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- June 1988 (Revised September 1991)
- Case
General Cinema Corp.--1987
By: W. Carl Kester and Richard P. Melnick
Keywords: Motion Pictures and Video Industry
Kester, W. Carl, and Richard P. Melnick. "General Cinema Corp.--1987." Harvard Business School Case 288-061, June 1988. (Revised September 1991.)