Publications

March 1993 (Revised April 1998)
Case

Viscotech, Inc.

Focuses on the efforts of a small company to raise funds in a variety of ways. In the course of its efforts to raise equity capital, the company commits a number of SEC violations. The case includes an example of both a poor, aggressive offering circular and a tightly... View Details

Keywords: Capital; Equity; Financing and Loans; Lawfulness

06 Feb 2013
News

At Chobani, the Turkish King of Greek Yogurt

March 2023
Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader

Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details

Keywords: Growth and Development Strategy; Environmental Sustainability; Product Positioning; Business Model; Apparel and Accessories Industry; Consumer Products Industry; Europe

22 Feb 2022
Cold Call Podcast

How to Scale a Startup Marketplace for Used Furniture

Keywords: Re: Ayelet Israeli; Consumer Products

2024
Working Paper

The Crowdless Future? Generative AI and Creative Problem Solving

By: Léonard Boussioux, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic and Karim R. Lakhani

The rapid advances in generative artificial intelligence (AI) open up attractive opportunities for creative problem-solving through human-guided AI partnerships. To explore this potential, we initiated a crowdsourcing challenge focused on sustainable, circular economy... View Details

Keywords: Large Language Models; Crowdsourcing; Generative Ai; Creative Problem-solving; Organizational Search; AI-in-the-loop; Prompt Engineering; AI and Machine Learning; Innovation and Invention

SSRN

Read Now

September 2012 (Revised January 2013)
Case

J.C. Penney's 'Fair and Square' Pricing Strategy

By: Elie Ofek and Jill Avery

As a he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details

Keywords: Change Management; Consumer Behavior; Management Teams; Business Model; Marketing Strategy; Price; Brands and Branding; Decision Making; Retail Industry; United States

October 2013 (Revised September 2014)
Case

The TELUS Share Conversion Proposal

By: Lucy White, Benjamin C. Esty and Lisa Mazzanti

On February 21, 2013, TELUS announced a proposal to convert the firm's non-voting shares into voting shares on a one-to-one basis, thereby eliminating the firm's dual class structure. Shareholders were scheduled to vote on the proposal at the firm's annual general... View Details

October 2023
Case

Driving Sustainability at AB InBev

By: Ethan Rouen and Antonio Manuel Oftelie

It was the height of the summer in 2022, and Michel Doukeris, the CEO of Anheuser-Busch InBev (AB InBev), and Peter Kraemer, the company’s Chief Supply Officer, gazed across the vast desert surrounding Zacatecas, Mexico. They were visiting their Grupo Modelo Brewery,... View Details

Keywords: Innovation; Transformation; Decisions; Environmental Sustainability; Leading Change; Growth Management; Business Model; Food and Beverage Industry; Mexico

March 2014 (Revised May 2014)
Teaching Note

The TELUS Share Conversion Proposal

By: Lucy White and Benjamin C. Esty

On February 21, 2013, TELUS announced a proposal to convert the firm's non-voting shares into voting shares on a one-to-one basis, thereby eliminating the firm's dual class structure. Shareholders were scheduled to vote on the proposal at the firm's annual general... View Details

2010
Chapter

Feeling Good about Giving: The Benefits (and Costs) of Self-interested Charitable Behavior

By: L. Anik, L. B. Aknin, M. I. Norton and E. W. Dunn

While lay intuitions and pop psychology suggest that helping others leads to higher levels of happiness, the existing evidence only weakly supports this causal claim: research in psychology, economics, and neuroscience exploring the benefits of charitable giving has... View Details

Keywords: Advertising; Cost vs Benefits; Philanthropy and Charitable Giving; Outcome or Result; Relationships; Research; Behavior; Happiness; Motivation and Incentives

2009
Working Paper

Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior

By: Lalin Anik, Lara B. Aknin, Michael I. Norton and Elizabeth W. Dunn

While lay intuitions and pop psychology suggest that helping others leads to higher levels of happiness, the existing evidence only weakly supports this causal claim: Research in psychology, economics, and neuroscience exploring the benefits of charitable giving has... View Details

Keywords: Philanthropy and Charitable Giving; Research; Behavior; Happiness; Motivation and Incentives

Read Now

Web

Capstone - MBA

immune cell (natural killer cells), rather than the previously used type (T cells). Circular RNA – Shifting the Paradigm or Reinventing the Wheel? The genetic information inside our cells is contained within DNA, and that information is... View Details

17 Apr 2012
First Look

First Look: April 17

PublicationsHappiness Runs in a Circular Motion: Evidence for a Positive Feedback Loop between Prosocial Spending and Happiness Authors:Lara B. Aknin, Elizabeth W. Dunn, and Michael I. Norton Publication:Journal of Happiness Studies 13... View Details

Keywords: Carmen Nobel

19 Oct 2010
First Look

First Look: October 19, 2010

give more, that giving indeed causes increased happiness, and that these two relationships may operate in a circular fashion. Second, we consider whether advertising these benefits of charitable giving—asking people to give in order to be... View Details

Keywords: Sean Silverthorne

October 2013 (Revised January 2016)
Case

J.C. Penney's 'Fair and Square' Strategy (Abridged)

By: Elie Ofek and Jill Avery

As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details

Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States