. View Details

Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey

April 2017
Case

Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A)

By: Tsedal Neeley and Esel Çekin

Galya Frayman Molinas, President of Coca-Cola's Turkish business and a 20-year company veteran, is unexpectedly asked to take the helm of a newly expanded territory with operations across eight additional countries in Central Asia: Armenia, Azerbaijan, Georgia,... View Details

Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey

December 1992
Case

Ahold and AMS: The 1993 Restructuring of AMS and the 1992 AMS Coca-Cola Euro-Promotion

By: Ray A. Goldberg

Keywords: Restructuring; Advertising Campaigns; Food and Beverage Industry; Europe

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April 2017
Teaching Note

Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A, B, C, D)

By: Tsedal Neeley and Nathan Overmeyer

Teaching Note for HBS Nos. 417-068, 417-069, 417-070, and 417-071. View Details

Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey

October 2013 (Revised January 2015)
Case

The Slingshot: Improving Water Access

By: John A. Quelch, Margaret L. Rodriguez and Carin-Isabel Knoop

In 2012, over 750 million people around the globe lacked access to safe drinking water. Dean Kamen, inventor of the Segway, sought to bring fresh water to poor and rural areas with the Slingshot, a water purification device. Kamen's challenge was to identify ways to... View Details

April 2021
Case

Coca-Cola: Preparing for the Next 100 Years

By: Cynthia A. Montgomery and James Weber

In early 2020, James Quincey, the 14th chair of the 133-year old The Coca-Cola Company, was in the midst of a years-long transformation of Coca-Cola from being the leading carbonated soft drink (CSD) beverage company into a total beverage company. The company’s... View Details

Keywords: Strategy; Diversification; Change Management; Organizational Culture; Environmental Sustainability; Food and Beverage Industry; United States

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