Publications
Publications
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- Faculty Publications (32)
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- December 2008 (Revised September 2009)
- Case
Cola Wars: Going Global
This case is meant to be used in conjunction with the extant "Cola Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico,... View Details
- May 2006 (Revised April 2009)
- Case
Cola Wars Continue: Coke and Pepsi in 2006
By: David B. Yoffie and Michael Slind
Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their... View Details
- August 2003 (Revised January 2004)
- Case
Board of Directors at The Coca-Cola Company, The
By: Jay W. Lorsch, Rakesh Khurana and Sonya Sanchez
Provides a history of the board of directors of the Coca-Cola Co. through 2003. Describes the evolution in the board's membership, practices, and structure and the role it played in the company's governance. Questions are raised about the relationship between the board... View Details
- January 2002 (Revised January 2004)
- Case
Cola Wars Continue: Coke and Pepsi in the Twenty-First Century
By: David B. Yoffie and Yusi Wang
Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,... View Details
- September 2001 (Revised October 2001)
- Case
Coca-Cola Company: The Quaker Oats Acqisition (B), The
By: Jay W. Lorsch and Sonya Sanchez
Supplements the (A) case. View Details
Keywords: Food and Beverage Industry
- September 2001 (Revised October 2001)
- Case
Coca-Cola Company: The Quaker Oats Acquisition (A), The
By: Jay W. Lorsch and Sonya Sanchez
Discusses how CEOs should think about bringing strategic issues to the board, what issues to bring, how to position them, and which information to provide. View Details
- January 1995 (Revised May 1996)
- Teaching Note
Coca-Cola Harmless Warrants TN
By: Scott P. Mason and Mihir A. Desai
Teaching Note for (9-295-007). View Details
Keywords: Food and Beverage Industry
- July 1994 (Revised October 1995)
- Case
Coca-Cola Harmless Warrants
By: Scott P. Mason and Mihir A. Desai
Underscores the arbitrage implicit in the pricing of a complex unit of debt and warrants issued by the Coca-Cola Co. View Details
- 1994
- Book
Adding Value: Brands and Marketing in Food and Drink
By: Geoffrey Jones and Nicholas J. Morgan
Branding is one of the most prominent topics in business today. This volume explores both the impact it has had on major products and the business strategies which have shaped the success, or failure, of these brands. Focusing on the history of marketing in the food... View Details
- 1994
- Other Unpublished Work
Coca-Cola Bottling Co. of the Southwest: 118 FTC 452
By: Dennis A. Yao
Keywords: Food and Beverage Industry
- March 1991 (Revised October 1994)
- Case
Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry
Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also... View Details