Citizens Connect - Publications - Faculty & Research

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

a direct connection between a social media chat about a product with the actual purchase of that product. “The biggest challenge right now is that all this money is shifting into digital marketing, but there are still a lot of questions... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

09 Dec 2013
Research & Ideas

Cultural Disharmony Undermines Workplace Creativity

develop negative ideas about marriage, just as citizens of the United States and China may develop bad feelings about each other from watching their leaders squabble. So why wouldn't the same thing happen in the workplace? Testing For... View Details

Keywords: by Michael Blanding

18 Jul 2011
Research & Ideas

Looking in the Mirror: Questions Every Leader Must Ask

that." In his book, he discusses various approaches that leaders should take in order to connect their behaviors with the messages they want to be sending. Are You Reaching Your Potential And Being True To Yourself? While much of... View Details

Keywords: by Carmen Nobel

02 Jul 2013
First Look

First Look: July 2

personal connections amongst U.S. politicians have a significant impact on Senate voting behavior. Networks based on alumni connections between politicians are consistent predictors of voting behavior. We... View Details

Keywords: Anna Secino

10 Mar 2015
First Look

First Look: March 10

abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215030-PDF-ENG Harvard Business School Case 215-034 Zeswitz Music No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215034-PDF-ENG Harvard Business School... View Details

Keywords: Carmen Nobel

29 Feb 2016
HBS Case

Bigbelly's Big Bet on the Digital Trash Can

strategy is selling cities on something citizens need. In Bigbelly’s case, the company aims to leverage the power and connectivity already embedded in the waste stations for a public increasingly hungry for... View Details

Keywords: by Michael Blanding; Energy

26 Jun 2000
Research & Ideas

Three Countries, Three Choices in Post-Soviet Eurasia

of a larger social purpose connected with protecting and cultivating the nation. It gives citizens a reason to sacrifice in pursuit of a higher national goal. And it expands the "time horizons" for... View Details

Keywords: by Martha Lagace

25 May 2016
Research & Ideas

How Consumers and Businesses are Reshaping Public Health

explore interactions between private business and public health, and demonstrate how consumers can create better and less expensive care for themselves. Book Excerpt: Consumer Power in Shaping Public Health Healthcare and education are two issues in which View Details

Keywords: by John A. Quelch; Health

13 Feb 2007
First Look

First Look: February 13, 2007

observations to analyze problems facing the United States in recent years and to create an agenda for renewing American strengths through returning to core American principles—but in new ways suitable to 21st century conditions. On the agenda are six opportunities for... View Details

Keywords: Martha Lagace

06 Apr 2009
Research & Ideas

Cheers to the American Consumer

electronic gizmos dominate Christmas gift sales, and senior citizens find renewed connectivity with far-flung families by going online. Americans know technology adds value to daily life. These traits apply... View Details

Keywords: by John Quelch

06 Nov 2012
Op-Ed

Stop Talking About the Weather and Do Something: Three Ways to Finance Sustainable Cities

The wrath of Hurricane Sandy has illuminated a fundamental question: How do we ensure that our cities are resilient in the face of inevitable future disasters? A destroyed city is not a sustainable city. I'm making the case that it's time to stop complaining about... View Details

Keywords: by John Macomber; Construction; Real Estate; Energy; Utilities

13 Aug 2020
Research & Ideas

6 Ways to Support COVID-Weary Employees

happy hours, and if possible, having a physically distancing picnic. Social connection doesn’t always mean a Zoom call; sometimes even a text message can be enough. Use ‘job crafting’ to let employees modify their roles Jayanth Narayanan,... View Details

Keywords: by Dina Gerdeman

16 May 2018
Research & Ideas

How Companies Managed Risk (and Even Benefitted) in World War Internment Camps

An internment camp for German citizens in England. Chronicle/Alamy Stock Photo Global enterprises that do business in emerging economies face significant political risks—in extreme cases, imprisonment of their civilian employees during... View Details

Keywords: by Julia Hanna; Manufacturing

28 May 2012
Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

they are doing for the environment," Rangan says. Profit Doesn't Always Follow Yet some companies make the mistake of drawing an overzealous connection between social responsibility and business goals, believing that being a good... View Details

Keywords: by Dina Gerdeman

16 Nov 2009
Research & Ideas

The Times Captures History of American Business

connections across the world are tight, and they reveal themselves quickly. In the past year we have learned that the capital markets, just like the environment, are organic systems, fundamental to life as we all know it on this planet.... View Details

Keywords: by Martha Lagace; Journalism & News

26 Apr 2011
Op-Ed

HBS Faculty Comment on Environmental Issues for Earth Day

Earth Day focuses the world's attention on the both the dangers and opportunities facing the planet. But sustainability and the intersection between business and the environment are issues that need to be addressed all the time, as cities grow, resources diminish, and... View Details

Keywords: by Staff; Energy; Utilities

30 Oct 2007
First Look

First Look: October 30, 2007

action by citizens and policy-makers alike: (1) securing the future through innovation strategies suitable for an emerging "white coat economy" that is discovery-based; (2) pursuing happiness by addressing the View Details

Keywords: Sean Silverthorne

26 Sep 2017
First Look

First Look at New Research and Ideas, September 26, 2017

socially connected than they themselves are. In Study 1, the prevalence of this belief was documented in a large sample of first-year students (N=1099). In Study 2, the prevalence of this social belief was replicated in a targeted sample... View Details