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- Research (102)
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- Multimedia (2)
- Faculty Publications (58)
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- 01 Aug 1998
- News
Spring Reunions: Milestones and Memories
risk: following his heart, he left a lucrative corporate career to pursue a long-standing dream. In Baron's case, the pull was toward writing, and the risk so far has paid off. After achieving success in marketing and general management with View Details
Keywords: Eileen K. McCluskey
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
both those you might expect, such as NASCAR, and some that are more surprising, such as Sallie Mae. And slowly, larger advertisers like Coca-Cola have entered the market. “I still have to explain what esports is sometimes, but then I tell... View Details
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and why a former tech entrepreneur... View Details
- 15 Dec 2024
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Power of Imperfect Eating By Kavita Bhatnagar (SELP 11, 2022) Penguin Enterprise Rather than dictating which foods are good or bad, this book weaves together stories that mirror the intricate, emotional, and often imperfect... View Details