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- Faculty Publications (8)
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- All HBS Web (58)
- Faculty Publications (8)
- 29 Nov 2022
- Research & Ideas
How Much More Would Holiday Shoppers Pay to Wear Something Rare?
Do you have that one friend who seems to snag the coolest, most fashionable shoes, jewelry, or clothes? Now new research shows that when luxury goods companies cater to these trendy consumers by controlling how rare certain items... View Details
- 10 Nov 2009
- First Look
First Look: Nov. 10
http://cb.hbsp.harvard.edu/cb/product/110024-PDF-ENG Zappos.com 2009: Clothing, Customer Service and Company Culture Frances X. Frei, Robin J. Ely, and Laura WinigHarvard Business School Case 610-015 On July 17, 2009, Zappos.com, a... View Details
Keywords: Martha Lagace
- 17 Dec 2014
- Research & Ideas
How Our Brain Determines if the Product is Worth the Price
will appear in a forthcoming issue of the Journal of Marketing Research. The research could help retailers and marketers decide when it's best to lead with price, which products work best with that strategy, and how to frame sales... View Details
- 05 Mar 2012
- Research & Ideas
Is JC Penney’s Makeover the Future of Retailing?
tree. Johnson (HBS MBA'84) comes to Penney after more than a decade of leading Apple's retail effort, where his innovations included the Genius Bar. Johnson is also credited with making Target chic. This makes his launching of the new... View Details
- 04 Apr 2023
- Book
Two Centuries of Business Leaders Who Took a Stand on Social Issues
While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
years ago. Most markets are one-sided in nature—customers interested in buying running shoes, for example. But a multi-sided market involves more players—and each has its own interests to be served. Multi-sided markets are also... View Details
- 01 Sep 2023
- News
End Game
Illustration by James Steinberg In the 1960s and 1970s, as the environmental movement dawned in the United States, a new generation of activist-minded entrepreneurs appeared. Among them were companies like Body Shop, Aveda, Tom’s of Maine, and Whole Foods—all founded... View Details
- Web
National Markets - The Art of American Advertising
industrial goods.” Pamela Walker Laird, Advertising Progress: American Business and the Rise of Consumer Marketing , 1998 2 In the American economy of the early 1800s, many household items, such as soap or clothing, were made at home and... View Details
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
market. In the 1960s, it added a line of men's casual shoes sold through company-owned retail stores. The 1970s saw a diversification into men's clothing, a new line of business (LOB) that focused on outdoor... View Details
- Web
2024 Reunion Presentations - Alumni
where everyone can thrive Communicate powerfully as a leader Go fast by empowering your team Can Consumers, Big Tech, and Retailers Fix Health Care? Professor Robert Huckman (PHDBE 2001) No additional materials available + More Info –... View Details
- 01 Sep 2004
- News
Stiletto Science
feet.” Or, as Hughes described it, “A shoe you can think in.” Hughes is chairman of HBN Shoe, which owns Insolia, a biomechanically correct design that’s built into a heeled shoe and can’t be seen when the shoe is being worn. Nordstrom is currently the only View Details
- 01 Sep 2010
- News
Online Fashionistas
MAYBANK AND WILSON: Doing well while looking good. Courtesy Gilt Groupe Cofounded in 2007 by Alexandra Wilkis Wilson (MBA ’04), formerly of Louis Vuitton and Bulgari, and ex-eBayer Alexis Maybank (MBA ’04), Gilt Groupe is an online, members-only, luxury View Details
- 01 Mar 2012
- News
Shop Talk, Different Avenues
of retailing through consulting and marketing work for a roster of global clients. Traub recently sat down with Gilt Groupe cofounders Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) to discuss View Details
- 01 Dec 2014
- News
Customizing Couture Online
The way Áslaug Magnúsdóttir sees it, her new website, Tinker Tailor, which uses interactive web technology to customize high-end designer clothing, is an old-school approach to fashion. “Couture always was a collaboration between the... View Details
- Profile
Michelle Giguere
mutual. After completing a nine-month Retail Manager Program of rotations in San Francisco, Michelle acquired merchandising responsibilities for menswear, infant clothing, and ultimately, "the entire... View Details
- 20 Mar 2007
- First Look
First Look: March 20, 2007
Working PapersIncorporating Price and Inventory Endogeneity in Firm-Level Sales Forecasting Authors:Saravanan Kesavan, Vishal Gaur, and Ananth Raman Abstract As numerous papers have argued, sales, inventory, and gross margin for a View Details
Keywords: Martha Lagace
- 01 Dec 2007
- News
Lighten Up
fiercely competitive market for outdoor wear and gear. GoLite’s mission sounds simple and logical enough — give serious trail runners, alpine athletes, fast-packers (backpackers who speed along trails), and even once-discouraged hikers like me the lightest weight... View Details
- Profile
James Reinhart
Reinhart and his team shifted their focus to children’s clothing, they had an epiphany. “We started with men’s and women’s shirts,” Reinhart explained in a TechCrunch interview. “It was a great story but not a great... View Details
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
advantage. Most of these retailers allowed consumers to buy on credit. Many, such as Marshall Field's, issued a store charge card to good customers. Charge cards and other possibilities for buying cosmetics on credit were particularly... View Details