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- All HBS Web (78)
- Faculty Publications (11)
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- All HBS Web (78)
- Faculty Publications (11)
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- 06 Oct 2010
- Research & Ideas
John Kotter: Four Ways to Kill a Good Idea
conversation (which tends to create anger, which can flow back toward the proposal or the proposer). Or they get that head-about-to-burst feeling, which they relieve by setting aside the proposal or plan. Some individuals can be astonishingly View Details
Keywords: by John Kotter & Lorne A. Whitehead
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
streaming, you can bypass ads altogether, not even be exposed to them. Brands have had to get much more clever on how they're going to reach consumers. What you see a lot of times now is these, almost like micro ads, these 5- and... View Details
- 13 Apr 2009
- Research & Ideas
Kind of Blue: Pushing Boundaries with Miles Davis
do make a mess. We see, for example, people getting really clever at experiments with cheap parts, or doing the edgy, risky things inside a computer-based simulation. Miles Davis shows us another way. Get really good people and put them... View Details
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
Brittan Heller put it, “They don’t know how the algorithm works ”. It was thought also that clever creators of borderline material were designing their videos to trick the algorithm. Growing responsibly? At one time, content creators had... View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
places to rent; in other words, build up the supply side. Their first challenge was to identify these property owners and rally them in large enough numbers to attract renters. Chesky and Gebbia had the clever idea to avoid starting from... View Details
Keywords: by Martha Lagace
- 19 Jul 2004
- Research & Ideas
Your Customers: Use Them or Lose Them
respond because they're not set up to differentiate on service. "Commerce Bank basically figured out how to get customers to pay for the service in a rather clever way: It turns out that a lot of people don't care if they get half a... View Details
Keywords: by Martha Lagace
- 19 Oct 2012
- Research & Ideas
Digital Technology’s Profound Game Change for Marketers
are becoming the rock stars of customer engagement—employing algorithms and analytics along with artistic creativity to win market share. In much the way Apple disrupted the music and phone industries with smart industrial design and View Details
- 22 Sep 2003
- Research & Ideas
When Protestors Knock at Your Door
may serve as a clever way to differentiate a brand or product and capture market share. Q: What can managers learn from past experiences of targeted companies? Spar: I think the broadest lesson is not to underestimate the power of NGOs.... View Details
Keywords: by Cynthia Churchwell
- 06 Jul 2009
- What Do You Think?
Are You Ready to Manage in an Irrational World?
of) the perception of value." What do you think? Original Article Have you noticed that we are being bombarded by a flood of work by neuroscientists and behavioral economists, aided by such things as clever research design, the use... View Details
Keywords: by Jim Heskett
- 23 Jun 2021
- Research & Ideas
One More Way the Startup World Hampers Women Entrepreneurs
worse overall. Koning and his colleagues, however, used a clever technique to test that assumption. Product Hunt sends out a daily newsletter, in which it features previously launched products. The researchers figured that on days in... View Details
Keywords: by Michael Blanding
- 26 Jul 2016
- Research & Ideas
Where will Pokémon Go with Your Personal Information?
educating people about augmented reality. It’s a very clever introduction to the technology and beautifully illustrates the merging of the cyber and the physical. We’ve seen other things work similarly before—Google Glass, and heads-up... View Details
- 07 Jan 2015
- What Do You Think?
SUMMING UP: What Are the Limits On Workplace Transparency?
our personal computers. In an effort to shape our individual images through the use of networking devices, we are nevertheless disclosing many things about ourselves that can be employed by clever marketers in ways that appear to violate... View Details
Keywords: by James Heskett
- 07 Dec 2011
- Research & Ideas
Are Creative People More Dishonest?
In his 1641 treatise, Meditations on First Philosophy, philosopher René Descartes introduced the concept of an "evil genius," a powerful force of nature who is equally clever and deceitful. Since then, the world has given us... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7... View Details
- 01 Nov 2012
- Research & Ideas
Book Excerpt: Judgment Calls
not have suggested he was slated to make millions on the basis of building a special kind of beauty products company. From a young age, he had tried this and that clever angle for a quick buck, most of which either fell short or utterly... View Details
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
product and service experiences that exceed customer expectations and the offerings of competitors. What's the secret? Success in business as well as magic has less to do with clever marketing and more to do with the innovation process,... View Details
- 06 Nov 2018
- First Look
New Research and Ideas, November 6, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=55227 Harvard Business School Case 418-087 Candor at Clever Clever, a high-growth EdTech company based in San Francisco, had grown quickly in market share and headcount. As with many... View Details
Keywords: Dina Gerdeman
- 26 Mar 2007
- Research & Ideas
Learning from Failed Political Leadership
found over decades of collaboration that clever piecemeal solutions to international security problems were always inadequate on a global basis because they omitted existing linkages. Also, American policymaking tends to be based on... View Details
Keywords: by Martha Lagace
- 03 Apr 2006
- Research & Ideas
The Competitive Advantage of Global Finance
system of subsidiaries. The second common mistake is the "too clever by half" approach. There is a common temptation to overemphasize every financial and pecuniary angle on these decisions without understanding that these... View Details
- 21 Dec 2009
- Research & Ideas
Good Banks, Bad Banks, and Government’s Role as Fixer
we learn from the private equity model? When it comes to megabanks, I'm in favor of a smaller board with deep financial expertise, substantial time commitments, and a different pay structure. We can try to be clever and add more... View Details