Publications

25 Nov 2013
News

The red sneaker effect

August 1990 (Revised December 1993)
Case

Talbots

By: Walter J. Salmon

Describes the entry of this store and catalog retailer of classic women's clothing into the Japanese market place. Introduces such issues as cross-border management, multi-national retailing, and joint venturing. View Details

Keywords: Joint Ventures; Cross-Cultural and Cross-Border Issues; Management; Market Entry and Exit; Apparel and Accessories Industry; Retail Industry; Japan

March 1991 (Revised December 1994)
Case

Marks and Spencer Ltd. (B)

By: Cynthia A. Montgomery

Describes the firm's 1988 expansion into the United States through the acquisition of Brooks Brothers, a specialty up-market men's clothing chain and Kings Super Markets, a high quality New Jersey grocer. View Details

Keywords: Growth and Development Strategy; Expansion; Business Strategy; Mergers and Acquisitions; Globalization; Retail Industry; United States

May 2014
Case

WeaveTech: High Performance Change

By: Michael Beer and Paul Swiercz

WeaveTech, formerly Johnson-Ware, is a clothing company that produces jackets, coats, overalls, coveralls, and fire-resistant clothing for the military. A private equity firm renamed the company after it acquired Johnson-Ware several years ago. WeaveTech now faces a... View Details

30 Mar 2021
Video

Shelly Xu Design (SXD) Grand Prize & Crowd Favorite Winner 2021 New Venture Competition Social Enterprise Track

October 2011 (Revised September 2014)
Case

Moda Operandi: A New Style of Fashion Retail

By: Mukti Khaire

Moda Operandi is a startup in the fashion industry. The firm organizes online trunk shows of designers' collections, allowing its members to directly order clothes from the collections shown in Fashion Weeks all over the world. Moda Operandi conveys the preorders to... View Details

Keywords: Business Startups; Entrepreneurship; Order Taking and Fulfillment; Distribution Channels; Internet and the Web; Design; Fashion Industry; Retail Industry

Video

Adenike Ogunlesi

Adenike Ogunlesi, Founder and Chief Responsibility Officer of Ruff 'n' Tumble, outlines how she started her children's clothing line, crafting unique cotton pajamas for her kids after noticing a lack of affordable options in the Nigerian market. View Details

September 2015 (Revised September 2020)
Case

Gap Inc.: Refashioning Performance Management

By: Joshua Margolis, Paul McKinnon and Michael Norris

In 2014, clothing retailer Gap Inc. rolled out a new performance management process for headquarters staff that did away with a traditional rating and ranking system. The new process involved informal monthly meetings between managers and their reports, and it more... View Details

Keywords: Performance Management; Retail; HR; Motivation and Incentives; Performance; Management; Human Resources; Performance Evaluation; Apparel and Accessories Industry; Retail Industry

23 Jun 2015
News

Are America's Biggest Retailers Having A Wardrobe Malfunction?

01 Dec 2017
News

Yoga Inc.

Above: photo by Kevin Frayer/Getty Images On a late summer day in Portsmouth, New Hampshire, in a large carpeted room with a colorful cloth tacked over a dropped fiberboard ceiling, Bob Vaccaro (MBA 1970), short white hair, eyes crinkled with smile lines, sits easily,... View Details

Keywords: Deborah Halber

16 Nov 2010
News

Seasonal prices are boosting retail sales

January 2000
Case

Talbots - A Classic

By: V. Kasturi Rangan and Marie Bell

This case traces why the $1 billion women's clothing retailer decided to attract younger customers, what went wrong, and the actions taken to recover. By the end of 1999, the company has reestablished itself and faces several growth opportunities and must decide on the... View Details

Keywords: Customer Focus and Relationships; Decisions; Crisis Management; Product Positioning; Problems and Challenges; Segmentation; Fashion Industry

January 2008
Case

Parks Capital - Investment in US Retail, Inc.

Parks Capital acquired a Children's Apparel Manufacturer , American Child Clothing Manufacturers, Inc. (ACCM), in 2001. Two years later ACCM's largest retail customer, U.S. Retail, Inc., decided to evaluate strategic alternatives due to financial difficulties. Parks... View Details

Keywords: Mergers and Acquisitions; Customer Value and Value Chain; Private Equity; Vertical Integration; Apparel and Accessories Industry; Manufacturing Industry; Retail Industry; United States

Find at Harvard

13 Mar 2019
News

Why Urban Millennials Love Uniqlo

03 Jan 2019
News

Robots will help Chinese firms cope with wages and the trade war

2012
Teaching Note

Zhejiang Semir Garment Co., Ltd. (TN)

By: F. Warren McFarlan, Jie Jiao and Yuren Fang

With the rapid growth of China's economy and China's increasing integration into the global economy in the past two decades, China's leisure clothing and garment enterprises achieved a rapid rise and became an important competitive force confronting the foreign brands... View Details

Keywords: Business Model Innovation; Competitive Strategy; Management Controls; China; China

June 2014
Article

The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity

By: Silvia Bellezza, Francesca Gino and Anat Keinan

We examine how people react to nonconforming behaviors, such as entering a luxury boutique wearing gym clothes rather than an elegant outfit or wearing red sneakers in a professional setting. Nonconforming behaviors, as costly and visible signals, can act as a... View Details

Keywords: Marketing; Consumer Behavior